COLUMBUS, Ga. -- Carmike Cinemas, Inc. (NASDAQ: CKEC), the nation's leading motion picture exhibitor in 3-D, today announced that it will be showing two upcoming Live 3D broadcasts: the FedEx BCS National Championship Game between the University of Florida and the University of Oklahoma on January 8th and NBA All-Star Saturday Night on February 14th. Both events will be shown at 35 Carmike theatres in 19 states (list below).

"Cinedigm's CineLive(TM) Satellite Distribution Network is the only system that can distribute over a national theatre footprint, and we are delighted to collaborate with them to bring these premier sporting events for the first time ever to the viewing public, live and in 3D," stated Michael W. Patrick, Carmike's Chief Executive Officer.

"With a growing slate of 3D content planned for 2009 and beyond, Carmike has taken the industry lead in deploying digital 3D technology. Our circuit's first-run theatres are 100% digital, with state-of-the-art sound, stadium seating and other patron-friendly amenities at most locations. During the 2008 fourth quarter, we completed the conversion of Carmike's entire theatre circuit to 3D readiness, giving us 502 compatible screens of approximately 1300 3D screens across the U.S.

"The major motion picture studios are solidly behind 3D, and we share their excitement as this content is ideally suited to the customers in our markets. Importantly, movies continue to be added to the studios' release schedules, with over 20 3D films currently slated for debut in 2009 and 2010. In addition to professional and college sports in 3D, there are a growing number of additional special events that we will be bringing in digital and or 3D format to the Carmike circuit, including religious programming, concerts and arts-oriented productions such as opera and ballet," concluded Mr. Patrick.

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Dallas, TX. -- Rave Motion Pictures, the nation's largest all digital projection theater circuit, announces two stellar LIVE 3D broadcast events:

January 8, 2009 BCS College Football Championship Game
Featuring the Florida Gators & the Oklahoma Sooners (8 PM EST)

February 14, 2009 NBA All Star Saturday Night Live
Featuring the 3 Point, Slam Dunk & Skills Contests (8 PM EST)

Fox Sports and Cinedigm Digital Cinema Corp. will team up to broadcast the FedEx BCS National Championship Game in LIVE 3D to select digitally-equipped theaters across the United States. The announcement represents the first ever sporting event broadcasted to the public in LIVE 3D on a nationwide basis.

College football fans will be able to experience the game as if they were on the field as the country's top collegiate teams compete for the coveted National Title.

Just last week, the NFL broadcast of its Thursday night game in live 3D was in only 3 theaters in NY, LA and Boston and made national news. Now Rave is proud to host 18 of only 81 such events in the country.

Ticket prices for the BCS Bowl Game range by market from $20 to $25. Meanwhile, ticket prices for the NBA Event range by market from $15 to $20.

 

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MORRISTOWN, N.J. - Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) (formerly AccessIT) today announced that it had struck a deal with Sony, FOX Sports and 3ality Digital to bring a second major sporting event in 3-D to its national network of digitally-enabled movie theatres. On Thursday, Jan. 8, Cinedigm will carry the FedEx BCS National Championship Game between the University of Florida and the University of Oklahoma to theatres in 35 states via its proprietary CineLiveTM satellite network using the Sensio® 3-D Format - the only system with a national footprint that can distribute live 3-D cinema transmissions. Earlier this month, Cinedigm, Turner Sports and the NBA announced a live 3-D broadcast of All-Star Saturday Night to multiplexes across the country. In addition to FOX Sports and Sony, top 3-D entertainment technology company 3ality Digital will shoot the game and provide image transmission support for the BCS broadcast.

"We are changing the way the public enjoys movie theatres," said Bud Mayo, Chairman and CEO of Cinedigm. "Tens of thousands of sports fans around the country now will have a chance to experience one-time sporting events, live, in 3-D, at their local multiplexes. We are delighted that major sports franchises and consumer brands are realizing the benefits of this new kind of entertainment for the public. Our growing national network of 80-plus top-quality theatres can help expand both the audience for sporting events, creating new revenue opportunities for sponsors and exhibitors, while giving more entertainment options to the average family."

First Commercial Live, 3-D Events

While private tests and select-theatre showings of live, 3-D sporting events have been conducted previously by Cinedigm and others, the BCS game on January 8th and the NBA All-Star Saturday Night on February 14th will be the first times that fans can purchase tickets to see live, 3-D sporting events at hundreds of screens in neighborhood multiplexes in 35 states.

Only National Footprint for Live 3-D

Cinedigm is the only digital cinema content and distribution management company that has put the technological infrastructure and distribution know-how in place to allow for this kind of large-scale national footprint. It has linked more than 80 theatres in the top DMAs to a proprietary satellite distribution network specially configured for both 2-D and 3-D transmissions. It has also outfitted more than 270 additional theatres across the country for digital cinema, extending its ultimate reach to more than 3700 screens in 40 states.

Unique, Flexible Distribution Platform

Cinedigm selects and contracts with separate companies who capture the events in 3-D and configure the live programming - which is then transmitted to the Company. Cinedigm then uses its satellite network to transmit a super-sharp 3-D signal to a combination of digital cinema systems it has deployed to participating theatres, which can be managed via an easy-to-use Cinedigm-created interface. The Company has built its system to be vendor- and technology-neutral, giving theatres, vendors, sponsors and partners maximum flexibility when it comes to leveraging its platforms. This planning and expertise has made it the digital cinema partner of choice for the movie and entertainment industries.

Tickets and Locations

Tickets will be available as early as today and will be available online for most locations. Ticket prices are set by exhibitors but are expected to range between $18 and $22. To find the nearest participating theatre, go to www.CinedigmEntertainment.com.

 

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LOS ANGELES - MovieTickets.com, the world's most powerful Internet movie ticketing service, has been selected by Clear Channel Radio as its exclusive online movie ticketing partner. The deal allows Clear Channel Radio to offer MovieTickets.com online ticketing services across its vast network of radio station web sites.

Ticket buyers who search for movies and show times at Clear Channel Radio station web sites can make ticket purchases via a co-branded site that offers tickets for the array of theaters affiliated with MovieTickets.com. The online ticketing service's exhibitor partners are among the largest in the nation and can represent more than sixty percent of the top 100 grossing theaters in North America on any given weekend.

"We're pleased that Clear Channel Radio has selected MovieTickets.com to provide their audience with our online ticketing solution," said Joel Cohen, executive vice president and general manager, MovieTickets.com. "With the addition of another major brand we continue to expand our affiliate program and gain more visibility for the theater chains represented by MovieTickets.com."

Clear Channel Radio station web sites reach over 14 million unique visitors and deliver nearly 40 million on-demand plays of music videos, exclusive artist performances, celebrity interviews, station-created comedy bits and more each month, while Clear Channel's on-air broadcasts reach 100 million listeners across the country each week.

"The latest movies are always a hot topic, both on-air and online. Because of this, studios and distributors have long turned to our stations and their web sites to promote the latest releases," said Paul Miraldi, Senior Vice President of Programming & Marketing for Clear Channel Online Music & Radio. "The addition of MovieTickets.com's ticketing engine-along with movie trailers and station-created reviews-provides our listeners and advertisers with a valuable service that complements our existing entertainment content."

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By Phil Contrino

This fall, Screenvision has added a handful of new advertisers and some of them are trying cinema advertising for the first time.

Zales, Dish Network, Sony's Playstation 3, SanDisk, Buena Vista Syndication, Bandai, Microsoft, Diageo, PBS and LG are all now using Screenvision's cinema advertising to reach out to potential customers.

Among those new clients, Sony's Playstation 3, Sandisk, Bandai, Diageo, PBS and LG are working exclusively with Screenvision as far as cinema advertising is concerned. In addition, Sony, Sandisk and Bandai have never used the cinema advertising platform before.

"The whole business right now is, especially considering the economic times that we're going through, extremely vibrant. We are growing considerably which is pretty amazing to all of us," Mike Chico, Vice President, Sales for Screenvision told BOXOFFICE.

Screenvision's network currently boasts 14,300 screens, 150 theatre chain partners and 2,300 physical theatres. Their ads are also delivered to 93% of the country.

Screenvision is currently working with advertisers to improve the level of interaction with moviegoers.

"We have moved into the text messaging platform in a pretty hefty way," said Chico. "So we've got a lot of campaigns now where the advertisers are throwing up smart codes or websites or text messaging promotions to get more information, to join a rewards program, to receive additional information as you exit the theatre or home."

The idea of in-theatre advertising in general is one that, after an initial backlash, seems to be much more widely accepted now.

"Now creative advertising has gotten so good and so smart that people are expecting to be entertained by these ads. So not only is the recall going up because of the viewer engagement but now you've got the younger generation who are so adept at texting that they're actually requesting a lot of information about cool products that they see on the screen. The texting has been shooting up month to month just because the folks are not only used to seeing ads and being entertained by ads but now they want additional information coming back to them and it creates a two-way conversation between the advertiser and their consumer," said Chico.

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