Saturday Update: Disney reports that DreamWorks' Need for Speed earned a disappointing $6.64 million on Friday. BoxOffice projects an $18 million opening weekend from that figure.
Yesterday's gross includes Thursday's $1.1 million evening grosses, indicating some frontloading by fans of the video game franchise as we had expected yesterday. Early word of mouth isn't helping things either with a disappointing 69 percent Flixster score on top of a 23 percent grade from critics on Rotten Tomatoes. Despite the fact that the game series has sold over 140 million units worldwide, the $65 million production budget of the film means it will need some help from overseas markets to generate a profit theatrically.
The Single Moms Club delivered one of the lowest openings to-date for Tyler Perry as it earned a soft $3.2 million yesterday. That's noticeably off from the $9.4 million first day take of last March's Temptation. Word of mouth appears par for the course, though, with 75 percent of just over 17,000 Flixster users approving of or still anticipating the film. Perry's brand has waned a bit, particularly his non-Madea flicks. BoxOffice is projecting an opening weekend of $9.3 million.
Meanwhile, Mr. Peabody & Sherman took in another $5.45 million on its second Friday. BoxOffice is projecting the animated film will win the weekend with a projected $22 million. The animation's domestic total through 8 days of release is $47.4 million.
Friday Update #2: Sources tell BoxOffice that Need for Speed is on pace for a Friday haul of around $6 million. Unless evening business significantly picks up, the video game adaptation will fall short of a $20 million weekend based on early projections.
Tyler Perry's The Single Moms Club is likewise falling short of expectations. The flick is looking at a Friday of around $3 million, meaning a weekend likely south of $10 million.
Meanwhile, Mr. Peabody & Sherman and 300: Rise of an Empire could bring around $5 million each today. Unless Need for Speed does pick up, Peabody will end up the likely weekend winner.
Friday Update #1: Sources report that Disney/DreamWorks' Need for Speed racked up $1.1 million in Thursday night grosses. That's a decent start to the weekend as it's in line with last year's Oblivion (which earned $1.1 million on Thursday evening) and slightly below Ender's Game ($1.4 million). It should be noted that Need for Speed's built-in fan base from the popular video game series creates the possibility for some front-loading despite the film's nature as a non-sequel.
Meanwhile, Tyler Perry's The Single Moms Club looks to have brought in around $200,000 or less last night. That's a relatively soft start for Perry flicks.
Check back for early Friday projections later in the day.