Saturday Update: Disney reports that Guardians of the Galaxy officially became the year's top domestic grosser on Friday with another $3.85 million added to its haul, off just 20 percent from last Friday, as it again claimed first place. That gives the film $262.1 million overall so far, surpassing Captain America: The Winter Soldier's final tally of $259.8 million. Through the same point in release (29 days), Guardians is now 13 percent ahead of the pace of Winter Soldier and just 1.6 percent behind that of 2008's original Iron Man. BoxOffice projects a $16.3 million 3-day weekend and a $21.8 million 4-day holiday frame.
Universal opened As Above So Below to a healthy $3.2 million yesterday after Thursday night's $470,000 preview grosses. The horror/thriller pic bowed 48 percent lower than 2012's The Possession (which also opened Labor Day weekend) and 36 percent under Oculus, however, As Above's modest $5 million production budget gives it a pass on that front. BoxOffice projects a $9.3 million 3-day and $11.2 million 4-day.
Paramount's Teenage Mutant Ninja Turtles grabbed $2.66 million yesterday, down 41 percent from the same day last week. The reboot has amassed $153.3 million through 22 days of release, 21 percent more than G.I. Joe: The Rise of Cobra through the same point. BoxOffice projects an $11.3 million 3-day weekend and $14.7 million 4-day.
Warner Bros. reports that If I Stay added $2.6 million yesterday, off 62 percent from opening day last week. The young adult drama has earned $23.2 million thus far, 42 percent more than The Host at the same point. BoxOffice projects a $9.4 million 3-day frame and $11.9 million 4-day.
Rounding out Friday's top five, Relativity Media's The November Man posted $2.2 million in its third day of release for a $3.89 million total so far. The film is pacing 14 percent behind 2011's The Debt, which also opened on Wednesday before Labor Day. BoxOffice projects The November Man will take in $8 million for the 3-day and $10.2 million for the 4-day.
On the limited release front, Sony's 30th anniversary re-release of Ghostbusters took in $490,000 from 784 locations on Friday. That's a per-theater average of $625. The performance is noticeably lower than that of 2012's Raiders of the Lost Ark IMAX re-release ($1,648 opening day PTA) and 2012's Top Gun 3D ($1,757), although it should be noted that Ghostbusters doesn't have the advantage of premium priced tickets that those flicks carried. BoxOffice projects a $1.3 million 3-day and $1.7 million 4-day weekend.
Check BoxOffice on Sunday morning for official 3- and 4-day weekend estimates from the studios.
Friday Update #2: Early reports indicate that Guardians of the Galaxy is on pace for a $19 million 4-day Labor Day weekend, and possibly a bit more as the holiday frame unfolds. The Disney/Marvel pic will overtake Captain America: The Winter Soldier as the year's top grossing domestic release today (Friday).
Teenage Mutant Ninja Turtles is pacing for a $16 million extended weekend. The film remains a solid choice for families, a perfect recipe for the holiday.
Universal's As Above So Below is on track for a $12 million 4-day opening after its $470,000 Thursday night start.
Meanwhile, The November Man will likely end up around $11.5 million Friday through Monday. The Pierce Brosnan flick earned $1.7 million in its first two days this week, setting it up for a 6-day bow around $13.2 million.
Friday Update #1: Sources report that As Above So Below conjured up an estimated $470,000 from Thursday, a decent start considering the film's modest $5 million production budget. The opening night performance is in line with Oculus' $480,000 Thursday night start back in April. That film went on to earn $12 million over opening weekend. With Labor Day extending As Above's frame into four days, the Universal horror/thriller should land around a similar mark.
More to come.