Friday Update #2: Sources tell BoxOffice that If I Stay is pacing for an opening day around $5 million. If that holds, an opening weekend in the $13-14 million range is likely.
Meanwhile, When the Game Stands Tall is performing on par with expectations around a $3.5 million Friday. That would likely get the film over $10 million for the weekend.
The news isn't improving for Sin City: A Dame to Kill For. After alarmingly low Thursday night numbers, sources report that the sequel may net around $4 million today. If that holds, a sub-$10 million weekend remains very likely (possibly closer to $9 million).
Friday Report #1: Warner Bros. reports that If I Stay bowed to a healthy $1.1 million gross from Thursday shows starting at 7pm. Previously, Fandango reported the adaptation was leading all films in pre-weekend ticket sales in what's shaping up to be a chase for first place.
Appropriate comparisons would seem to be The Fault In Our Stars ($8.2 million Thursday opening) and Divergent ($4.9 million), however, those films were more likely to be front-loaded given their dedicated fan base and pre-release hype. A fair comparison may be that of the Carrie remake, also starring Chloe Grace Moretz, which opened to $0.73 million on Thursday as part of its $16.1 million opening weekend. Additionally, last week's The Giver earned $0.75 million as part of a $12.3 million frame.
Meanwhile, Sin City: A Dame to Kill For opened soft last night with $0.48 million. The nine-year wait for the sequel undoubtedly tempered excitement outside the fanboy crowd. By comparison, last August's Kick-Ass 2 pulled $1.3 million from Thursday 8pm shows and went on to a disappointing $13.3 million weekend. A sub-$10 million weekend for the Sin City sequel looks likely.
When the Game Stands Tall earned $0.425 million last night, slightly more than Draft Day's $0.31 million earlier this year. The film could end up around $10 million this weekend.