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By Daniel Garris

Disney's Guardians of the Galaxy took in $2.57 million on Thursday to continue to lead the daily box office. The blockbuster sci-fi superhero adaptation from Marvel has led the daily box office for three of the past four days. Guardians of the Galaxy was down just 2 percent from Wednesday and down a very solid 39 percent from last Thursday. The film placed in second for the week with $36.71 million. That was down 42 percent from the previous frame and brings the three-week total for the film to a very impressive $234.25 million. Guardians of the Galaxy will likely reach the $250 million domestic milestone on either Sunday or Monday.

Teenage Mutant Ninja Turtles held steady in second place with $2.32 million. Paramount's high-profile franchise re-launch was down 4 percent from Wednesday and down 46 percent from last Thursday. Teenage Mutant Ninja Turtles was the week's top film with a weekly take of $39.57 million. That represented a 56 percent decline from the film's first week performance and brings the film's two-week total to a significantly stronger than expected $128.81 million.

Let's Be Cops took in $1.65 million to remain in third. Fox's low-budget action-comedy fell 6 percent from Wednesday and 48 percent from last Thursday. Let's Be Cops placed in third for the week with $25.84 million and has grossed $34.25 million in nine days. While the film is performing towards the lower end of pre-release expectations thus far, it is performing well with its price-tag in mind.

The Weinstein Company's The Giver claimed fourth with $1.06 million. The modestly budgeted young adult sci-fi adaptation decreased 5 percent from Wednesday. The Giver placed in fifth for the week with a seven-day start of $17.37 million. That was on the low end of expectations, but was 20 percent stronger than the $14.43 million seven-day take of last year's The Host.

Lionsgate's The Expendables 3 rounded out the day's unchanged top five with $1.01 million. The third installment of the ensemble action franchise starring Sylvester Stallone was down 7 percent from Wednesday. The Expendables 3 landed in fourth this week with a seven-day start of $20.92 million. That was softer than expected and a disappointing 46 percent below the $38.81 million seven-day take of 2012's The Expendables 2.

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aug22.pngFriday Report #1: Warner Bros. reports that If I Stay bowed to a healthy $1.1 million gross from Thursday shows starting at 7pm. Previously, Fandango reported the adaptation was leading all films in pre-weekend ticket sales in what's shaping up to be a chase for first place.

Appropriate comparisons would seem to be The Fault In Our Stars ($8.2 million Thursday opening) and Divergent ($4.9 million), however, those films were more likely to be front-loaded given their dedicated fan base and pre-release hype. A fair comparison may be that of the Carrie remake, also starring Chloe Grace Moretz, which opened to $0.73 million on Thursday as part of its $16.1 million opening weekend. Additionally, last week's The Giver earned $0.75 million as part of a $12.3 million frame.

Meanwhile, Sin City: A Dame to Kill For opened soft last night with $0.48 million. The nine-year wait for the sequel undoubtedly tempered excitement outside the fanboy crowd. By comparison, last August's Kick-Ass 2 pulled $1.3 million from Thursday 8pm shows and went on to a disappointing $13.3 million weekend. A sub-$10 million weekend for the Sin City sequel looks likely.

When the Game Stands Tall earned $0.425 million last night, slightly more than Draft Day's $0.31 million earlier this year. The film could end up around $10 million this weekend.

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stay.pngLOS ANGELES - August 21, 2014 - According to Fandango, the nation's leading moviegoer destination, the Chloe Grace Moretz romantic drama, "If I Stay," tops the company's Fanticipation movie buzz indicator this week, scoring a strong 75 out of 100 points. The film has also led Fandango's weekend ticket sales since Monday, and is currently outpacing the Nicholas Sparks romance, "The Lucky One," starring Zac Efron, at the same point in that film's sales cycle on Fandango.

Fandango surveyed more than 1,000 "If I Stay" ticket-buyers on its site and found that:
· 84% are familiar with the novel by Gayle Forman;

· 82% already hope to see the book's sequel, "Where She Went," adapted for the screen;

· 77% have seen "The Hunger Games" movies; 58% have seen "Divergent;" 57% have seen "The Fault in Our Stars;"

· 73% plan to see the movie as part of a girls' night out.


"'If I Stay' is that young adult movie rarity," says Fandango correspondent Tara McNamara. "Like ‘The Fault in Our Stars,' it's a heart-wrenching romance portraying a teenager with an amazing connection to her parents, and its wide-ranging appeal is translating into top weekend ticket sales." Tara breaks down the film for parents on Fandango's movie recommendation show, "Mom's Movie Minute," concluding that the movie is most appropriate for kids "ages 15 and up." The full episode can be seen at http://www.fandango.com/video-galleries/moms-movie-minute/92.

As a special gift-with-purchase, "If I Stay" ticket-buyers on Fandango will receive two free song downloads from the film's soundtrack with their ticket purchase. For more details, see http://www.fandango.com/ifistay_171309/movieoverview.

About Fandango's Fanticipation
Known for having its finger on the pulse of moviegoers, Fandango's movie buzz indicator, Fanticipation, provides statistical insight into the movies fans are planning to see in a given weekend. Fanticipation scores (based on a 1 to 100-point scale) are calculated via an algorithm of Fandango's advance ticket sales, website and mobile traffic, and social media engagement. Fanticipation is not intended as a forecast of the weekend box office; it is a snapshot of movie fan sentiment.

 

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midaugust.jpgGuardians of the Galaxy pushed across the $230 million threshold yesterday with a 46 percent Wednesday-to-Wednesday decline for $2.6 million. The eventual summer box office champion has earned $231.7 million through 20 days of release, or 12 percent more than Captain America: The Winter Soldier and 8 percent more than Transformers: Age of Extinction.

Paramount reports that Teenage Mutant Ninja Turtles added $2.41 million on Wednesday, down 53 percent from the same day last week. That gives the reboot a 13-day domestic haul of $126.5 million--19 percent ahead of where G.I. Joe: The Rise of Cobra stood at the same point five years ago.

Fox's Let's Be Cops earned $1.77 million on Wednesday, down 66 percent from its opening day one week ago. The comedy has tallied $32.6 million to date and trails the pace of 2008's Pineapple Express by 36 percent.

The Giver took in $1.12 million on Wednesday, pushing its 6-day haul up to $16.3 million. The young adult adaptation is running 20 percent ahead of the pace of The Host.

Rounding out the top five, The Expendables 3 posted $1.085 million yesterday, giving it a 6-day domestic cume of $19.9 million. Unfortunately, the three-quel trails the pace of its predecessor by 46 percent at the same point in the release cycle.

 

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