Saturday Update: Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.
Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.
Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.
Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.
Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.
On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.
Check BoxOffice on Sunday for official studio weekend estimates.
Friday Update #2: Sources report that Lucy is performing along optimistic expectations and could earn around $13 million for Friday (including last night's preview grosses). If that number holds, the flick should earn upward of $35-37 million for the weekend.
Meanwhile, Hercules is pacing for an opening day around $10 million (also including preview grosses). From there, the pic could hit $25 million for the weekend.
More updates as they come.
Friday Update #1: Sources report that Luc Besson's Scarlett Johansson vehicle Lucy nabbed a healthy $2.75 million from 8pm shows last night. Comparisons are scant for R-rated summer actioners with female leads, although Angelina Jolie's PG-13 rated Salt took in $0.55 million from midnight shows on the same weekend four years ago (ultimately bowing to $36 million over the three days). Edge of Tomorrow took in $1.8 million as part of a $28.8 million weekend earlier last month.
Meanwhile, Dwayne Johnson and director Brett Ratner sent Hercules to a $2.1 million start from 7pm shows. Reports indicate the film was heavily booked in 3D, which could skew it's Thursday-to-Friday ratio somewhat.
More to come...