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By Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

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christie.pngBRISBANE, Australia - (August 1, 2014) - Christie®, the global leader in visual displays and audio technologies, today announced that its complete cinema solutions comprising the Christie SolariaTM Series projectors and Christie Vive AudioTM cinema systems have been installed in a newly opened cineplex located in New Farm, a trendy inner-city suburb of Brisbane.

Known as New Farm Cinemas, the complex houses six state-of-the-art auditoriums that are color-themed with each theater catered for different purposes and clientele. Meticulously rebuilt over a period of 18 months on the site of a former two-screen cinema known as the Village Twin, the 205-seat Purple Room and the premium Bronze Room with 70 seats are to open to the public on August 1. In particular, the Purple Room is the first theater in Australia to be furnished with Christie Vive Audio solution, which provides an impressive cinematic experience for movie-goers. The installation of this extensive range of cinema solutions was undertaken by Christie and its Australian partner EDGE Digital Technology.

"We applaud New Farm Cinemas for their decision to install Christie's projection technologies and Christie Vive Audio solution in their refurbished auditoriums situated at this historically and culturally iconic location in Brisbane," said Lin Yu, vice president, Christie Asia Pacific. "We believe that the performance of our projection and line array speaker technologies provides a great visual and audio experience to every movie-goer and makes New Farm Cinemas one of the hottest destinations in the city."

The innovative Christie Vive Audio, which offers truly rich, dynamic and detailed sound, unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Dolby® AtmosTM, 7.1 and 5.1 surround sound. Combining the superior audio qualities of ribbon driver technology with the proven high quality performance of a line array speaker design - matched with powerful Class D amplification - Christie Vive Audio is the complete solution that envelopes audiences with dynamic, detailed and captivating sound.

The installation in the Purple Room comprises Christie Vive Audio speakers of varying combinations, including LA1 screen channel speakers, S215 subwoofers (for full range frequency response), S218 for Low Frequency Effects (subwoofers) channels, as well as LA1 and S115 for corner surrounds. Unlike most global Vive Audio installs to date, where surround speakers are mounted on the wall of the auditorium, a corner surround system is specially-designed for the Purple Room as its ceiling has been accorded local and state heritage protection due to its significance as an ongoing cinema since the 1920s.

"We are committed in providing our patrons with the best movie-viewing experience by investing in the finest technologies such as Christie's cinema technologies and equipping our theatres with the most modern facilities at this landmark cinema complex on Brunswick Street," said Peter Sourris, owner of New Farm Cinemas. "On top of that, we want to extend the experience beyond just watching a film. It's actually going to be a pretty trendy place to visit, even if you're not watching a movie. People will come here just for a cocktail. It'll be like a slice of Hollywood, in Brisbane."

Besides the immersive aural experience brought about by Christie Vive Audio, audiences can expect nothing but the best visuals from the Christie Solaria CP2215 (equipped with Christie Integrated Media Block solution for seamless conversion and delivery of feature-film and alternative content) and the Christie Solaria One+ installed in the Purple Room and Bronze Room respectively, which utilize the latest generation DLP® Cinema electronics platform. The Solaria Series offers precise vivid color with superior contrast ratios and the light output necessary to light up even the largest auditoriums. The clear choice for any cinema exhibition environment, it is fully capable of providing the world's most brilliant images, the highest level of content security, the easiest adaptability, operation and maintenance.

Boasting retro carpets, bean bags at the front of each auditorium for couples, arcade games and vintage film memorabilia, New Farm Cinemas is a unique, boutique-style theatre complex that pays homage to the golden age of cinema. Originally constructed in 1921 as the open-air Merthyr Picture Palace, the cinema was remodeled in the 1930s to become the Astor, before transforming into the Village Twin in 1970. The site, bought over by the Sourris brothers in 2013 and rebuilt into a modern 535-seat cineplex, is poised to revitalize this landmark site and turn it into an epicenter of social activity and pop culture. The cinema's second phase, comprising four extra screens including two Gold Rooms offering top-of-the-range amenities, is currently under construction and is expected to be opened later this year.


About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

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sonypictures.pngCULVER CITY, Calif., July 31, 2014 - Sony Pictures Entertainment (SPE) announced today that Michael Pavlic, Executive Vice President of Creative Advertising, has been promoted to President, Worldwide Creative Advertising. Pavlic will take over the position previously held by Tommy Gargotta, who is stepping aside. Reporting to Dwight Caines, President of Domestic Theatrical Marketing for Columbia TriStar Motion Picture Group, Pavlic will lead the domestic and international creative advertising team in launching all motion pictures released by Columbia and Sony Pictures Animation worldwide.

"Mike is a talented and passionate creative executive whose instincts are as strong as his commitment to great work," said Caines. "I am thrilled that he will be mentoring and leading the team as we rebuild for the future."

Since rejoining SPE in 2009, Pavlic has worked on the campaigns of many of the studio's recent hit films, including 22 Jump Street, American Hustle, Zero Dark Thirty, Grown Ups 2, Moneyball, Zombieland and Julie & Julia. Previously, he worked at Big Picture Entertainment as an editor and producer. Earlier, he worked at SPE from 2003-2005 as Manager of Creative Advertising.

About Sony Pictures:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

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jul25.pngUniversal reports that Lucy took in $3.74 million yesterday, off 31 percent from Tuesday. Its 6-day domestic total stands at $58.05 million, or 20.5 percent ahead of where 2010's Salt was at the same point.

Paramount's and MGM's Hercules grabbed $2.6 million on Wednesday for a 31 percent daily drop. The Dwayne Johnson-led pic has earned $39.5 million thus far, 4 percent behind the pace of Wrath of the Titans.

Dawn of the Planet of the Apes took third yesterday with $1.85 million, off 52.5 percent from the same day last week. Its domestic cume is now $179.0 million, 29 percent ahead of its predecessor through the same point in release.

Planes: Fire and Rescue grossed $1.37 million on Wednesday for a 35 percent week-to-week drop. The animated sequel has earned $39.9 million in its first 13 days, or 20 percent less than its predecessor.

Rounding out the top five, The Purge: Anarchy grabbed $1.2 million yesterday as it slid 52 percent from last week. The thriller sequel has tallied $56.3 million so far, 2 ahead of the pace of its predecessor.

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