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By Alex Edghill

Tuesday Morning Update: Guardians Of The Galaxy continued its strong run on Monday as it accounted for 20,609 tweets, down 11% from Sunday's 23,154 tweets. The film is one of the last major Summer releases and has been getting a massive marketing push over the last few weeks to try to funnel as much dollars as possible into its opening weekend. To add fuel to the buzz fire the early reviews have been overwhelmingly favorable. The appeal here is vast and covers just about all demographics and while the Guardians Of The Galaxy are not household names like other strong Marvel franchises like Iron Man or Captain America they have done a great job at tying this into the extended Marvel Universe (those who stayed for the end of Thor: The Dark World would have seen the character The Collector who appears in this film). Other notable comparisons include The Avengers which had 45,936 tweets its Monday before release, Green Lantern with 2,354, Thor with 2,823 and Captain America: The First Avenger with 4,706. These comparisons are admittedly dated but this will be the first major Marvel adaptation that is not a sequel (or include main characters from previous films - aka The Avengers) since 2011. Clearly they have been looking for the right project to invest in and so far this looks like a very smart move on their part.

Its Facebook numbers have also been very strong as it had 766,750 likes by the end of yesterday, by comparison The Avengers had 1,326,867 likes, Green Lantern had 229,562, Thor had 320,851 and Captain America: The First Avenger had 666,414.

Start to line up sequels to this because its clear that this is going to be a huge success this weekend, its just a matter of how much of a success at this point.

Get On Up had a strong rise on Monday of 85% to 1,311 tweets from 706 tweets on Sunday, while its Facebook likes increased from 255,650 to 255,908. A solid counter-programming option on the weekend it will appeal to older moviegoers and fans of the late James Brown. I'm not that worried about lower Twitter numbers here as its target audiences are not exactly social media power-users. By comparison, Jersey Boys had 2,056 tweets and 135,045 likes its Monday before release, 42 had 2,283 tweets and 287,281 likes. The early signs here are definitely pointing to mid to upper teens which is a very strong start for the film.

Twitter Top 15 Movies for Monday July 28th

Rk Film Sun Mon Sun-Mon %
1 (+5) The Hobbit: The Battle of the Five Armies 12,296 88,064 616.20%
2 (-1) The Hunger Games: Mockingjay Part 1 66,868 80,602 20.54%
3 (-1) Fifty Shades of Grey 51,255 38,531 -24.82%
4 (-) Guardians of the Galaxy 23,154 20,609 -10.99%
5 (-) If I Stay 14,439 20,469 41.76%
6 (-3) Avengers: Age of Ultron 27,770 16,677 -39.95%
7 (-) Hercules (2014) 12,225 8,432 -31.03%
8 (-) Dawn of The Planet of The Apes 8,390 8,350 -0.48%
9 (-) Transformers: Age of Extinction 8,131 8,326 2.40%
10 (-) The Purge: Anarchy 7,012 8,001 14.10%
11 (-) 22 Jump Street 6,731 6,892 2.39%
12 (+53) Frank Miller's Sin City: A Dame To Kill For 125 6,192 4853.60%
13 (-1) Maleficent 5,924 6,099 2.95%
14 (-) The Expendables 3 4,625 4,801 3.81%
15 (+1) Teenage Mutant Ninja Turtles (2014) 2,856 4,293 50.32%
25 (+12) Get On Up 706 1,311 85.69%

Please check the methodology page for information about our Twitter project or here for historic data.

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christie.pngCYPRESS, Calif. - (July 29, 2014) - Christie®, a global leader in advanced cinema technologies and visual display solutions, continued its technology partnership recently with the University of Southern California's School of Cinematic Arts (USC SCA) by launching a state-of-the-art cinema experience at USC's showcase Theatre, the Eileen Norris Theatre. Christie, through a generous donation of equipment and installation services, will be the sole provider of all cinematic and audio equipment within the Eileen Norris Theatre, and will be working together with USC SCA in enhancing visual technologies, specifically cinematic ones.

The Eileen Norris Cinema Theatre is a 341-seat motion picture Theatre set within the campus of USC and adjacent to the Cinematic Arts Complex. It is home to some of the School of Cinematic Arts' largest classes and is the primary Theatre often used for large guest movie premieres and screenings of major Hollywood and International films at USC.

The Norris Theatre has undergone a total renovation of its projection and audio equipment, and with the help of Christie's Professional Services team, will now showcase movies with the most immersive projection and audio system available. Highlighting the Theatre will be the Christie Solaria Series DLP® CP4230 4K projector. This 4K series projector is prepared for the next generation of digital cinema, giving audiences the best visual experience possible. The Theatre is now also outfitted with a complete Christie Vive Audio system, utilizing over 40 different speakers, sub-woofers, and amps. The Vive S218 and S215 subwoofer, LA3 and LAC3 line array speakers, as well as the LA45 and LA4C speakers are all installed and complement the Theatre's Dolby Atmos® installation.

Christie Vive is specially configured to meet Dolby Atmos® sound technology requirements. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie Theatre, including overhead, to make film audiences feel as if they are inside the movie and not merely watching. Altogether, Christie has delivered to USC a solution to drive a captivating and unique experience that will give theatrical viewers a unique and truly immersive movie experience.

Commenting on the Eileen Norris Theatre installation, Eric Furie, Senior Technologist, USC CSA, said "Christie and our staff are to be congratulated on their support, input, and hard work in making the Norris Theatre into such an extraordinary space. The Theatre and the content displayed in it have never looked or sounded better; it's truly impressive!"

Christie's CEO Jack Kline had a vision to partner with the prestigious cinema school, located in Los Angeles, near Christie's headquarters, and cultivate a relationship through generous giving. Always wanting to give back, Mr. Kline believes that USC is the perfect educational environment in which to do that. The students in the School of Cinematic Arts are using cutting-edge technology in the creation of current content, film and visual experiences, and Christie's equipment will be the foundation for that.

"Christie's innovative culture, manifested through the cinema services, audio and visual technologies donated to USC, will complement the already vast knowledge and experience of the USC School of Cinematic Arts' educators," said Christie CEO Jack Kline. "Combined, the tools and expertise will inspire and equip future film makers to recreate humanity's stories in the most lifelike and engaging ways possible."

"The USC School of Cinematic Arts is one of the top-ranked film schools in the world so it's only fitting they have selected Dolby Atmos for the Eileen Norris Theatre," said Doug Darrow, Senior Vice President, Dolby Laboratories. "Now the entire USC community including student and Hollywood filmmakers, many of which have embraced Dolby Atmos, will benefit from the premium quality Dolby delivers."

Christie has been working with USC SCA in a philanthropic effort to provide not only current cinematic projection equipment, but also cutting-edge technological visual solutions for the school's recently constructed Interactive Media Building. Through the working relationship with the university, Christie plans to further its donation efforts and become the primary technology provider for the school.

About The USC School of Cinematic Arts
The University of Southern California's School of Cinematic Arts is one of the leading film schools in the world. Founded in collaboration with the Academy of Motion Picture Arts and Sciences in 1929 over 85 years ago, the USC School of Cinematic Arts has fueled and mirrored the growth of entertainment as an industry and an art form. The School offers comprehensive programs in directing, producing, writing, critical studies, animation and digital arts, production, interactive media and games, all backed by a broad liberal arts education and taught by leading practitioners in each field. Its more than 11,000 alumni are among the world's most distinguished animators, scholars, teachers, writers, directors, producers, cinematographers, editors, sound experts and industry executives. Since 1973 not a year has passed without an alumnus or alumna being nominated for an Academy Award. https://cinema.usc.edu/

About Christie®
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925). Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit www.christiedigital.com.

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"Christie" is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.

 

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regalentertainmentgroup.pngKNOXVILLE, Tenn., July 29, 2014 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces a way for guests to share their love of moviegoing and Share a Coke. In the spirit of sharing all summer long, Coca-Cola and Regal Cinemas are teaming up to introduce "Tweet-a-Coke." Part of Coca-Cola's "Share a Coke" campaign, "Tweet-a-Coke," gives fans the chance to Share a Coke via Twitter.

A social-commerce first for Coca-Cola, moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They simply connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle.

"Regal Cinemas is excited to be Coca-Cola's first 'Tweet a Coke' partner," said John Curry, senior vice president of food service at Regal Entertainment Group. "Together, Coca-Cola and Regal Cinemas have been bringing happiness to moviegoers for 12 years, and now we're teaming up to make this summer of sharing even bigger."

"Tweet-a-Coke" serves as a digital experience for Coca-Cola's 'Share a Coke' campaign which extends an invitation to America to find their name and the names of family, friends, colleagues on a bottle of Coca-Cola... and together open a little extra happiness this summer. The campaign features 20-ounce bottles with the iconic Coca-Cola logo swapped out for 250 of the nation's most popular names among teens and Millennials. To find out which names are available in-stores, fans can visit ShareaCoke.com. 'Share a Coke' will also tour the nation with more than 500 stops where people can customize Coca-Cola mini cans for themselves and a second can for someone special. ShareaCoke.com offers date and location information for the cross-country tour.

For more information on the 'Tweet a Coke' campaign visit Tweetacoke.com. To find Regal Cinemas locations visit REGmovies.com.

About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola ZeroTM, vitaminwater®, Powerade®, Minute Maid®, SimplyTM, Georgia® and Del Valle®. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,341 screens in 573 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of July 24, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.

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By Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

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apes-wknd.pngDawn of the Planet of the Apes pulled in $54.4 million from 60 countries to dethrone the Transformers as the #1 film at the overseas box office. The Apes sequel enjoyed #1 debuts in several key markets this weekend, including Latin American gaints Mexico ($13M) and Brazil ($9.3M). Sturdy hold-overs in the UK ($6.2M Weekend / $27.4M Cume) and Russia ($3.3M Weekend / $17.6M Cume) helped bring up the film's overseas total up to $183.8 million. The film's global cume as of Sunday is $355.8 million.

Transformers: Age of Extinction is well on its way to the Billion Dollar club. The lastest instalment in Michael Bay's Transformers saga grossed $37.5 million from its fifth weekend overseas, taking its total outside of North America to $730 million. The stellar overseas performane puts the film at $963.3 million globally. Nearly a third of the film's global haul has come from China alone, whereAge of Extinction's box office performance is well ahead its North American equivalent, currently reporting a $301 million cume.

Hercules rolled out overseas with a $28.7 million haul from 20 territories, including a $2 million take from IMAX screenings. The film dominated the Russian box office with a strong $12 million debbut from 930 locations. The stellar bow is 23% above star Dwayne "The Rock" Johnson's G.I. Joe: Retaliation in the same market and the biggest opening weekend for a The Rock vehicle of all time in Russia. The film's $29 million opening in North America puts its global cume at $57.7 million.

How To Train Your Dragon 2 collected $24 million over the weekend to take its overseas total to $260.2 million. The film has grossed $425.7 million globally with three key markets remaining on its schedule: Spain, Italy, and China.

Godzilla took a #1 debut in Japan with $6.95 million from 427 screens. The monster movie is just shy of the $300 million mark overseas and is set to pass the $500 million global mark on Monday.

Step Up: All In added $6.3 million from 13 new markets prior to its North American debut to reach an early overseas total of $18.6 million.

Disney's Maleficent crossed the $700 million global mark during the week and added another $5.2 million from 45 territories over the weekend to take its total outside of North America to $482.9 million. The film's staying power in Japan might give it a shot to reach the $500 million overseas milestone but it remains to be seen if the Angelina Jolie vehicle will be able to reach the mark. Maleficent has grossed $39.3 million in Japan, its third biggest overseas market behind a surprisingly strong run in Mexico ($46M) and overseas leader China ($47.6M). Maleficent has grossed $715 million worldwide as of Sunday.

Sex Tape recorded a $6.1 million weekend from 18 overseas markets to take its cume outside of North America to $10.2 million. A $2.6 million #3 debut in Russia led the charge this weekend as the film attempts to overshadow its poor North American run with a steady performance in key global markets. The raunchy comedy has grossed $36.6 million worldwide.

The Purge: Anarchy took in $6 million from 1,590 dates at the overseas box office this weekend, resulting in a $6.7 million cume outside North America. The horror film took a #3 debut in the U.K., where it grossed $1.9 million from 385 dates. France also opened in third place ($1.6M, 200 dates) and Italy enjoyed a #2 bow ($1M, 250 dates). The film has grossed $58 million worldwide.

Planes: Fire and Resuce flew above the $50 million global mark this weekend after 30 overseas territories lifted the animated sequel to a $21 million cume outside of North America. The final global tally for the Planes sequel is $56.1 million.

The Fault in Our Stars earned $3.1 million overseas and reached an overseas total of $135 million. The drama has grossed $257.5 million worldwide.

22 Jump Street brought in $2 million from 46 territories this weekend to reach a $92.5 million total overseas. The film has grossed $278.8 million worldwide.

Neighbors added $1.3 million to its overseas tally, now totaling $107.3 million. The comedy has grossed $256.8 million globally.

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