By Alex Edghill

Thursday Morning Update: Captain America: The Winter Soldier increased a further 23% on Wednesday to 68,321 tweets, up from 55,561 tweets on Tuesday. By comparison, Thor: The Dark World had 46,137 tweets its Wednesday before release last year. This is going to be making a push for 100,000 tweets on Thursday with the influx of buzz from early showings which is unheard of for a comic book adaptation, yes even The Avengers didn't hit 100k tweets on its Thursday before release (~70k was 'all' it managed). That's not to say this is going to open north of $207 million like Avengers as the visibility and popularity in general of the franchise has increased so very much over the last two years, not to mention the across the board increase in Twitter use for movie-commentary/chatter. Still, given how it stacks up with Thor: Dark World we at Box Office believe it is well positioned to begin with $97 million, giving it the highest April opening of all time.

The Expendables 3 released 14 character posters yesterday which was enough to push it up to the top 10. Surprisingly (to me at least) Kellen Lutz's poster was the most talked about, with honorable mention going to Wesley Snipes. The franchise has grown its buzz substantially over the last couple films and based on 5k+ tweet days from character posters alone it doesn't appear to be slowing down.

Top 15 Movies for Wednesday April 2nd

Rk Film Tue Wed Week Tue-Wed %
1 (-) Divergent 74,354 79,918 224,801 7.48%
2 (-) Captain America: The Winter Soldier 55,561 68,321 168,286 22.97%
3 (+1) The Fault in Our Stars 8,823 13,190 32,564 49.50%
4 (+1) The Amazing Spider-Man 2 5,739 12,822 24,391 123.42%
5 (-2) Noah 11,492 10,945 38,221 -4.76%
6 (+1) Avengers: Age of Ultron 5,245 5,276 17,985 0.59%
7 (+1) A Haunted House 2 5,065 4,024 17,390 -20.55%
8 (+3) Oculus 3,673 3,535 12,009 -3.76%
9 (+1) The LEGO Movie 3,738 3,413 10,142 -8.69%
10 (+31) The Expendables 3 504 3,226 3,801 540.08%
11 (+7) Rio 2 2,147 2,920 7,665 36.00%
12 (+3) 12 Years a Slave 2,663 2,772 8,081 4.09%
13 (+3) Godzilla (2014) 2,463 2,695 8,461 9.42%
14 (-5) Muppets Most Wanted 4,919 2,634 10,168 -46.45%
15 (-1) The Purge: Anarchy 2,837 2,479 11,396 -12.62%

Wednesday Morning Update: Captain America: The Winter Soldier saw a 25% bump in traffic on Tuesday with 55,561 tweets on the day, up from 44,404 tweets on Monday. By comparison, Thor: The Dark World had 46,795 tweets its Tuesday before release last November. This figure marks not only the biggest Tuesday in April since 2010 (the old record was held by Titanic 3D with 23,156 back in 2012), but the biggest day ever in April over that time, breaking its own record from Monday. This is a hard film to bet against at present as it has the tide of internet buzz behind it, not to mention the entire weight of the formidable Avengers franchise.

Sex Tape is a film which has given horrors to accurately track since, well since there are a lot of sex tapes floating around! Both fake and real which make tracking tough to say the least. Well after a lot of false positive and fine tuning, yesterday the film actually released its first trailer and we were there to snapshot its impact. It was actually released later in the day on Monday and had the film bump to 800+ tweets, while its impact was more fully felt on Tuesday with 5,393 tweets. Not a huge number when lined up to Captain America above, but when you consider that the first trailer for Bad Teacher had 1,704 tweets back in February of 2011 (it also was a red band trailer), and that the first trailer for the upcoming Neighbors had 3,686 in September of last year, it looks a whole lot better. Diaz and Segal have both separately struck pay dirt in the genre in recent years and this has all the makings of a late Summer success so far.

Top 15 Movies for Tuesday April 1st

Rk Film Mon Tue Week Mon-Tue %
1 (-) Divergent 70,529 74,354 144,883 5.42%
2 (-) Captain America: The Winter Soldier 44,404 55,561 99,965 25.13%
3 (-) Noah 15,784 11,492 27,276 -27.19%
4 (+1) The Fault in Our Stars 10,551 8,823 19,374 -16.38%
5 (+5) The Amazing Spider-Man 2 5,830 5,739 11,569 -1.56%
6 (+30) Sex Tape 885 5,393 6,278 509.38%
7 (+1) Avengers: Age of Ultron 7,464 5,245 12,709 -29.73%
8 (-1) A Haunted House 2 8,301 5,065 13,366 -38.98%
9 (+10) Muppets Most Wanted 2,615 4,919 7,534 88.11%
10 (+7) The LEGO Movie 2,991 3,738 6,729 24.97%
11 (+2) Oculus 4,801 3,673 8,474 -23.50%
12 (-8) Cesar Chavez 15,006 3,147 18,153 -79.03%
13 (-2) 300: Rise of an Empire 5,029 2,978 8,007 -40.78%
14 (-5) The Purge: Anarchy 6,080 2,837 8,917 -53.34%
15 (+3) 12 Years a Slave 2,646 2,663 5,309 0.64%

Follow @AlexBOXOFFICE on Twitter for additional updates.

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noah.png4/3 Update: Paramount reports that Noah earned $2.61 million on Wednesday, off 28 percent from Tuesday. That brings Darren Aronofsky's film up to $53.04 million domestically through 6 days of release--18 percent ahead of the pace of 2010's Robin Hood.

Divergent claimed second place again yesterday as it dropped 20 percent from Tuesday to $1.56 million. That figure is also off 53 percent from the same day last week. Divergent has tallied $99.55 million domestically through 13 days of release.

Freestyle's God's Not Dead added $0.77 million to its take yesterday, easing 5 percent from Tuesday and just 21 percent from the same day last week. The film's domestic total thus far is $24.1 million.

Wes Anderson's The Grand Budapest Hotel raked in $0.71 million on Wednesday for a 12 percent drop from Tuesday and 4 percent week-to-week increase. Hotel has amassed $26.4 million domestically.

Muppets Most Wanted rounded out the top five on Wednesday with $0.65 million. That's off 16 percent from Tuesday and 43 percent from Wednesday of last week, bringing the sequel's cume to $35.2 million after 13 days.

Meanwhile, David Ayer's Sabotage mustered up $0.365 million yesterday, giving it a $6.55 million 6-day total. The film is off the pace of fellow Arnold Schwarzenegger-starrer The Last Stand by 20 percent.

4/2 Update:

By Daniel Garris

Paramount's Noah grossed $3.60 million on Tuesday to lead the daily box office for a fifth consecutive day. In the process, the Darren Aronofsky directed biblical epic starring Russell Crowe surpassed the $50 million mark. Noah was up a solid 16 percent over Monday's performance. With a five-day start of $50.43 million, Noah is currently running 5 percent behind the $53.13 million five-day take of 300: Rise of an Empire and 75 percent ahead of the $28.86 million five-day gross of Son of God. With Disney's Captain America: The Winter Soldier entering the marketplace on Friday, it is especially important for Noah to gross as much as it can this week.

Divergent held steady in second place with $1.94 million. Lionsgate's young adult adaptation starring Shailene Woodley increased 17 percent over Monday and was down 54 percent from last Tuesday. With a twelve-day take of $97.98 million, Divergent is set to reach the $100 million domestic milestone on Thursday. Divergent is currently running 20 percent behind the $122.66 million twelve-day gross of 2008's Twilight.

God's Not Dead grossed $0.812 million to remain in third place. The faith-based drama from Freestyle and Pure Flix was up 11 percent over Monday and down a slim 19 percent from last Tuesday. God's Not Dead has grossed a significantly stronger than expected $23.29 million in twelve days. That places the film 36 percent ahead of the $17.18 million twelve-day gross of 2011's Courageous.

Fox Searchlight's The Grand Budapest Hotel claimed fourth place with $0.806 million. The critically acclaimed Wes Anderson directed film increased 16 percent over Monday and 11 percent over last Tuesday (when it was playing in significantly fewer locations). The Grand Budapest Hotel has grossed a healthy $25.67 million through 26 days of release.

Muppets Most Wanted rounded out Tuesday's unchanged top five with $0.774 million. The latest Muppets film from Disney was up 15 percent over Monday and down 45.5 percent from last Tuesday. Muppets Most Wanted has grossed $34.56 million in twelve days, which places the film an underwhelming 39 percent behind the $56.36 million twelve-day gross of 2011's The Muppets.

Mr. Peabody & Sherman placed in sixth with $0.681 million. The 3D computer animated film from Fox and DreamWorks Animation was up 12 percent from Monday and down 45 percent from last Tuesday. Mr. Peabody & Sherman has grossed a respectable $95.77 million in 26 days, which leaves the film just $4.23 million away from reaching the $100 million domestic mark.

Open Road's Sabotage continued to claim seventh place with $0.473 million. The action film starring Arnold Schwarzenegger was up just 8 percent over Monday. Sabotage has grossed a disappointing $6.18 million in five days, which places the film 20.5 percent behind the already soft $7.77 million five-day start of last year's The Last Stand.

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mar14.pngBy Shawn Robbins

2014's first quarter is in the books, and business for the first three months of the year was up 5.5 percent over the same period in 2013. This year's box office haul stood at $2.396 billion through March 31.

Unfortunately, March itself lost ground as grosses dipped 3 percent to $803 million from $828 million last year.

The good news: last month was buoyed by a collection of films rather than the top-heavy March 2013, which was carried by Oz: The Great and Powerful. This time around, 300: Rise of an EmpireDivergent, and Mr. Peabody & Sherman gave March three films topping the $95 million mark. Non-Stop, Son of God, The LEGO Movie's holding power, and Noah's opening weekend also contributed healthy performances. In the end, though, last month was the lowest grossing March since 2011 ($682 million) and fell short of March 2012's record $942 million.

Driving the bulk of the year-to-date improvement was February's $699 million market gross--up 13 percent from February 2013 ($617 million), but it was mostly due to the "awesome" success of The LEGO Movie (which accounted for over one-quarter of the monthly figure). January's $893 million gross also represented the strongest January in four years, when Avatar was enjoying its phenomenal run in early 2010. Key contributors in early 2014 included Frozen's remarkable legs, plus Universal's back-to-back hits in Ride Along and Lone Survivor.

April could be a recovery month for the market, though. Disney/Marvel's Captain America: The Winter Soldier has its eye on becoming one of, if not *the*, top April performer in history while Rio 2 looks to continue the success of its 2011 predecessor. Neither of those films will face direct competition until May (or later, in the case of Rio 2).

March 2014's Top 10 Grossing Films:

1. 300: Rise of an Empire - $101.5 million
2. Divergent - $96 million
3. Mr. Peabody & Sherman - $95.1 million
4. Non-Stop - $75.3 million
5. The LEGO Movie - $55.7 million
6. Son of God - $48.5 million
7. Noah - $46.8 million
8. Need for Speed - $38 million
9. Muppets Most Wanted - $33.8 million
10. The Grand Budapest Hotel - $24.9 million

Q1's Top 10 Grossing Films (January through March):

1. The LEGO Movie - $248.5 million
2. Frozen - $135.3 million
3. Ride Along - $133.7 million
4. Lone Survivor - $124.8 million
5. 300: Rise of an Empire - $101.5 million
6. Divergent - $96 million
7. Mr. Peabody & Sherman - $95.1 million
8. Non-Stop - $85.4 million
9. American Hustle - $82.5 million
10. The Monuments Men - $76.6 million 

Discuss this story on the BoxOffice Forums

Follow Shawn Robbins and BoxOffice on Twitter for global box office news and analysis

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screenvision.pngNEW YORK, April 2, 2014 - Screenvision, a national leader in cinema advertising sales, will showcase its "Weekend Daypart" as a high impact and essential complement to TV advertising plans at its annual upfront event at New York's landmark Ziegfeld Theater. Additional presentations in Chicago, Los Angeles and Detroit will take place tomorrow evening. The company will also reveal programs that extend Screenvision's advertising impact with audio recognition leader SoundHound and social content programming leaders Entertainment News Television (ENTV) and Defy Media. These announcements will precede an advanced screening of Marvel's "Captain America: The Winter Soldier," allowing attendees to enjoy the company's product in its truest form - through a night at the movies.

These moves continue the company's efforts to revolutionize cinema advertising. The introduction of Screenvision as the Weekend Daypart reinforces the company's ability to break through media fragmentation and clutter, demonstrating its national scale and strengths as a powerful complement to TV advertising:

· Scale: 8.5 million weekly attendance, equivalent 4.4 weekly rating among 18-49 year olds

· Weekend Attendance: 70 percent audience delivery occurs on weekends

· Live Impression - CNow: 100 percent unskippable and zero time shifting

· Millennials: 50 percent of audience is between 12-34 years of age

"In this fragmented media marketplace, Screenvision provides something rare - scale, targeting and proven stability. Media strategists and buyers can now find meaningful impact against areas where television advertising under delivers," said Travis Reid, CEO, Screenvision. "This is cinema's time. With people going to the movies more than 1.34 billion times in 2013, coupled with the negative effect of fragmentation on other media, we are providing a highly coveted offering in today's marketplace."

Screenvision's scale is the equivalent of a 4.4 weekly rating among the 18-49 audience, placing it among the top 10 TV shows every week. It's not just scale, it's also effectiveness in brand messaging. When cinema advertising is paired with TV, there is a 69 percent increase in top-of-mind unaided brand awareness and 49 percent increase in purchase intent.

The Easiest Media Platform to Buy
The benefits of Screenvision cinema advertising extend into the way it is bought and executed. At last year's upfront, Screenvision revolutionized the way cinema is purchased by fully aligning with TV and video buying processes, delivering demo guarantees, creating seasonal pricing and showparting, and being the only cinema advertising company to post campaigns with Nielsen.

"The strategy we put in place works, providing Screenvision significant momentum and growth in the last year with more than 50 new advertisers," said Jim Tricarico, CRO, Screenvision. "We've established our place in this video-neutral marketplace. As we look forward, we will continue to evangelize that message, as well as tap into industry leaders to enable us to activate advertisers' key areas of interest - millennials, social engagement and targeting."

Extending Cinema's Impact with SoundHound
Screenvision has selected to work with SoundHound, a leading innovator in sound recognition with the world's fastest music and audio recognition. SoundHound will be integrated into Screenvision's recently-launched Front & Center preshow. SoundHound's breakthrough technology will be used to activate advertising and entertainment programming, such as music and trivia, for Screenvision clients. The technology will enable advertisers to connect with moviegoers at the moment of interest, and walk out of the theater with brand messaging on their smartphones for subsequent engagement. SoundHound recently announced ‘Add to Spotify' - an exclusive feature with Spotify - to further appeal to its youthful (18-34) core demographic.
"We are very excited to start working with Screenvision, as they have clearly demonstrated leadership in engaging with moviegoers," said Kathleen McMahon, Vice President, SoundHound Inc. "We are looking forward to developing unique and engaging programs for advertisers to further connect with their audience."

Engaging a Millennial Audience with New Entertainment Alliances
Screenvision will also announce short-form video content partners in Entertainment News Television (ENTV) and Defy Media. It is deepening its relationship with ENTV, a leader in entertainment news, through an integrated media program. Sponsors of ENTV programming will receive extended reach both online and socially through Twitter Amplify. ENTV's entertainment-focused programming draws top-quality news from respected outlets such as Variety and Deadline, which are part of the extensive and growing portfolio of media properties belonging to ENTV's parent company Penske Media Corporation (PMC).

"Screenvision has been a great partner, enabling us to showcase our programming and create compelling content for advertisers," said Michael Davis, General Manager, ENTV, and Chief Video Officer, PMC. "As a next step in our collaboration, we'll be implementing integrated media opportunities to extend a brand's association with our content, capturing moviegoers in and out of theaters."

Defy Media, the definitive media company for the digital generation, formed by the merger of Alloy Digital and Break Media, will be working with Screenvision on short-form custom programming and branded content for the Front & Center preshow. Additionally, the alliance will enable advertisers to create multi-platform programs across the network of Defy properties. Defy's leading portfolio of brands includes Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms.

"Captain America: The Winter Soldier" will be released nationwide on April 4, 2014.

Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions, and integrated marketing programs to national, regional, and local advertisers. Screenvision provides comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality moviegoing experience. The Screenvision cinema advertising network is comprised of over 14,200 screens in 2,200+ theater locations across all 50 states and 94 percent of DMAs nationwide; delivering through more than 150 theatrical circuits, including six of the top 10 exhibitor companies. For more information, please visit www.screenvision.com.

SoundHound Inc. is the leading innovator in sound recognition and search technologies. Its unmatched portfolio of technologies includes the world's fastest music and audio recognition, the world's only singing and humming search, instant-response large scale speech recognition systems, and automatic lyrics alignment. The SoundHound mobile application is the only app in the world that enables two distinct sound inputs to be recognized through a single search button. Both recorded music and a hummed query can be identified, delighting users and friends with the magic of capturing a song or finding a song through singing it. SoundHound technologies are deployed globally through carrier, device manufacturer, and automotive partnerships. SoundHound's applications, available on all major platforms, have been downloaded by more than 185 million users.

PMC is a leading digital media and publishing company founded by Jay Penske in 2004. Today, PMC engages with audiences across the web as well as TV, mobile, print, and social media to reach more than 115 million consumers monthly, according to ComScore. PMC owns a unique and growing portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, sports, breaking news, media, finance, technology, health, shopping, fashion, beauty, and automotive. Variety, PMC Studios, Movieline, Deadline Hollywood, OnCars, Hollywood Life, ENTV, India.com, BGR, TVLine, AwardsLine, Young Hollywood Awards, The Style Awards, and Breakthrough of the Year Awards are all part of the expanding PMC portfolio. For more information on PMC and its brands, please visit www.PMC.com or its digital properties directly.

Defy Media is the definitive media company for the digital generation, formed by the 2013 merger of Alloy Digital and Break Media. The merger united two companies with strong legacies and expertise in creating influential and culturally significant entertainment properties for 12-34 year old consumers. Defy Media creates some of the most popular content on the Internet under its leading portfolio of brands which includes Break, Clevver, Made Man, SMOSH, Screen Junkies, The Gloss, and The Escapist, together reaching over 125 million consumers monthly through owned web, YouTube, mobile, social, and emerging OTT platforms. The world's top brands partner with Defy Media to build immersive advertising solutions that deliver unparalleled access to this influential audience. With uniquely integrated capabilities in content development, studio production, distribution, and promotion, Defy Media is built for content delivery in the digital age. The company is further leveraging the power of its creators and brands with extensions into merchandising and both television and feature film, where it is a producer of The Hustle (Fuse), The Devil Inside (Paramount) and The Pete Holmes Show (TBS), among others. For more information, please visit www.DefyMedia.com.

After the cataclysmic events in New York with The Avengers, Marvel's "Captain America: The Winter Soldier" finds Steve Rogers, aka Captain America, living quietly in Washington, D.C. and trying to adjust to the modern world. But when a S.H.I.E.L.D. colleague comes under attack, Steve becomes embroiled in a web of intrigue that threatens to put the world at risk. Joining forces with the Black Widow, Captain America struggles to expose the ever-widening conspiracy while fighting off assailants sent to silence him at every turn. When the full scope of the villainous plot is revealed, Captain America and the Black Widow enlist the help of a new ally, the Falcon. However, they soon find themselves up against an unexpected and formidable enemy-the Winter Soldier.

Based on the ever-popular Marvel comic book series, first published in 1941, Marvel's "Captain America: The Winter Soldier" is produced by Kevin Feige, PGA, directed by Anthony and Joe Russo, from a screenplay by Christopher Markus and Stephen McFeely, and stars Chris Evans, Scarlett Johansson, Sebastian Stan, Anthony Mackie, Cobie Smulders, Frank Grillo, Emily VanCamp, and Hayley Atwell, with Robert Redford as Alexander Pierce and Samuel L. Jackson as Nick Fury.

"Captain America: The Winter Soldier" is presented by Marvel Studios. The executive producers are Louis D'Esposito, Alan Fine, Victoria Alonso, Michael Grillo, and Stan Lee. The film releases April 4, 2014, and is distributed by Walt Disney Studios Motion Pictures.

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies built on a proven library of more than 8,000 characters featured in a variety of media over 70 years. Marvel utilizes its character franchises in entertainment, licensing, and publishing. For more information, visit www.marvel.com.


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philips_LightVibes_MR-2.jpgLas Vegas, USA - Royal Philips (NYSE: PHG, AEX: PHIA), the global leader in lighting, the development of Philips LightVibesTM, a lighting solution that creates immersive light shows in cinema theatres.

With cinema exhibitors needing to reach broader audiences while creating engaging entertainment experiences, Philips LightVibes helps them enhance, differentiate and repurpose their cinema spaces. This results in access to new revenue streams and better use of their assets, for example the ability to tap into the projected $1 billion by 2018 market[1] for alternative content. The solution enables this by creating life-like in-hall experiences for viewers of alternative content and event screenings - from live operas to rock concerts and sporting fixtures. For the artists and sports clubs, the ability to have their event screened simultaneously in thousands of theatres across the globe means they can reach more fans and grow their event revenues.

The solution also helps exhibitors make more money from on-screen advertising by creating dynamic and engaging pre-show theatre ambiances. With recent interactive advertisement concepts offering exhibitors a way to increase cinema advertising viewer recall, the LightVibes system enables them to offer advertisers an interactive connected platform. This allows for ‘second screen' and completely new ‘third screen' immersive advertising concepts, in addition to the benefits of traditional media screens.

"Just like the audience at a sell-out gig being immersed in the energy of the band's live performance, Philips LightVibes brings the drama and emotion of a fantastic light show to the cinema theatre-setting, complementing the content on the silver screen," said Ronald Maandonks, Business Development Director, at Philips Lighting.

Philips is announcing the development of LightVibes at the CinemaCon trade show, taking place in Las Vegas (24th-27th March 2014), following a successful pilot installation in Eindhoven in the Netherlands. Initial consumer response has been very welcoming:

- 81% of viewers at a screening said that LightVibes had significantly improved their experience of a concert event in cinema
- On average those polled said they would be six times more likely to attend a concert in a cinema with LightVibes available
- If seeking out a concert screening in cinema, 65% of the viewers would prefer a cinema venue with LightVibes over a cinema without LightVibes
- 58% of viewers would be willing to pay €1 as a premium for attending content enhanced with LightVibes

"As our consumer research shows, the added life-like ambiance is the key missing ingredient for viewers of alternative content. LightVibes, with its dynamic lighting effects, can help create a more sensory overall experience for the audience," continued Ronald Maandonks. "We think that it could have some very exciting implications for the movie industry as well, as LightVibes can amplify the ‘wow' moment of special effects. We look forward to exploring the possibilities with the film industry."


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