Sunday Update: Universal's Ride Along took in an estimated $12.3 million this weekend to remain in first place for a third consecutive weekend. The break-out comedy starring Kevin Hart and Ice Cube was down 42 percent from last weekend, which represents a very solid hold over Super Bowl weekend. Ride Along continues to exceed expectations with a 17-day take of $92.96 million. That leaves the film just $7.04 million away from becoming the first release of 2014 to reach the $100 million domestic milestone.
Thanks in part to the release of a Sing-A-Long version of the film on Friday, Frozen took second place with an estimated $9.31 million. Disney's 3D computer animated blockbuster was up 2 percent from last weekend, which is an especially impressive hold over Super Bowl weekend. The Sing-A-Long version of the film was responsible for an estimated $2.2 million (23.6 percent) of this weekend's overall gross. Based on that figure, the Sing-A-Long version of the film appears set to help increase the already tremendous holding power displayed by Frozen. Frozen has now grossed a massive $360.01 million to date, which leaves the film just $8.06 million away from surpassing the $368.07 million final gross of Despicable Me 2 to become the third highest grossing release of 2013 domestically.
Focus' That Awkward Moment debuted in third place with an estimated $9.01 million. The low-budget Zac Efron led comedy opened a bit below expectations and may have been limited a bit by its R rating. That Awkward Moment opened an underwhelming 27 percent below the $12.38 million start of 2010's Charlie St. Cloud. The film took in $3.94 million on Friday, fell 5 percent on Saturday to gross $3.75 million and is estimated to fall 65 percent on Super Bowl Sunday to take in $1.31 million. That places the film's estimated opening weekend to Friday ratio at just 2.29 to 1, which is an early sign of front-loading. The audience breakdown for the film skewed heavily towards female moviegoers (64 percent) and towards moviegoers under 25 (61 percent). That Awkward Moment received a respectable B rating on CinemaScore.
The Nut Job placed in fourth with an estimated $7.61 million. The 3D computer animated film from Open Road was down 37 percent from last weekend. The Nut Job will be passing the $50 million domestic mark on Sunday and will have grossed $50.25 million by the end of the weekend. The Nut Job has outpaced expectations nicely thus far, but could lose a lot of steam next weekend with the unleashing of Warner's The LEGO Movie on Friday.
Universal's Lone Survivor placed in fifth this weekend with an estimated $7.2 million. In the process the Peter Berg directed war film starring Mark Wahlberg surpassed the $100 million domestic mark. Lone Survivor has grossed a stronger than expected $104.89 million after 24 days of wide release. The film was down a respectable 44 percent from last weekend, especially when considering that it will likely take a more direct hit from Super Bowl XLVIII on Sunday than most other wide releases.
Paramount's Labor Day debuted in seventh place with an estimated $5.3 million. The Jason Reitman directed drama starring Kate Winslet and Josh Brolin opened towards the lower end of its very modest pre-release expectations. Labor Day did open just ahead of the $5.19 million Revolutionary Road grossed in its first weekend of wide release back in 2009 (albeit from only 1,058 locations, as opposed to 2,584 for Labor Day). Labor Day opened with $1.93 million on Friday, increased 25 percent on Saturday to take in $2.41 million and is estimated to fall 60 percent on Sunday to take in $0.96 million. That places the film's estimated opening weekend to Friday ratio at a so-so 2.75 to 1. Labor Day received a B- rating on CinemaScore. That isn't a promising sign going forward, nor is the film's per-location average of just $2,051 this weekend.
Saturday Update: Universal's Ride Along remained in first place for a fifteenth consecutive day on Friday with an estimated $4.0 million. That was down 37 percent from last Friday and will keep the break-out comedy starring Kevin Hart and Ice Cube in first place for a third consecutive weekend. BoxOffice is currently projecting a weekend take of $12.0 million for Ride Along, which would represent a solid 44 percent decline from last weekend and bring the film's 17-day total to a strong $92.7 million.
Focus' That Awkward Moment debuted in a very close second on Friday with an estimated $3.94 million. However, the Zac Efron led comedy will likely be quite front-loaded towards Friday given the history of Efron's previous films. BoxOffice is currently projecting a second place take of $10.0 million for the weekend. That would be on the lower end of pre-release expectations and 19 percent softer than the $12.38 million debut of 2010's Charlie St. Cloud. Potential for That Awkward Moment appears to have been limited a bit by the film's R rating.
With a boost from the unleashing of a Sing-A-Long version of the film on Friday, Disney's Frozen was up an impressive 10 percent over last Friday to gross an estimated $2.24 million yesterday. Frozen is on pace to place in third with an estimated $9.5 million this weekend. That would represent a 4 percent increase over last weekend and bring the film's domestic total to a massive $360.2 million. The Sing-A-Long version of the film appears set to help increase the already tremendous holding power displayed by Frozen.
Paramount's Labor Day debuted with an estimated $1.93 million on Friday. The Jason Reitman directed drama starring Kate Winslet and Josh Brolin is on pace to land in sixth place for the weekend with a soft $5.5 million. That would be in line with the film's very modest expectations and 6 percent ahead of the $5.19 million Revolutionary Road grossed in its first weekend of wide release back in 2009 (albeit from only 1,058 locations, as opposed to 2,584 for Labor Day).
Friday Update #2: Sources tell BoxOffice That Awkward Moment is looking at a $12 million weekend based on Friday business. The Frozen Sing Along is pacing to land around $10 million, while Labor Day could pull in a $7 million weekend.
Friday Update #1: Variety reports That Awkward Moment grossed $246,000 from Thursday night's premiere shows. By comparison, last year's Warm Bodies pulled $500,000 in its Thursday night debut as it headed toward a $20.4 million Super Bowl weekend.
That Awkward Moment is similarly targeting young female audiences with the likes of Zac Efron, Miles Teller, and Michael B. Jordan in the R-rated rom-com, although it could potentially draw a higher ratio of date night business on Friday and Saturday.
Should Awkward hold close to Warm Bodies' post-Thursday business trend, it will struggle to top $10 million for the weekend.
WASHINGTON D.C. (January 31, 2014) - Craig Dehmel, Senior Vice President of Sales and Strategic Planning at 20th Century Fox International, will receive this year's "Passepartout Award" as part of the convention's International Day, it was announced today by Mitch Neuhauser, Managing Director of CinemaCon. The CinemaCon "Passepartout Award" is presented annually to an industry executive who demonstrates dedication and commitment to the international marketplace. CinemaCon, the official convention of The National Association of Theatre Owners (NATO), will be held March 24 - 27, 2014 at Caesars Palace in Las Vegas. The International Day Luncheon will take place on Monday, March 24, 2014, where more than 800 industry executives from the international market are expected to be on hand.
"Respected and admired by his peers throughout the international market, Craig is simply the ideal recipient of this year's 'Passepartout Award,'" said Neuhauser. "Having played significant roles in some of the industry's biggest international box-office releases during his 14 year tenure with Fox, his career speaks for itself. We're proud to present this year's honor to someone as worthy as Craig Dehmel."
Craig Dehmel manages the theatrical release planning and execution of all 20th Century Fox-distributed titles in over 60 markets worldwide. His role includes strategic dating, competitive analysis, financial review, exhibitor relations, regional oversight and integrated release planning. Over his fourteen year career with Fox, Dehmel has helped plan the successful theatrical releases of hundreds of Fox International-distributed titles, including the Industry's biggest International box office title, "Avatar" and the Industry's two biggest animated titles at International box office, "Ice Age 4" and "Ice Age 3." More recently, he was responsible for the release planning and execution of the triumphant "Life of Pi." In 2013, 20th Century Fox International completed its 5th consecutive year exceeding $2B GBO, an industry record.
Dehmel commits a significant amount of time mentoring students, helping them learn the business of entertainment and find roles in the industry appropriate for their skills and interests. He has mentored more than 100 interns and students during his career at Fox. Dehmel has been a guest lecturer at the Anderson School of Business (UCLA) for the past 12 years, teaching a seminar on the fundamentals of the worldwide theatrical business. He is also a regular guest speaker at the Annenberg School of Communications and Peter Stark Producing Program, both at USC.
Prior to joining Fox, Dehmel was Marketing Director for Ocean Park Pictures; an independent producer of film and TV commercials. He started his entertainment career as an account executive / production manager for JP Advertising, servicing studio clients, such as Disney, MGM, Orion, and Sony Classics.
CinemaCon will attract upwards of 5,000 motion picture professionals from all facets of the industry -from exhibition and distribution, to the equipment and concession areas - all on hand to celebrate the movie-going experience and the cinema industry. From exclusive Hollywood product presentations highlighting a slate of upcoming films, to must-see premiere feature screenings, to the biggest stars, producers and directors, CinemaCon will help jumpstart the excitement and buzz that surrounds the summer season at the box office.
CinemaCon is delighted to have both the International Cinema Technology Association (ICTA) and National Association of Concessionaires (NAC) as its tradeshow partners. CinemaCon is also delighted to have as its official presenting sponsor, The Coca-Cola Company, one of the industry's greatest and highly regarded and respected partners in the world of the movies.
The National Association of Theatre Owners (NATO) is the largest exhibition trade organization in the world, representing more than 31,450 movie screens in all 50 states, and additional cinemas in 78 countries worldwide. NATO's membership includes the largest cinema chains in the world and hundreds of independent theatre owners, too.
Additional information on CinemaCon, the Official Convention of NATO, can be found at www.cinemacon.com.
"Pyjamas Emmet" exclusively available to Regal Crown Club members
KNOXVILLE, Tenn.--(BUSINESS WIRE)--Jan. 30, 2014-- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announces that beginning February 7, all RealD 3D Regal locations playing "THE LEGO® MOVIE" will give away a Limited Edition LEGO Minifigure to Regal Crown Club members. The "Pyjamas Emmet" giveaway will be available to 3D moviegoers while supplies last.
"Regal and Warner Bros. are excited to partner on this exclusive Pyjamas Emmet giveaway, available to Regal Crown Club members," said Ken Foreman, vice president of film marketing at Regal Entertainment Group. "Guests are now able to take the star of the new LEGO movie home with them while reliving Emmet's adventure through various worlds as he attempts to save the entire LEGO universe."
Regal guests who purchase a ticket to "THE LEGO MOVIE 3D" and use their Regal Crown Club card will receive one Emmet minifigure per transaction. Guests should take caution as it contains small parts that could present a choking hazard. The minifigures will be available at the box office upon purchase while supplies last.
"The Regal Crown Club provides guests with exclusive offers unavailable with any other loyalty program," said Ken Thewes, chief marketing officer at Regal Entertainment Group. "Becoming a member is incredibly easy, and guests are able to keep track of their points and rewards all through the Regal Crown Club app. Club members receive free tickets, concession offers and special giveaways just by using their card when visiting our theatres."
The first full-length theatrical LEGO adventure, "THE LEGO MOVIE" follows Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.
Regal fans can access the Regal Crown Club by their card or mobile device for easy access on-the-go by downloading the Regal Movies app. Users can program their favorite theatre, gather movie information, select showtimes and purchase tickets. The Regal Crown Club is the number one theatre loyalty program in the country, allowing patrons to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Free membership is available at the theatre or online. Moviegoers can also stay connected through Regal Cinemas' Facebook page and Twitter account, @RegalMovies.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,406 screens in 581 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of January 23, 2014. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
About THE LEGO MOVIE
Directed by Phil Lord & Christopher Miller, "THE LEGO MOVIE" stars Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie and Charlie Day, with Liam Neeson and Morgan Freeman. Lord & Miller also wrote the screenplay, from a story by Dan Hageman & Kevin Hageman and Phil Lord & Christopher Miller, based on LEGO construction toys. "The LEGO Movie" is produced by Dan Lin and Roy Lee. Executive producers are Jill Wilfert, Matthew Ashton, Kathleen Fleming, Allison Abbate, Zareh Nalbandian, Jon Burton, Benjamin Melniker, Michael E. Uslan, Seanne Winslow, Matt Skiena and Bruce Berman; and co-producer is John Powers Middleton. The filmmaking team includes cinematographer Pablo Plaisted, production designer Grant Freckelton, editors David Burrows and Chris McKay, and composer Mark Mothersbaugh. Chris McKay also serves as animation co-director. "THE LEGO MOVIE" is a Warner Bros Pictures Presentation, in association with Village Roadshow Pictures, in association with LEGO System A/S, a Vertigo Entertainment/Lin Pictures Production. It will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures. www.thelegomovie.com Rated PG-13 for mild action and rude humor.
LEGO, the LEGO logo, the minifigure and the brick and knob configuration are trademarks of The LEGO Group. ©2014 The LEGO Group. Used with permission. All rights reserved.