A $21.2 million weekend from Iron Man 3 dominated the market at the U.K. box office. Iron Man 3 is now Marvel's second highest grossing film in the U.K. after The Avengers. Audiences didn't seem very willing to watch anything else over the weekend, as per-screen averages dropped across the board for every other title. The Croods was the weekend's strongest hold-over, falling a mere 11% in its sixth week. The animated film has already grossed a $37.2 million cume in the U.K. Oz: The Great and Powerful is showing resiliency by staying in the top ten after 12 weeks in release, reaching a $22.8 million cume in the U.K.. Oz's $444 per-screen average doesn't even remotely compare to Disney's other release, Iron Man 3, which averaged an overwhelming $38,225. Another telling statistic from the weekend sheds negative light on Oblivion's hold-over potential: Iron Man 3 grossed 33% more in one weekend than the Tom Cruise film has been able to bring in during its three weeks in release.
Box Office Results for the United Kingodm. April 26-28, 2013.
Iron Man 3 recorded the all-time biggest industry opening for an April release in Italy. The superhero film grossed $9 million over the weekend to bring its Italian cume to $11.1 million. The $10,492 per-screen average is the highest among current releases in the country. Scary Movie 5 ceded the top spot to Tony Stark and fell to third place in it second week. The horror spoof has still proved successful in Italy, grossing $1 million over the weekend to bring its total to $3.5 million. Olympus Has Fallen was the only other film to break $1 million over the weekend, bringing its total to $3.3 million. Tom Cruise's Oblivion slipped out of contention in its third week in release. The sci-fi film is slowly creeping towards the $5 million, which it should reach before next weekend.
Box Office Results for Italy. April 26-28, 2013
LOS ANGELES -- IMAX Corporation (NYSE:IMAX; TSX:IMX) and Marvel Entertainment announced that Marvel's Iron Man 3 has grossed an estimated $7.1 million in 113 IMAX® theatres since its open on Wednesday, April 24, through yesterday. The debut broke IMAX opening records in Taiwan, the Netherlands, Brazil and the Philippines.
Iron Man 3's international IMAX performance is currently tracking ahead of the pace set last year by Marvel's The Avengers, which also featured star Robert Downey Jr. in the iconic Iron Man role. Iron Man 3 averaged $63,000 per IMAX engagement over its strong debut weekend abroad.
Overall, Iron Man 3 enjoyed a staggering $198.4 million international debut, according to studio estimates, opening No. 1 in each of the 42 international markets in which it premiered this past weekend, trumping the $185 million foreign opening established by The Avengers in 2012. Iron Man 3 opens May 1 in China and May 3 in North America.
"The performance of Marvel Entertainment properties in IMAX has been nothing short of sensational and Iron Man 3 has just raised the bar another notch," said Greg Foster, Chairman and President of IMAX Entertainment. "We congratulate Marvel and filmmaker Shane Black for creating yet another film that so clearly resonates with IMAX audiences around the world."