sonydigitalcinema4k.png2014 FIFA World CupTM quarter final match and final to be streamed live to Vue Westfield London in four times the definition of HD

Basingstoke, 26 June, 2014: Sony and Vue Entertainment have today announced a new milestone in live sports entertainment, as two of the 2014 FIFA World CupTM matches will be streamed live to a UK cinema in stunning 4K[1]. In a world first, Sony and Vue Cinemas will be working with technical partners Eutelsat, DSAT Cinema and IDC to deliver a FIFA World CupTM quarter final match and the final in captivating Ultra High Definition on 4th and 13th July, at Vue's state-of-the-art multiplex at Westfield, London.

Coinciding with rapidly growing consumer interest in 4K, the first ever 4K FIFA World CupTM brings an entirely new viewing experience to the world of football and this screening is set to bring the action on the pitch to life like never before. The two matches will be streamed live via satellite from the iconic Estadio Jornalista Mario Filho (Maracana) stadium direct to the cinema, and are set to be the most visually spectacular live sports broadcasts to date.

Sony has partnered with IDC, Eutelsat and DSAT Cinema to deliver the live 4K screenings, with the companies working together to provide the satellite feed, signal decoding and 4K projection. DSAT Cinema will support with the commissioning and integration of the equipment, including network and receiver configuration. IDC will be providing the 4K UHD HEVC video decoder and professional satellite receiver that will be installed in the cinema, receiving the 4K satellite feed and delivering the video and audio signal to the Sony theatre projector and audio system respectively. Eutelsat will receive the signal from Brazil at its teleport near Paris, re-encode it in Ultra HD HEVC at 60 fps and retransmit it to the EUTELSAT 5 West A satellite for direct distribution to the cinema.

The footage at the screenings will be shown using Sony's SRX-R320 4K digital cinema projection system. The system was designed to screen 2K, 4K and 3D images in the highest possible quality and ensure the best viewing experience available for cinema-goers. Vue cinemas across the UK are equipped with Sony's 4K digital cinema projection technology.

"These live 4K screenings mean we're able to bring an entirely new viewing experience to the world of football," said David Bush, Head of Marketing and Business Development, Sony Professional Solutions Europe. "Sony is excited to be working with FIFA to capture three 2014 FIFA World CupTM matches in 4K, making this one of the most significant milestones in sports production in recent years. Sony is providing all 4K cameras and other production technology for the FIFA World CupTM broadcast production. We are also in the unique position of being able to offer not only production equipment but also 4K BRAVIA TVs in consumers' homes and 4K projectors in cinemas. The confirmation of these live transmissions to cinema represent another trail-blazing example of Sony's end-to-end leadership in 4K."

Bush continued: "These events build on Sony's experience in 4K live production for other application areas. Earlier this year we collaborated with several technical partners to deliver the world's first live 4K stream from a theatre into a cinema, working with the National Theatre to show War Horse live in ultra high definition at the Curzon cinema in Chelsea, London."

Steve Knibbs, COO of Vue Entertainment commented: "At Vue we strive to embrace technological innovation in order to deliver the greatest possible experience for our customers. Having installed Sony's 4K projectors across our UK cinemas, we're absolutely thrilled that we're able to underpin the next chapter in live sports entertainment by playing host to ultra high definition screenings of the greatest sporting competition in the world."

FIFA TV is also producing the Official 2014 FIFA World CupTM Film in 4K, which will include match footage from each of the three games captured in 4K, and is due to be distributed online by FIFA via 4K content distribution services after the 2014 FIFA World CupTM.

Though tickets will be limited, plans are currently being finalised by the companies involved to offer a few lucky fans the opportunity to attend one of the 4K cinema screenings. For fans not able to enjoy the screenings in the cinema, we're also showing 2014 FIFA World CupTM highlights in selected stores across Europe, giving you the chance to experience the thrill of football with match-winning 4K detail and sound on the BRAVIA X95 and X9.

As part of the FIFA TV broadcast production of the 2014 FIFA World CupTM tournament, Sony is working with select firms to deliver three matches in 4K - including the quarter final match and the final itself. Sony is also responsible for the provision of all HD venue facilities in each of the 12 venues across Brazil, including systems integration (SI), equipment and staff.

Sony's FIFA World CupTM involvement
Sony is responsible for the provision of all venue services for the 2014 FIFA World Cup tournament, including systems integration (SI) services, equipment and staff. Together with its carefully selected strategic partners it will be dedicated to and responsible for providing every single minute of live match footage in full HD as the theatre of football unfolds over 64 days, 32 matches and 2 time zones. Over 2,500 hours' worth of live match content will be delivered live from the tournament to consumers worldwide in High Definition, in addition to the three matches being captured in stunning 4K.

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By Daniel Garris

Sony's 22 Jump Street led the way on Tuesday with $4.47 million. The action comedy sequel starring Jonah Hill and Channing Tatum was up 23 percent over Monday and down 39 percent from last Tuesday, as summer midweek grosses continue to gain momentum in general. 22 Jump Street topped How to Train Your Dragon 2 by $129,421 for the day. With an impressive twelve-day gross of $118.02 million, 22 Jump Street is running 59 percent ahead of the $74.34 million twelve-day take of 2012's 21 Jump Street and 11 percent behind the $132.19 million twelve-day gross of last year's World War Z.

How to Train Your Dragon 2 placed in a very close second with $4.34 million. The 3D computer animated sequel from Fox and DreamWorks Animation was up a very healthy 39 percent over Monday and down 27 percent from last Tuesday. How to Train Your Dragon 2 surpassed the $100 million domestic mark yesterday and has grossed $102.06 million in twelve days. The film is currently running nearly on par with the $101.25 million twelve-day take of 2010's How to Train Your Dragon.

Sony's Think Like a Man Too held steady in third place with $2.56 million. The Kevin Hart led ensemble comedy sequel was up only 3 percent over Monday, which easily represented the day's poorest daily hold among wide releases for the second straight day. Think Like a Man Too has grossed a solid $34.28 million in five days, but continues to show signs of significant front-loading thus far. The film is currently running 12 percent behind the $39.02 million five-day start of 2012's Think Like a Man.

Maleficent took in $2.32 million to continue to claim fourth. Disney's 3D fantasy blockbuster starring Angelina Jolie was up 32 percent over Monday and down an impressive 19 percent from last Tuesday. Thanks in part to continued strong holding power, Maleficent has grossed $189.94 million in 26 days and is now just $10.06 million away from reaching the $200 million domestic milestone.

Warner's Jersey Boys rounded out Tuesday's unchanged top five with $1.93 million. The Clint Eastwood directed musical was up an encouraging 31 percent over Monday's performance. Jersey Boys has grossed $16.73 million in five days, which is in line with the film's modest pre-release expectations. The film is currently running 6 percent behind the $17.82 million five-day start of 2012's Rock of Ages.

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severtsoncorp.pngThe Industry-Acclaimed Severtson SēVision 3D GX and Ultra Wide 3D Screens Can Now be Shipped Folded in Smaller Packaging with No Loss in Structural Integrity or Performance Abilities; International Shipping Costs Reduced by Up To 70 Percent

Mesa, Arizona, USA, June 25, 2014 - Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce the new folded SēVision 3D GX line of silver cinema projection screens are now available for international shipment.

"Launched at the recent CinemaCon 2014 event to rave reviews, our new folded shipping method now makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent," explained Toby Severtson, president and CEO of Severtson Corp.

Added Dan Maxwell, Severston Corp. V.P. & Chief Operating Officer, "We have received numerous international orders since introduction, and our international customers are thrilled because, prior to this innovative process, shipping costs associated with such large packages as this were out-of-reach for so many. Not anymore."

Now, Severtson Screens' silver 3D screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. Severtson's new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers, as well.

The new folded line of SēVision 3D GX and Ultra Wide cinema screens is now available for delivery to international destinations, and has numerous advantages, including:

• available in standard or micro perforation

• coated surface that is harder to bruise and scuff

• small micron flake coating produces a sharper image that eliminates graininess in bright scenes

• viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested

• use of a proprietary non-leafing flake vs. a leafing flake promotes longevity by eliminating degradation of the optical properties over time

• perfect for all large cinema applications, such as movie houses, museums, universities, etc.

According to Severtson, in the past, the idea of folding a screen for shipment, delivery, and installation has been deemed impossible because there was no method of doing it without degrading the quality and performance of the screen, or ruining it altogether.

Today, the cost offset on shipping as well as the screen's performance and longevity increases savings for the customer. This is huge news for the international market that desires a state-of-the-art silver 3D cinema screen, but, up until now, simply could not afford the shipment and installation cost because of how such a large screen had to be prepared, packed, and shipped.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high- performance optical coating in-house on screens as large as 67.75ft. x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world.

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues.

With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit www.severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today. 

 

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severtsoncorp.pngThe Industry-Acclaimed Severtson SēVision 3D GX and Ultra Wide 3D Screens Can Now be Shipped Folded in Smaller Packaging with No Loss in Structural Integrity or Performance Abilities; International Shipping Costs Reduced by Up To 70 Percent

Mesa, Arizona, USA, June 25, 2014 - Severtson Screens (www.severtsonscreens.com), a global leader in innovative and quality projection screens for the cinema, commercial, pro AV, and home theater markets, is pleased to announce the new folded SēVision 3D GX line of silver cinema projection screens are now available for international shipment.

"Launched at the recent CinemaCon 2014 event to rave reviews, our new folded shipping method now makes international distribution of our industry-acclaimed SēVision 3D GX highly affordable, reducing international shipping costs by up to 70 percent," explained Toby Severtson, president and CEO of Severtson Corp.

Added Dan Maxwell, Severston Corp. V.P. & Chief Operating Officer, "We have received numerous international orders since introduction, and our international customers are thrilled because, prior to this innovative process, shipping costs associated with such large packages as this were out-of-reach for so many. Not anymore."

Now, Severtson Screens' silver 3D screens can be folded and packed into a much smaller crate without any loss in structural integrity or performance abilities. Severtson's new folded screen process not only reduces international shipping fees, the smaller packaging simplifies delivery to theaters and is more convenient for installers, as well.

The new folded line of SēVision 3D GX and Ultra Wide cinema screens is now available for delivery to international destinations, and has numerous advantages, including:

• available in standard or micro perforation

• coated surface that is harder to bruise and scuff

• small micron flake coating produces a sharper image that eliminates graininess in bright scenes

• viewing angles range from 30 to 40 degree half-gain depending on the specific screen gain requested

• use of a proprietary non-leafing flake vs. a leafing flake promotes longevity by eliminating degradation of the optical properties over time

• perfect for all large cinema applications, such as movie houses, museums, universities, etc.

According to Severtson, in the past, the idea of folding a screen for shipment, delivery, and installation has been deemed impossible because there was no method of doing it without degrading the quality and performance of the screen, or ruining it altogether.

Today, the cost offset on shipping as well as the screen's performance and longevity increases savings for the customer. This is huge news for the international market that desires a state-of-the-art silver 3D cinema screen, but, up until now, simply could not afford the shipment and installation cost because of how such a large screen had to be prepared, packed, and shipped.

Severtson Corporation is a member of the Giant Screen Cinema Association. They have manufactured cinema screens for theaters in countries all over the world, including the United States, Mexico, Canada, Korea, Japan, Brazil, Indonesia, Singapore, Spain, Germany, France, New Zealand, Australia, Netherlands, Thailand, Scotland, China, Russia, and many more. To meet the challenge of creating extremely large screens, Severtson Corporation designed a robotic spray-arm application system to paint its high- performance optical coating in-house on screens as large as 67.75ft. x 150ft. (20.7m x 45.8m). It is currently the largest in-house cinema screen optical coating system in the world.

Approaching its 30th anniversary in 2016, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family's extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues.

With its three Arizona-based production facilities and its state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit www.severtsonscreens.com, call 480-610-5155, or email sales@severtsonscreens.com.

About Severtson Screens

Mesa, Ariz.-based Severtson Screens, which celebrated its 25th anniversary in 2011, is an award-winning global leader in innovative and quality projection screens in the home theater, pro AV, and cinema markets. Its low rejection rate coupled with the high quality of all its products has made Severtson Corporation the industry standard for quality and customer service worldwide.

From its unlikely origins in the family kitchen to today's three modern production facilities, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today. 

 

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masterimage.pngDeploys High-Brightness MI-HORIZON3D Cinema System to Provide Premium 3D Experiences

Seoul, South Korea - (June 25, 2014) - MEGABOX, one of South Korea's largest cinema chains, today will debut the first MI-HORIZON3D system in South Korea for the opening of Transformers: Age of Extinction. Following the successful installation of the high-brightness, premium MI-HORIZON3D, MEGABOX will continue to deploy systems throughout the year. The MI-HORIZON3D is the innovative new three-beam optical system based on MasterImage 3D's patented cinema technologies. It is designed from the ground-up to project the industry's most complete 3D presentation: high-brightness light efficiency, wider color gamut for vivid presentation and superior image clarity that pops off the screen.

Established in 2000, MEGABOX has changed the paradigm of the film theater industry, pioneering and leading it across a broad spectrum with diverse contents and platforms. Within three months of the opening of its first cineplex, it attracted more than a million moviegoers. Today, with the mission of ‘creating a platform to share the bliss and meaning of life', MEGABOX has become one of the largest cinema chains operating over 450 screens with more than 60 cineplexes in South Korea. Its cineplex at COEX Mall is the largest among all its properties - and continues to hold a Guinness world record of 6.22 million attendees in a year.

"As the cinematic visuals of 3D movies continue to improve with each film, our patrons have come to expect the highest quality viewing experience when they visit MEGABOX cineplexes," mentioned Youlgu Lee, head of projection, MEGABOX. "MI-HORIZON3D system's high-brightness pictures and sharp 3D images will set a new bar for premium 3D in South Korea."

MasterImage 3D's new MI-HORIZON3D system is designed for premium theaters looking for a high-brightness solution that does not sacrifice image clarity. The stable optical design and three-beam method reduces keystoning and produces 3D images with extremely low crosstalk (less than 2%) for maximum clarity. Current high-brightness 3D systems keep out certain color wavelengths, resulting in lackluster images. The MI-HORIZON3D does not filter color, resulting in a more vivid 3D experience. Like all MasterImage 3D systems, it is offered with a flexible purchasing model, with no ongoing royalty fees.

"We are very honored to have MEGABOX as a partner, as they are one of the most innovative and respected megaplexes in South Korea," said Younghoon Lee, Chairman and CEO of MasterImage 3D. "We designed our new MI-HORIZON3D system so that our exhibition customers could put the best possible 3D picture on screen and entertain South Korean movie-goers with a 3D presentation that is bright, vivid and sharp."

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