U2's on the bill, but who's on stage is less important than who's in the audience

7 Dias

on August 17, 2007 by Tim Cogshell
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Although the iconic Irish rock band and the likeliness of its appearance does play a role in the ostensive narrative of this debut film from writer/director Fernando Kalife, that's hardly the point. If it were, 7 Dias would be a silly movie indeed, rather than a movie that just looks kind of silly. Fortunately there's a bit more going on here. That said—and bearing in mind that context is everything—yes, U2 does appear.

Claudio (Eduardo Arroyuelo) is a young music promoter in Mexico City who has always lived in the shadow of his more successful older brother. When said big bro meets an untimely death, his shadow seems to only loom larger. What Claudio needs is to stage a concert of his own making so big it makes his name. U2, one supposes, was chosen because the filmmakers could get rights to their music. The band at the center of the plot could just as easily have been the Rolling Stones or Justin Timberlake—who isn't really the point.

What is in the making here is a buddy movie, wherein our young promoter pals up with the son of a gangster, Tony (Jaime Camil), from whom he's stolen a lot of money after he loses a bet. It's all fairly convoluted, and none of it really matters.  As it turns out, Tony is a really big U2 fan. He even prays at "The Altar of Saint Bono," which he keeps on the dashboard of his car. On the promise that he can get U2 to Mexico City for a series of concerts, Tony buys Claudio 7 Dias to make it happen.

A comedy with a definitive dark streak, 7 Dias would have been served better if it'd lost a bit of its slickness. The unnecessary gloss notwithstanding, the stylish approach and Snatch -ian edge is appreciated. Although not unexpected, the burgeoning friendship between Tony and Claudio is the real focal point of the movie.  It's a friendship that balances on their similarities rather than their differences, which is a neat trick that's seldom pulled off.

As for U2, at first it looks like they won't show up. Then they do. The footage is from a 2001 Boston Elevation tour and can be found on that DVD. It rocks, but it's not relevant.
Distributor: Xenon
Cast: Eduardo Arroyuelo, Martha Higareda, Jaime Camil and Julio Bracho
Director/Screenwriter: Fernando Kalife
Producers: Bernardo Bichara and  Leonardo Villarreal
Genre: Comedy; Spanish-language, subtitled
Rating: PG-13 for language, sexual references, brief drug use and some violent content
Running time: 95 min.
Release date: August 17, 2007 LA
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