A Night To Remember

on December 16, 1958 by BOXOFFICE Staff
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One of the greatest catastrophes of modern times--the sinking of the "unsinkable" Titanic after it struck an iceberg in the Atlantic in 1912--has been superbly recreated on film in almost documentary fashion by the Rank Organization. If heavily exploited, this two-hour feature should do fine business, particularly in key cities. Although Walter Lord's best-seller was the basis for an outstanding live TV show, plus a live repeat, a few seasons ago, Rank producer William MacQuitty maintains that thee merely served as trailers for this far more complete and frighteningly realistic film. After 40-odd years, this astonishing tale still has tremendous impact, especially for patrons who remember or had read or heard about the events of that awful night. The picture is splendidly directed by Roy Baker, and Eric Ambler's screenplay evenly divided the screen footage between the nautical side of the disaster and the human angle. The technical credits, including the sharp black-and-white photography and the special effects, could scarcely be surpassed. Kenneth More, who plays the heroic second officer, is the best-known player, but Laurence Naismith (as the Titanic's captain), Michael Goodliffe, Anthony Bushell and John Merivale all makes their scenes count. Frank Lawton and Harriette Johns co-star.

EXPLOITIPS
For local engagements, advertise for Titanic survivors, who could be honored guests and give interviews about that tragic night. Bookshops will cooperate with window displays of Walter Lord's best-seller, and fashion shops might display ladies' styles of that era along with copy for the picture. Kenneth More starred in "Genevieve" and "Doctor in the House" and is in the forthcoming "The Sheriff of Fractured Jaw."

CATCHLINES
A Picture You'll Never Forget...The True Story of the World's Great Sea Disaster--Brilliantly Told by Walter Lord in His Best-Selling Novel--Now Comes to the Screen...The Full, Fantastic Story of the Night the Titanic Went Down in an Icy Sea. FLASHBACK: JANUARY 5, 1959
What BOXOFFICE said about...
A NIGHT TO REMEMBER

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