Casablanca (1942)

on November 26, 1942 by BOXOFFICE Staff
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The title is good at the moment. The story holds up well enough. Seven featured players give their best to roles which reward their efforts in the final accounting. Mounted with careful attention to its North African location the story has moments of charm, nostalgia and wit that should cause it to take hold of the audience's attention and carry along to a happy finish. It is fair Bogart, very good Ingrid Bergman. Storywise it deals with cafe life among refugees from Nazi-dominated Europe who seek exit visas to America. Bogart, Bergman and Paul Henreid play the triangle game. Claude Rains and Conrad Veidt are a couple of cops, French-Nazi, respectively. Bogart softens in the last reel, gets Henreid and Bergman out in a plane at gunpoint and goes off to join the Fighting French with Rains. Michael Curtiz directed.

SELLING ANGLES:
The name values are quite obvious. Round up the newspaper headlines on the recent war activity in Casablanca. Feature large panel blowups of the colorful cafe scenes in the lobby. Rig up a large map of Africa with a red ribbon indicating Casablanca and leading to a dramatic scene in the picture. Tie up with antique dealers who handle North African coffee sets.

CATCHLINES:
Casablanca... Where Life Is Very Cheap... And Escape Is Bought in the Black Market of Forged Visas. He's As Tough As They Come... He Has No Use For Parasites, Particularly Half Price Parasites... But He Softens. When Bogart Gets Tough in Casablanca Things Start to Happen... But Fast. Bogart Has Landed in Casablanca... He Has Everything in Hand... and Pocket. Warner Bros. 102 min. Starring Humphrey Bogart, Ingrid Bergman, Paul Henreid, Peter Lorre, Claude Rains, Conrad Veidt and Sydney Greenstreet

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