The first 3-D feature in WarnerColor and with Warner-Phonic sound is a magnificently macabre thriller and far superior to the earlier 3-D efforts. By playing up the many objects which seem to leap out of the screen, including dancing girls, and the excellent color and off-screen sound effects, the picture will be big boxoffice in any type of house. It is made-to-order for patrons who revel in these spine-chilling epics -- and their name is legion. The story employs all the reliable horror devices -- lurking figures, a frightened and screaming heroine, a blazing fire which melts down realistic wax dummies and a last minute rescue from a violent death. Many of the depth illusions, as viewed through Polaroid glasses, are startling and tremendously effective. Under Andre de Toth's able direction, Vincent Price gives the necessary sinister touch to the key role of a man-turned monster. Produced by Bryan Foy.

THE STORY:
Vincent Price, who operates a wax museum filled with beautiful historic figures, opposes his partner's plan to burn the place for insurance. However, the partner succeeds in setting off a blaze which razes the museum and leaves Price a maimed and maddened monster, who prowls the city looking for victims to put in his new, horror-type of museum. Phyllis Kirk, who attends the opening, sees a figure reminiscent of her murdered room-mate and she tells her fears to Frank Lovejoy, a police lieutenant. Investigating on her own, Phyllis is captured by Price, who plans to encase her body in a wax replica of Marie Antoinette. Lovejoy and Phyllis' boy friend, Paul Picerni, arrive in time to shoot Price and save the girl from a terrible death.

CATCHLINES:
The first feature produced in 3-D by a major studio... The man-turned monster who gripped a city with panic... It comes right at you a hand at your throat, a horror to chill your spine... Startling illusion and sound like nothing you've ever seen before. Warner Bros. 88 min.