Scintillatingly and as Russian as Borsht, this
romantic comedy, which satirizes life and love
in the Soviets, at the same time adds several
inches to the film stature of two of Hollywood's
most famous -- Producer-Director Ernst
Lubitsch and Actress Greta Garbo. A
streamlined screenplay, literally sparkling with
brilliant dialog, tests the mettle of this duo,
with the result that the widely vaunted Lubitsch
touch of yore asserts itself with new mastery.
Garbo finds herself in an entirely new type of
role, one which prescribes the more difficult
nuances of sophisticated comedy, and while
she rises to the situation nobly, her elegance
remains undeniable, and she carries herself
with proud assurance of her talents. While
"Ninotchka" may lack something for the
masses, it must be catalogued as a triumph
for all concerned.
Garbo is, of course, the
name to sell, with Melvyn Douglas cited in
support. Create a Russian atmosphere in the
foyer, making over the boxoffice with artificial
minarets and dressing the attendants in the
blouses and boots of the Russian peasant.
Emphasize the "new Garbo" by employing the
same slogan being utilized by Metro to
describe her -- "Garbo laughs." Promote a
word- building contest around the picture's
laughs... a laugh heard round the world... in a
joyous and jolly piece of screen
entertainment... The new Garbo in her latest,
greatest triumph... a picture that you cannot
afford to miss.
MGM 110 mins.