For the lobby center-piece, construct a compo-board silhouette of an old western stagecoach with moving wheels, and portrait heads of the cast peering out of the windows. Obtain, from local residents, relics of pioneer Americana for display in the lobby. Tie in with a school's craft class to promote a model stagecoach building contest. Try to obtain an old horse-drawn vehicle, resembling a stagecoach as nearly as possible, to be driven about the streets. Give the marquee credits to Claire Trevor and John Wayne.
Life and Death, Adventure and Romance, on the Old Lordsburg Trail... Blazing a Path Through the Pioneer West... Come Along for the Most Thrilling Ride of Your Life... Aboard a Stagecoach Pounding Its Way Through America's Historic Badlands. United Artists 92 mins.