Outstanding bet is more plugging of the established names of Bogart and Bacall on marquees, on fronts and in lobbies. Here's another bookstore tie-in with a sales drive for Raymond Chandler's novels and similar murder mysteries. As blackmail features in the plot, use mailing lists in various ways. Get cooperation of photo stores, as a camera plays a big part in the story. Furniture stores could cooperate with bed displays in windows.
Don't Be Found Asleep When Bogart and Bacall Are in Town...The Show With a Sock and a Kiss...'Snews of The Big Snooze...When the Latchstring Doesn't Mean Welcome...Putting All the Yeggs in One Basket.Riddled With Red Lead and Peppered With Hot Shot...Bigger, Better, Bogart, Bacall...Mystery History of a Strange Family...Trading Slugs and Socks for Love...Solving Sudden Death With a Punch. FLASHBACK: August 17, 1946
What BOXOFFICE said about...
THE BIG SLEEP
Warner Bros. 114 min. Rel. Aug 31 46