Play up Jane Russell as star-maker Howard Hughes' greatest discovery of all time. Run tea- ser ads warning the public to be on the alert when the "Outlaw" comes to town. Circulate stills and heralds in stores that sell boots, Indian jewelry, costumes, leather luggage and other articles associated with or originating in the west. To get space in local papers, hire a half-dozen men dressed as gunmen to ride through Main Street opening night and "shoot up the town." Upon arrival at the theatre, have them dismount, "take over" the place and sell war bonds to prepared members of the audience.
Roaring Out of the Plains... Robbing and Risking All... Comes the Most Romantic Character in the History of the Rugged West. The Picture You've Waited to See... The Most Breathless Drama Ever Filmed... Of A Dashing, Dare-Devil Desperado... From the Rip-Roaring, Romantic Old West. Howard Hughes 121 mins.