The Outlaw (1943)

on September 01, 1947 by BOXOFFICE Staff
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Howard Hughes' long-awaited celluloid interpretation of the life, love and legend of Billy the Kid approaches its chore of chronicling with more regard to historical authenticity than most of the countless predecessors of similar theme. It undertakes to show "The Kid" as the confused, misled, suspicious youngster which biographers report him to have been. The film lives up to the promise of lavish production which the Hughes' banner automatically indicates and it has many phases which should attract audiences, if, when and as it gets into general release. First, there is the normal, always present attraction for western fans, automatically asserted by its subject matter; secondly, the general curiosity to see Jane Russell and Jack Buetel, unknown youngsters, and then there is Hughes' masterful direction.

SELLING ANGLES:
Play up Jane Russell as star-maker Howard Hughes' greatest discovery of all time. Run tea- ser ads warning the public to be on the alert when the "Outlaw" comes to town. Circulate stills and heralds in stores that sell boots, Indian jewelry, costumes, leather luggage and other articles associated with or originating in the west. To get space in local papers, hire a half-dozen men dressed as gunmen to ride through Main Street opening night and "shoot up the town." Upon arrival at the theatre, have them dismount, "take over" the place and sell war bonds to prepared members of the audience.

CATCHLINES:
Roaring Out of the Plains... Robbing and Risking All... Comes the Most Romantic Character in the History of the Rugged West. The Picture You've Waited to See... The Most Breathless Drama Ever Filmed... Of A Dashing, Dare-Devil Desperado... From the Rip-Roaring, Romantic Old West. Howard Hughes 121 mins.

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