The Plainsman (1936)

on November 16, 1936 by BOXOFFICE Staff
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Reviews Skillfully directed and acted in every detail, "The Plainsman" surpasses the previous and excellent Paramount opus of the plains, King Vidor's "The Texas Rangers." Plot is built around the efforts of Wild Bill Hickok, Buffalo Bill Cody and Gen. George Custer to stamp out a band of renegades, who are supplying arms to a warring band of redskins. Gary Cooper portrays a steady-eyed, straight-shooting he-man -- unquestionably his most natural role. Sharing honors with him in a love tangle is lovable Jean Arthur. In an auspicious film debut in the picture is Helen Burgess, as Buffalo Bill's bride. Outstanding performances are also turned in by Porter Hall, cast as a weakling tool of the gun runners, and John Miljan, as General Custer. Directed by Cecil B. De Mille.

EXPLOITIPS:

SELLING ANGLES: Marquee billing should be given to Gary Cooper, Jean Arthur, Jimmy Ellison and Charles Bickford. Cooper especially should be played heavily, in view of his smash performance in "Mr. Deeds Goes to Town," and his natural appeal to both genders. Decorate the lobby with saddles, guns or other equipment of frontier days. Dress ushers as cavalrymen or as Indians. Have an old covered wagon driven through the streets by a team of horses, and have the driver dressed as a frontiersman.
CATCHLINES: A Grand Slam! With Gary Cooper, Jean Arthur, Jimmy Ellison and Charles Bickford in a Vivid, Living Epic of the Rough Western Plains.
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