The Ten Commandments (1956)

on October 05, 1956 by BOXOFFICE Staff
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If there be cause for quarrel with the claim that this is the biggest production in screen history -- certainly it is the most costly -- and the crowning glory of director-producer Cecil B. DeMille's long and distinguished career, it can be on only one count -- such evaluation doesn't cover enough territory. Earmarking the picture as having attained an all-time high as concerns productional excellence would come closer to a true evaluation. Some hint of the photoplay's indescribable superiority can be given by stating that its virtually constant element of spectacle -- and nothing more spectacular has ever been ensnared in celluloid -- is but one, and far from the most impressive, of its multitudinous merits. Other astounding assets are too numerous for limited space, and they include performances by a star-encrusted cast, brilliant Technicolor photography, Vista-Vision, awe-inspiring special effects, makeup, and every other technical detail. When consideration is given to the photoplay's over-all magnificence, magnitude and masterfulness and its limitless merchandising possibilities -- not the least of which will be support of the clergy -- there is every indication that the feature will play to enraptured, theatre-filling audiences for many generations to come.

THE STORY:
This is the life story of Moses, climaxing with his passage into Eternity. Under the Egyptian pharaoh, the Hebrews are enslaved. After Joshua pleads with Moses to free his people, the latter is commanded by God to lead the children of Israel out of Egypt. During the Exodus, Moses ascends Mount Sinai, where he is given the Ten Commandments by God. Because the people continue to live in corruption, they are forced to wander in the wilderness for 40 years. Upon realizing they must abide by these Holy laws, they finally approach the River Jordan and the Land of Promise.

EXPLOITIPS:
Stage a special advance screening to which religious leaders of all faiths are invited. Arrange a radio or television forum program to follow, on which these clergymen may discuss the film. Ask your mayor to issue a proclamation, declaring the time of the picture's opening as "Ten Commandments Week."

CATCHLINES:
Those Who See This Motion Picture Will Feel as Though They Had Made a Pilgrimage Over the Very Ground that Moses Trod More Than 3,000 Years Ago... An Inspirational and Memorable Experience. Paramount 219 mins.

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