Top Hat (1935)

on August 30, 1935 by BOXOFFICE Staff
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"Top Hat" with Fred Astaire and Ginger Rogers in top spots should top boxoffice records throughout the country. Yarn deals with the misunderstood husband and the mistaken identity idea with Ginger Rogers thinking Astaire the philandering husband of her friend, Helen Broderick. Result is hilarious situations until things are eventually straightened out with everybody happy. Picture has been given elaborate production. Contains some catchy song numbers, and Fred Astaire is a decided hit both as a light comedian and master of the dance. Pandro Berman can take a bow for smart production. Photography is grand. Excellently directed by Mark Sandrich.

SELLING ANGLES:
Fred Astaire, Ginger Rogers, and plenty of good supporting names. Tie up with clothing stores using stills for window display and slogan reading "From TOP HAT to tip of your toes we can dress you in the latest style, etc." Give your lobby a gay musical atmosphere. Use cut outs of Astaire. Dress ushers in top hats and your usherettes in top hats and smart looking shorts. Inexpensive ballyhoo can be accomplished with sandwich man advertising attraction with the man wearing an exceptionally high hat made out of cardboard or other inexpensive material.

CATCHLINES:
TOP HAT, the tops in entertainment; Fred Astaire! Ginger Rogers! You thrilled to the melody of the "Continental" now it's the "Piccolino." Critics are tipping their toppers to TOP HAT. Don't miss it! RKO Radio

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