Joan of Arc (1948)

on December 22, 1948 by BOXOFFICE Staff
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"Joan of Arc" will rank as one of the great films of this generation on several counts--importance of theme, splendor of production values, pictorial beauty, skillful handling of emotional buildup and honesty of characterizations. Victor Fleming, who directed, also was director of "Gone With the Wind." Ingrid Bergman as Joan seems to have derived inspiration from the historic story. The battle scenes, enhanced by Technicolor, are tremendous. As sheer spectacle, they top those of "Henry V." The latter part of the picture, devoted to the trial and burning of Joan, are emotionally devastating--a mood of sustained tragedy. The picture will be road-shown for a long time.

EXPLOITIPS:
   Even the producers of this picture are not certain yet about the selling slants. They expect to learn the best approach by a slowly developing series of roadshows in scattered cities. In New York they have practically rebuilt the Victoria Theatre to fit the production.

   Certain possibilities of religious controversy are involved. If these do not develop, it will be possible to concentrate both on the amazing performance of Ingrid Bergman in an inspired role and the magnificence of the Technicolor spectacle.

CATCH LINES:
   Magnificent! Arresting! History Relived!...Most Tragic Figure in History, Joan of Arc, Comes to Life Again.

   She Becomes Inspired...She Leads a Nation to Victory...She Crowns a King...And Dies at the Stake...Ingrid Bergman Scales a New Peak of Achievement.

Tags: Ingrid Bergman, Director Victor Fleming, Producer N/A, Technicolor, Joan of Arc, Victoria Theatre, New York
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