'After Earth' Continues to Thrive in Russia
on June 17, 2013
After Earth might not be turning heads in North America, but it is putting in a strong performance in Russia. The father-son sci-fi vehicle of Will and Jaden Smith grossed $2.6 million over the weekend to take its Russian cume to a strong $14.7 million total. It comes as a breath of fresh air for the M Night Shyamalan's troubled tentpole, which will have to rely on an overseas push to mitigate the damage coming from the North American box office. The rapid rise to $14 million is noteworthy when compared to the steady run of The Great Gatsby; the Baz Luhrman adaptation has grossed a total of $16.7 million in Russia.
The Internship opened in 754 screens in Russia but failed to capture a portion of the success that The Hangover Part III has had in the country. The Internship grossed $1.4 million in its opening weekend, comparable to the performance of other Hollywood comedies like Horrible Bosses, Couples Retreat, and The Other Guys. The opening weekend for The Internship isn't technically a disappointment but won't go anywhere near the blockbuster success of The Hangover Part III. The last installment in The Hangover franchise grossed $867k over the weekend, taking its total in Russia to $16.7 million.
Epic added another $1 million during its third weekend in Russia, taking its total in the market to $14 million. The animated film has grossed $119 million overseas, making Russia responsible for nearly 10% of its current performance outside of North America.
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