World War Z became the biggest non-franchise opener in Russia and Brad Pitt's biggest debut in the territory after posting an $11.5 million opening weekend. World War Z grossed nearly three times the amount of Monsters University's second weekend, both films posted a similar screen count. Monsters U earned $4.1 million to take its Russian total to $15.3 million.
The WWZ debut was a big hit for Man of Steel. The Superman reboot fell a whopping 74% in its second weekend, adding $1.5 million to take its total to $9.3 million. Now You See Me grossed $1.1 million over the weekend to take its Russian cume to an impressive $18 million. Unfortunately, the high grosses of the top four films meant paltry takes for everything else in release. The bottom half of the top ten is completely made up by films that grossed under $200k.
Weekend Box Office Results for Russia. June 28-30, 2013
Russian filmmakers might get lucky finding new state-supported financing for their projects. Culture minister Vladimir Medisnky has gotten the go-ahead to establish five new lotteries with the prupose of raising $120 million annually over the next five years. The funds would benefit film, arts, libraries, tourism and youth programs. The Hollywood Reporter presented this news, citing a report from Russian business publication Kommersant.
The announcement comes shortly after Russia's move to outlaw private lotteries, leaving a clear path for the state to benefit from the contests. This system would, in theory, mimic a similar lottery funding program already in effect in the United Kingdom.
Superman was no match against the monsters at the Russian box office. Monsters University claimed the top spot on the top ten chart with a $7.6 million opening weekend. The performance of the Pixar sequel overshadowed the opening weekend of Man of Steel. The Superman reboot fell short against Monsters University by only grossing $5.8 million in its debut despite playing in nearly three hundred more screens than the animated film.
Now You See Me continued its great run in Russia after breaking the $15 million mark in its second weekend. The magic caper film dropped 66% in its second frame for a $2.7 million gross. The film is on track to overtake more high profile releases like After Earth ($16.5M in three weeks) and The Great Gatsby ($16.7M in six weeks).
Box Office Results for Russia. Weekend of June 21-23, 2013
Now You See Me made a big splash in Russia, opening mid-week to a $10.3 million total. The magic caper grossed $8.1 million of that figure over the weekend across 914 screens, leading the market with an impressive $8,935 per-screen average.
The Internship opened in third place with a performance comparable to other recent Hollywood comedies like Couples Retreat, The Other Guys, and Horrible Bosses. The Vince Vaughn and Owen Wilson comedy's $1 million opening weekend won't be considered a disappointment, but stands in stark contrast to the overwhelming success that The Hangover Part III has had in Russia. The last entry in The Hangover trilogy has taken in $16.8 million after three weeks in release.
After Earth fell 64% in its sophomore frame for a $2.7 million weekend. Russia ranks among the best performing markets for the sci-fi film, responsible for roughly 16% of its current $91.1 million overseas gross.
Other Hollywood hits currently in release in Russia include Epic ($14M in 3 weeks) and The Great Gatsby ($16.6M in 5 weeks).
Box Office Results for Russia. Weekend of June 14-16, 2013.
After Earth might not be turning heads in North America, but it is putting in a strong performance in Russia. The father-son sci-fi vehicle of Will and Jaden Smith grossed $2.6 million over the weekend to take its Russian cume to a strong $14.7 million total. It comes as a breath of fresh air for the M Night Shyamalan's troubled tentpole, which will have to rely on an overseas push to mitigate the damage coming from the North American box office. The rapid rise to $14 million is noteworthy when compared to the steady run of The Great Gatsby; the Baz Luhrman adaptation has grossed a total of $16.7 million in Russia.
The Internship opened in 754 screens in Russia but failed to capture a portion of the success that The Hangover Part III has had in the country. The Internship grossed $1.4 million in its opening weekend, comparable to the performance of other Hollywood comedies like Horrible Bosses, Couples Retreat, and The Other Guys. The opening weekend for The Internship isn't technically a disappointment but won't go anywhere near the blockbuster success of The Hangover Part III. The last installment in The Hangover franchise grossed $867k over the weekend, taking its total in Russia to $16.7 million.
Epic added another $1 million during its third weekend in Russia, taking its total in the market to $14 million. The animated film has grossed $119 million overseas, making Russia responsible for nearly 10% of its current performance outside of North America.