Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Weekend Actuals (Domestic) Fri, Oct. 13 - Sun, Oct. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Seven$8,645,354-17%2,5110$3,443$45,395,3254New Line
2Assassins$5,944,658-37%2,3430$2,537$15,323,2952Warner Bros.
3Dead Presidents$4,548,883-43%1,0843$4,196$12,492,6612Disney
4How to Make an American Quilt$4,356,730-25%1,52622$2,855$10,147,1752Universal
5Jade$4,284,246--2,164--$1,980$4,284,2461Paramount
6The Scarlet Letter$4,119,086--1,510--$2,728$4,119,0861Disney
7Strange Days$3,656,01211670%1,6911690$2,162$3,687,0742Fox
8The Big Green$2,698,150-31%1,953-119$1,382$11,286,7643Disney
9Devil in a Blue Dress$2,001,550-34%1,4320$1,398$10,434,7403Sony / TriStar
10Halloween: The Curse of Michael Myers$1,450,515-41%1,277-402$1,136$11,221,6843Miramax / Dimension