Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Weekend Actuals (Domestic) Fri, Sep. 5 - Sun, Sep. 7

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fire Down Below$6,073,094--2,336--$2,600$6,073,0941Warner Bros.
2G.I. Jane$5,341,411-35%2,01643$2,650$18,534,0763Disney
3Money Talks$4,888,735-36%1,994-39$2,452$17,410,4933New Line
4Hoodlum$4,047,485-37%2,0200$2,004$4,047,4852MGM / United Artists
5Air Force One$3,861,651-42%2,468-133$1,565$159,261,0747Sony / Columbia
6Conspiracy Theory$3,334,021-51%2,204-256$1,513$49,165,7795Warner Bros.
7Excess Baggage$2,854,180-55%2,2110$1,291$9,163,7632Sony / Columbia
8Mimic$2,815,405-54%1,959-296$1,437$16,814,6033Miramax / Dimension
9Cop Land$2,622,136-55%1,874-129$1,399$29,235,7884Miramax
10Men in Black$1,803,824-30%1,491-70$1,210$237,306,89110Sony / Columbia