Grosses

'Lucy' Strong with $48.9M in Four Days; $33.1M for 'Hercules' Over the Same SpanJuly 29, 2014 12:41 PM

by Daniel Garris

Universal's Lucy took in $4.97 million on Monday to lead the daily box office for a fourth consecutive day. The modestly budgeted sci-fi action film starring Scarlett Johansson fell 58 percent from Sunday. Lucy continues to exceed expectations with a strong four-day start of $48.87 million and will zoom past the $50 million mark today. The film is currently running 22 percent ahead of the $40.13 million four-day take of 2010's Salt.

Hercules continued to hold its own with a second place take of $3.34 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM did fall 61 percent from Sunday, which represented the day's poorest daily percentage hold among wide releases. Hercules has grossed a stronger than expected $33.14 million in four days. That places the film 8 percent behind the $36.03 million four-day start of 2012's Wrath of the Titans.

Fox's Dawn of the Planet of the Apes took third place with $2.21 million. The critically acclaimed 3D sci-fi action sequel was down 58 percent from Sunday and down a so-so 47 percent from last Monday. Dawn of the Planet of the Apes has clearly taken a bit of a hit from the stronger than expected performances of Lucy and Hercules. With that said the film counties to exceed expectations with $174.67 million in 18 days.

Universal's The Purge: Anarchy claimed fourth with $1.53 million. The low budget horror sequel was down just 50 percent from Sunday and down a respectable 54 percent from last Monday. The Purge: Anarchy continues to perform well and has now grossed $53.39 million in eleven days. That places the film just ahead of the $53.14 million eleven-day take of last year's The Purge.

Planes: Fire and Rescue followed closely behind in fifth with $1.499 million. The modestly budgeted computer animated sequel from Disney fell 51 percent from Sunday and just 19 percent from last Monday. With an eleven-day take of $36.85 million, Planes: Fire and Rescue is currently running 21 percent behind the $46.76 million eleven-day gross of last year's Planes.

Weekend Actuals (Domestic) Fri, Jun. 17 - Sun, Jun. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Batman Begins$48,746,278--3,858--$12,635$72,898,9961Warner Bros.
2Mr. & Mrs. Smith (2005)$26,035,856-48%3,45127$7,544$96,695,7822Fox
3Madagascar$10,737,092-38%3,533-396$3,039$146,832,2754DreamWorks
4Star Wars: Episode III - Revenge of the Sith$10,038,506-32%2,923-399$3,434$348,137,7325Fox
5The Longest Yard (2005)$8,240,628-41%3,312-342$2,488$132,143,5174Paramount
6The Adventures of Sharkboy and Lavagirl in 3D$6,692,907-47%2,6550$2,521$24,017,9442Miramax / Dimension
7Cinderella Man$5,570,553-43%2,610-210$2,134$43,893,3763Universal
8The Perfect Man$5,301,517--2,087--$2,540$5,301,5171Universal
9The Sisterhood of the Traveling Pants$3,127,203-45%2,206-377$1,418$30,158,1453Warner Bros.
10The Honeymooners$2,649,269-52%1,9120$1,386$9,554,4082Paramount