Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, May. 7 - Sun, May. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Iron Man 2$128,122,480--4,380--$29,252$128,122,4801Paramount
2A Nightmare on Elm Street (2010)$9,119,000-72%3,3320$2,737$48,480,0002Warner Bros. / New Line
3How to Train Your Dragon$6,680,374-37%4,380954$1,525$201,013,8677Paramount / DreamWorks
4Date Night$5,448,257-28%2,734-359$1,993$81,002,7255Fox
5The Back-up Plan$5,033,471-31%3,003-277$1,676$30,103,9403CBS Films
6Furry Vengeance$4,478,107-32%3,0025$1,492$12,100,0642Summit
7Clash of the Titans (2010)$2,503,000-57%2,157-580$1,160$158,006,0006Warner Bros.
8Death at a Funeral (2010)$2,308,743-44%1,706-565$1,353$38,531,9244Sony / Screen Gems
9The Losers$1,847,000-69%2,450-486$754$21,497,0003Warner Bros.
10Oceans$1,605,936-37%1,23222$1,304$16,131,5843Disneynature
11Kick-Ass$1,504,959-67%1,759-783$856$45,281,1054Lionsgate
12The Last Song$1,173,148-48%1,303-973$900$60,341,0336Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Babies$2,161,460--534--$4,048$2,161,4601Focus
2Alice in Wonderland (2010)$712,721-52%582-468$1,225$330,857,94910Disney
3City Island$609,264-17%247-22$2,467$2,943,7978Anchor Bay
4Hot Tub Time Machine$532,000-53%802-310$663$48,598,0007MGM
5The Girl with the Dragon Tattoo (2009)$490,590-4%187-12$2,623$7,790,1818Music Box
6Diary of a Wimpy Kid$449,913-54%625-541$720$61,502,2218Fox
7Tyler Perry's Why Did I Get Married Too?$436,980-46%404-323$1,082$59,391,5046Lionsgate
8Avatar$425,085-33%328-59$1,296$747,946,41521Fox
9The Bounty Hunter$400,092-53%462-429$866$64,696,0848Sony / Columbia
10Shutter Island$270,30751%189-61$1,430$126,876,23812Paramount
11She's Out of My League$261,41183%26118$1,002$31,284,0809Paramount
12The Ghost Writer$238,728-32%231-105$1,033$14,880,45112Summit
13Percy Jackson and the Olympians: The Lightning Thief$135,089-32%221-44$611$88,186,89713Fox
14The Tooth Fairy$118,750-26%160-26$742$59,713,57616Fox
15Greenberg$82,997-40%114-29$728$4,063,3978Focus
16Our Family Wedding$78,86819%11921$663$19,996,6809Fox Searchlight
17The Crazies$67,000-49%149-48$450$39,018,00011Overture
18Letters to God$59,000-51%112-87$527$2,747,0005Vivendi
19Brooklyn's Finest$31,000-47%113-33$274$27,122,00010Overture

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Secret in Their Eyes (El Secreto de Sus Ojos)$384,19114%4-41$96,048$1,573,0194Sony Pictures Classics
2Hubble 3D$292,000-16%48-1$6,083$5,112,0008Warner Bros. / IMAX
3Please Give$241,158104%2621$9,275$403,5142Sony Pictures Classics
4Exit Through the Gift Shop$191,9893%3111$6,193$932,4974Producers Distribution Agency
5Harry Brown$144,548-17%4324$3,362$385,8682Samuel Goldwyn
6La Mission$71,000-24%41-6$1,732$612,0005Screen Media
7The Joneses$53,730-61%68-55$790$1,346,1144Roadside Attractions
8Chloe$46,735-11%53-15$882$2,929,1277Sony Pictures Classics
9Under the Sea 3D$45,0005%14-2$3,214$21,877,00065Warner Bros. / IMAX
10Mother and Child$43,040--4--$10,760$43,0401Sony Pictures Classics
11Cop Out$43,000-62%91-50$473$44,830,00011Warner Bros.
12Mid-August Lunch (Pranzo di Ferragosto)$41,2024%220$1,873$350,1908Zeitgeist
13The Human Centipede (First Sequence)$37,478202%1716$2,205$56,8792IFC
14Crazy Heart$37,025-43%75-43$494$39,397,06521Fox Searchlight
15The Runaways$34,226-58%65-57$527$3,487,6908Apparition
16Casino Jack and the United States of Money$28,234--9--$3,137$28,2341Magnolia
17The Book of Eli$25,000-36%61-16$410$94,823,00017Warner Bros.
18The Square (2010)$24,667-42%17-7$1,451$217,6565Apparition
19Remember Me$23,818-46%76-42$313$19,057,0249Summit
20Broken Embraces$23,78520%328$743$4,961,15125Sony Classics
21Metropolis (1927) (2010 re-issue)$19,978--2--$9,989$19,9781Kino International
22Vincere$19,048-40%27-3$705$532,6308IFC
23The City of Your Final Destination$19,000-60%20-5$950$224,0004Screen Media Films
24Magnificent Desolation$19,00012%30$6,333$32,814,000242IMAX
25A Prophet (Un proph├Ęte)$18,619-48%11-41$1,693$2,000,84911Sony Classics
26The Secret of Kells$16,784-32%22-14$763$429,74210GKIDS
27Multiple Sarcasms$16,025--15--$1,068$16,0251New Films International
28The Good, the Bad, the Weird$15,393-9%105$1,539$47,2935IFC
29The Last Station$15,312-39%3418$450$6,569,23817Sony Pictures Classics
30The Art of the Steal (2010)$12,019-31%0-31--$512,27011IFC Films
31North Face (Nordwand)$12,000-48%24-10$500$680,00015Music Box Films
32Madeo (Mother)$10,808-29%20-5$540$498,16050Magnolia
33OSS 117: Lost in Rio$10,000--3--$3,333$10,00056Music Box
34The Blind Side$9,800-51%25-21$392$255,945,00025Warner Bros.
35Ajami$7,743-37%10-5$774$568,18934Kino International
36The Little Traitor$7,600-31%4-2$1,900$291,00022Westchester Films
37The Yellow Handkerchief$7,230--8--$904$311,46711Samuel Goldwyn Films
38The Most Dangerous Man in America: Daniel Ellsberg and the Pentagon Papers$7,200-45%90$800$423,00015First Run Features
39The Eclipse$6,355-28%6-3$1,059$101,7687Magnolia
40Sea Monsters: A Prehistoric Adventure$6,000-14%60$1,000$23,145,000136National Geographic
41The Oath$5,760--1--$5,760$5,7601Zeitgeist
42Alvin and the Chipmunks: The Squeakquel$5,600-57%26-17$215$219,607,00020Fox
43No One Knows About Persian Cats$4,707-46%72$672$45,2434IFC
44Sweetgrass$4,510--6--$752$144,32733Cinema Guild
45The Messenger$4,222-8%72$603$1,108,68426Oscilloscope
46The Girl on the Train (2010)$4,118-69%5-4$824$190,43616Strand Releasing
47A Town Called Panic$3,33722%30$1,112$154,32321Zeitgeist Films
48Terribly Happy$3,310-34%5-2$662$156,19414Oscilloscope
49The Warlords$3,127-76%6-2$521$127,1596Magnet Magnolia
50The Imaginarium of Doctor Parnassus$3,017203%7-1$431$7,682,71020Sony Pictures Classics
51Breaking Upwards$3,009-25%0-5--$73,1276IFC
52That Evening Sun$2,814-8%40$704$277,52927Freestyle
53Fish Tank$2,764-58%102$276$373,06017IFC Films
54Happiness Runs$2,674--1--$2,674$2,6741Strand
55The Good Heart$2,587-57%4-1$647$12,1652Magnolia
56The White Ribbon$2,416-74%7-12$345$2,215,90819Sony Classics
57Killing Kasztner$2,39631%20$1,198$107,85729Sky Island Films
58Mercy$2,34332%21$1,172$5,0962IFC
59When You're Strange$1,703-87%50$341$207,5435Abramorama
60October Country$1,616--2--$808$20,49913International Film Circuit
61Everyone Else$1,578--1--$1,578$42,19447Cinema Guild
62Bluebeard (Barbe Bleue)$1,315--3--$438$31,02631Strand
63The Headless Woman$806--1--$806$99,77538Strand
64Toe to Toe$762--1--$762$21,26849Strand Releasing