Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 14 - Sun, May. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Iron Man 2$52,041,005-59%4,39010$11,854$211,200,8762Paramount
2Robin Hood$36,063,000--3,503--$10,295$36,063,0001Universal
3Letters to Juliet$13,540,486--2,968--$4,562$13,540,4861Summit
4Just Wright$8,284,989--1,831--$4,525$8,284,9891Fox Searchlight
5How to Train Your Dragon$5,003,536-25%2,620-1760$1,910$207,647,6968Paramount / DreamWorks
6A Nightmare on Elm Street (2010)$4,657,000-49%3,075-257$1,514$56,067,0003Warner Bros. / New Line
7Date Night$3,823,515-30%2,481-253$1,541$86,522,6226Fox
8The Back-up Plan$2,387,480-53%2,497-506$956$34,124,7824CBS Films
9Furry Vengeance$2,242,106-50%2,695-307$832$15,089,0703Summit
10Clash of the Titans (2010)$1,231,000-51%1,300-857$947$160,128,0007Warner Bros.
11Death at a Funeral (2010)$1,138,148-51%1,062-644$1,072$40,495,9645Sony / Screen Gems

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Babies$995,660-54%5439$1,834$3,881,2162Focus
2Oceans$752,018-53%973-259$773$17,669,4504Disneynature
3The Last Song$544,414-54%802-501$679$61,240,3887Disney
4Kick-Ass$539,997-64%609-1150$887$46,616,2325Lionsgate
5The Losers$459,000-75%701-1749$655$22,761,0004Warner Bros.
6City Island$442,158-27%2536$1,748$3,608,5609Anchor Bay
7Alice in Wonderland (2010)$440,202-38%403-179$1,092$331,533,91511Disney
8Diary of a Wimpy Kid$386,876-14%468-157$827$61,978,6949Fox
9The Secret in Their Eyes (El Secreto de Sus Ojos)$368,338-4%10399$3,576$2,092,1995Sony Pictures Classics
10Avatar$335,174-21%279-49$1,201$748,468,37322Fox
11The Girl with the Dragon Tattoo (2009)$327,304-33%178-9$1,839$5,764,3319Music Box
12Hot Tub Time Machine$306,000-42%458-344$668$49,185,0008MGM
13Shutter Island$292,3678%310121$943$127,213,67013Paramount
14She's Out of My League$245,602-6%206-55$1,192$31,584,72210Paramount
15The Bounty Hunter$218,252-45%293-169$745$65,037,8169Sony / Columbia
16Tyler Perry's Why Did I Get Married Too?$172,303-61%281-123$613$59,681,3857Lionsgate
17Percy Jackson and the Olympians: The Lightning Thief$123,170-9%209-12$589$88,354,45014Fox
18The Ghost Writer$116,995-51%150-81$780$15,084,11413Summit
19The Tooth Fairy$82,575-30%132-28$626$59,828,42717Fox
20Our Family Wedding$62,775-20%103-16$609$20,092,23910Fox Searchlight
21The Crazies$57,042-15%111-38$514$39,103,37812Overture

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hubble 3D$323,00011%480$6,729$5,743,0009Warner Bros. / IMAX
2Please Give$248,1723%4923$5,065$735,4673Sony Pictures Classics
3Exit Through the Gift Shop$215,33412%4514$4,785$1,269,7865Producers Distribution Agency
4Princess Kaiulani$186,980--33--$5,666$186,9801Roadside Attractions
5Harry Brown$135,732-6%6017$2,262$590,8893Samuel Goldwyn
6Mother and Child$60,76941%2420$2,532$119,6162Sony Pictures Classics
7La Mission$56,000-21%36-5$1,556$707,0006Screen Media
8Greenberg$45,814-45%77-37$595$4,155,3109Focus
9Under the Sea 3D$37,000-18%184$2,056$21,979,00066Warner Bros. / IMAX
10Metropolis (1927) (2010 re-issue)$30,79754%42$7,699$65,4662Kino International
11The Joneses$26,543-51%56-12$474$1,400,4865Roadside Attractions
12The Human Centipede (First Sequence)$26,100-30%181$1,450$88,4663IFC
13Letters to God$26,000-56%75-37$347$2,794,0006Vivendi
14Cop Out$24,000-44%53-38$453$44,867,00012Warner Bros.
15The Secret of Kells$23,87942%264$918$460,92611GKIDS
16Mid-August Lunch (Pranzo di Ferragosto)$22,863-45%20-2$1,143$389,1819Zeitgeist
17The Runaways$20,232-41%49-16$413$3,528,4549Apparition
18Crazy Heart$18,882-49%50-25$378$39,436,62322Fox Searchlight
19Chloe$18,774-60%29-24$647$2,965,2898Sony Pictures Classics
20Broken Embraces$18,560-22%20-12$928$4,991,84726Sony Classics
21Casino Jack and the United States of Money$18,317-35%112$1,665$58,3562Magnolia
22Brooklyn's Finest$15,572-50%64-49$243$27,154,42611Overture
23A Prophet (Un proph├Ęte)$15,437-17%3322$468$2,029,66112Sony Classics
24The Good, the Bad, the Weird$14,962-3%155$997$71,0836IFC
25The Square (2010)$14,923-40%14-3$1,066$242,4526Apparition
26Vincere$9,225-52%17-10$543$551,6289IFC
27Ajami$8,67812%133$668$580,45335Kino International
28Daddy Longlegs$8,323--1--$8,323$8,3231Sundance Selects
29The Last Station$8,196-46%18-16$455$6,585,85318Sony Pictures Classics
30Best Worst Movie$8,171--1--$8,171$18,6044Area23a
31The Art of the Steal (2010)$8,010-33%17--$471$529,08312IFC Films
32OSS 117: Lost in Rio$7,984-20%41$1,996$23,46157Music Box
33Deadfall Trail$7,430--3--$2,477$7,4301Nocturnal Features
34No One Knows About Persian Cats$7,03950%6-1$1,173$54,7875IFC
35North Face (Nordwand)$6,974-42%11-13$634$697,20916Music Box Films
36Looking for Eric$6,743--2--$3,372$6,7431IFC
37Beetle Queen Conquers Tokyo$6,400--1--$6,400$10,0001Argot Pictures
38Here and There (Tamo i Ovde)$6,352--1--$6,352$6,3521Cinema Purgatorio
39Sea Monsters: A Prehistoric Adventure$6,2454%60$1,041$23,159,682137National Geographic
40The Little Traitor$5,481-28%3-1$1,827$308,14923Westchester Films
41The Eclipse$5,229-18%71$747$110,2008Magnolia
42When You're Strange$5,032195%3-2$1,677$219,0316Abramorama
43Everyone Else$4,926212%43$1,232$48,34748Cinema Guild
44Madeo (Mother)$4,443-59%13-7$342$506,23951Magnolia
45Alvin and the Chipmunks: The Squeakquel$3,900-30%15-11$260$219,613,00021Fox
46The Living Wake$3,821--1--$3,821$3,8211Mangusta Productions
47Sweetgrass$3,586-20%4-2$897$148,92434Cinema Guild
48The Yellow Handkerchief$3,229-55%102$323$317,04012Samuel Goldwyn Films
49The Girl on the Train (2010)$3,026-27%50$605$195,28117Strand Releasing
50Killing Kasztner$2,85919%20$1,430$112,31330Sky Island Films
51The Good Heart$2,6914%62$449$16,3253Magnolia
52Happiness Runs$2,6870%21$1,344$6,0512Strand
53Multiple Sarcasms$2,603-84%6-9$434$25,7782New Films International
54The Oath$2,485-57%10$2,485$11,9192Zeitgeist
55The Blind Side$2,400-76%11-14$218$255,950,00026Warner Bros.
56Terribly Happy$2,200-34%3-2$733$160,38215Oscilloscope
57The Imaginarium of Doctor Parnassus$1,588-47%6-1$265$7,686,81821Sony Pictures Classics
58Breaking Upwards$1,492-50%1--$1,492$76,3827IFC
59In/Significant Others$1,408--1--$1,408$1,4081Fourth Ward Productions
60The White Ribbon$1,389-43%3-4$463$2,219,13920Sony Classics
61U2 3D$1,294--1--$1,294$10,322,763121National Geographic
62Bluebeard (Barbe Bleue)$671-49%2-1$336$32,36332Strand
63A Town Called Panic$548-84%2-1$274$156,43322Zeitgeist Films
6435 Shots of Rum$543--1--$543$176,38435Cinema Guild
65October Country$254-84%1412$18$21,32214International Film Circuit
66The Warlords$196-94%1-5$196$128,9787Magnet Magnolia
67In My Sleep$114--1--$114$24,9304Morning Star