'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 4 - Sun, Jun. 6

Wide (1000+)

1Shrek Forever After$25,486,465-41%4,38619$5,811$183,229,4533Paramount / DreamWorks
2Get Him to the Greek$17,571,000--2,697--$6,515$17,571,0001Universal
4Prince of Persia: The Sands of Time$14,019,131-53%3,6460$3,845$59,621,7212Disney
5Sex and the City 2$12,344,000-60%3,4450$3,583$73,128,0002Warner Bros. / New Line
7Iron Man 2$7,918,708-52%3,007-797$2,633$291,429,8705Paramount
8Splice$7,385,000--2,450--$3,014$7,385,0001Warner Bros
9Robin Hood$5,366,000-48%2,599-774$2,065$94,496,0004Universal
10Letters to Juliet$3,036,367-48%1,962-863$1,548$43,337,8364Summit

Limited (100 — 999)

1Raajneeti$850,000--111--$7,658$850,0001UTV Communications
2Date Night$775,810-57%658-468$1,179$95,334,4529Fox
3Just Wright$767,818-64%518-677$1,482$20,193,7784Fox Searchlight
4How to Train Your Dragon$488,283-58%343-482$1,424$213,883,14311Paramount / DreamWorks
5The Secret in Their Eyes (El Secreto de Sus Ojos)$397,705-13%1605$2,486$3,992,3198Sony Pictures Classics
6The Girl with the Dragon Tattoo (2009)$313,774-17%152-12$2,064$7,382,56112Music Box
7City Island$308,840-25%177-24$1,745$5,272,44412Anchor Bay
8Alice in Wonderland (2010)$300,515-49%277-64$1,085$333,627,87814Disney
10A Nightmare on Elm Street (2010)$212,000-77%294-597$721$62,412,0006Warner Bros. / New Line
11Diary of a Wimpy Kid$208,515-17%244-39$855$63,067,07912Fox
12The Bounty Hunter$201,928-27%249-38$811$65,958,84612Sony / Columbia
13The Losers$131,00027%206123$636$23,398,0007Warner Bros.
14Clash of the Titans (2010)$122,000-45%134-91$910$161,562,00010Warner Bros.
15Hot Tub Time Machine$121,000-46%203-161$596$50,214,00011MGM
16The Last Song$99,096-53%119-95$833$62,139,15210Disney
17MacGruber$99,000-94%177-2369$559$8,461,0003Universal / Rogue
18The Back-up Plan$95,610-67%153-238$625$36,793,6587CBS Films
19The Ghost Writer$90,28424%14789$614$15,441,07616Summit
20Furry Vengeance$81,989-54%125-122$656$16,612,7926Summit
21Shutter Island$77,735-54%152-49$511$127,968,40516Paramount
22Death at a Funeral (2010)$75,708-65%102-145$742$42,092,5148Sony / Screen Gems
24Tyler Perry's Why Did I Get Married Too?$49,076-56%105-72$467$60,072,59610Lionsgate

Platform (1 — 99)

1Please Give$264,56732%8737$3,041$1,707,1506Sony Pictures Classics
2Hubble 3D$229,000-30%47-1$4,872$7,561,00012Warner Bros. / IMAX
3Solitary Man$174,453107%2216$7,930$439,8893Anchor Bay
4Micmacs$142,622234%3531$4,075$210,8622Sony Classics
5Exit Through the Gift Shop$135,575-23%43-3$3,153$2,155,1538Producers Distribution Agency
6Mother and Child$123,804124%5118$2,428$477,3615Sony Pictures Classics
7Harry Brown$88,258-33%50-4$1,765$1,195,9076Samuel Goldwyn
10Kites$47,722-82%58-118$823$1,602,4663Reliance Big Cinema
11Princess Kaiulani$43,717-51%25-13$1,749$708,2324Roadside Attractions
13Percy Jackson and the Olympians: The Lightning Thief$41,019-33%81-27$506$88,665,12017Fox
14Metropolis (1927) (2010 re-issue)$35,024--6--$5,837$177,3495Kino International
15Under the Sea 3D$33,000-30%17-1$1,941$22,301,00069Warner Bros. / IMAX
16Holy Rollers$30,075-46%16-4$1,880$177,20119First Independent Pictures
17The Father of My Children$27,574-12%61$4,596$94,4313IFC Films
19Mademoiselle Chambon$26,33757%42$6,584$59,8762Lorber
20The City of Your Final Destination$22,000-4%151$1,467$321,0008Screen Media Films
21Breathless (2010 re-issue)$22,000-32%3-1$7,333$77,0002Rialto
22The Secret of Kells$20,968-18%24-1$874$570,48714GKIDS
23The Tooth Fairy$17,070-44%46-30$371$59,995,00520Fox
24The Human Centipede (First Sequence)$16,11536%173$948$157,6256IFC
25Mid-August Lunch (Pranzo di Ferragosto)$14,710-31%8-4$1,839$477,07012Zeitgeist
26Rosencrantz and Guildenstern Are Undead$14,000--2--$7,000$14,0001Indican Pictures
27The Square (2010)$13,130-22%172$772$306,9789Apparition
28Our Family Wedding$11,000-54%18-34$611$20,236,00013Fox Searchlight
29John Rabe$9,314117%40$2,329$23,8213Strand
30Madeo (Mother)$7,840-25%11-1$713$537,72954Magnolia
31BoyBand$7,600--1--$7,600$7,6001Artigo Ajemian Films
32Survival of the Dead$7,387-83%13-7$568$77,7292Magnolia / Magnet
33The Good, the Bad, the Weird$7,189-24%9-4$799$111,7889IFC
35Casino Jack and the United States of Money$6,668-68%14-7$476$151,0505Magnolia
36Cropsey$6,305--1--$6,305$6,3051Cinema Purgatorio
37Sea Monsters: A Prehistoric Adventure$5,943-17%5-1$1,189$23,209,063140National Geographic
38Ajami$5,900--10--$590$594,08538Kino International
39Sweetgrass$5,830103%41$1,458$172,13237Cinema Guild
40The Little Traitor$5,299-37%40$1,325$333,57426Westchester Films
41Double Take (2010)$4,650--1--$4,650$6,6481Kino International
42The Last Station$4,5301248%41$1,133$6,612,06821Sony Pictures Classics
43The Cremaster Cycle (2010 re-issue)$4,371-63%10$4,371$62,1929International Film Circuit
44Best Worst Movie$4,350-16%20$2,175$47,0257Area23a
45No One Knows About Persian Cats$3,96329%6-1$661$74,6838IFC
46Chloe$3,684-53%10-8$368$3,025,36711Sony Pictures Classics
47Everyone Else$3,112--3--$1,037$58,65151Cinema Guild
48A Prophet (Un proph├Ęte)$3,009-60%4-10$752$2,070,92615Sony Classics
49The Eclipse$2,876-32%72$411$123,58211Magnolia
50Deadfall Trail$2,480-61%50$496$35,8554Nocturnal Features
51U2 3D$2,325496%10$2,325$10,331,984124National Geographic
52When You're Strange$2,166--2--$1,083$234,1799Abramorama
53Looking for Eric$2,091-70%7-1$299$38,1414IFC
54180┬░ South$2,007-64%40$502$29,0843Magnolia
55October Country$1,986267%43$497$24,85417International Film Circuit
56Letters to God$1,903-49%9-5$211$2,842,8909Vivendi
57The Joneses$1,766-44%7-1$252$1,438,5938Roadside Attractions
58Two in the Wave$1,680--1--$1,680$24,3123Lorber Films
59After the Cup: Sons of Sakhin United$1,387-8%20$694$7,1443Variance Films
60Terribly Happy$1,154-28%2-1$577$170,05918Oscilloscope
61OSS 117: Lost in Rio$1,148-71%1-2$1,148$52,16960Music Box
62Spring Fever$854--1--$854$8541Strand
6335 Shots of Rum$801--1--$801$177,51138Cinema Guild
64The Living Wake$495--1--$495$10,8294Mangusta Productions
65Dream Boy$220--1--$220$6,04111Regent
66Just Say Love$93--1--$93$3,89811Regent
67Manuela and Manuel$83--1--$83$1,55711Regent