Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 25 - Sun, Jun. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Toy Story 3$59,337,669-46%4,0280$14,731$226,889,3512Disney
2Grown Ups$40,506,562--3,534--$11,462$40,506,5621Sony / Columbia
3Knight and Day$20,139,985--3,098--$6,501$27,428,5131Fox
4The Karate Kid (2010)$15,547,421-48%3,74077$4,157$135,788,7213Sony / Columbia
5The A-Team$6,204,454-57%3,242-302$1,914$63,047,4323Fox
6Get Him to the Greek$3,140,780-49%2,189-403$1,435$54,616,4954Universal
7Shrek Forever After$3,101,365-45%2,340-867$1,325$229,539,0896Paramount / DreamWorks
8Prince of Persia: The Sands of Time$2,845,684-49%1,851-754$1,537$86,221,8795Disney
9Killers$1,938,681-62%2,271-348$854$43,938,7544Lionsgate
10Jonah Hex$1,627,442-70%2,8250$576$9,171,0832Warner Bros.
11Iron Man 2$1,436,378-50%1,169-443$1,229$306,943,6478Paramount
12Marmaduke$977,386-60%1,110-1385$881$30,008,9414Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Sex and the City 2$1,219,345-49%901-779$1,353$93,072,6155Warner Bros. / New Line
2Robin Hood$648,925-54%669-377$970$103,301,7707Universal
3How to Train Your Dragon$477,499186%333120$1,434$215,422,52814Paramount / DreamWorks
4Solitary Man$476,43112%17770$2,692$2,070,9156Anchor Bay
5Letters to Juliet$406,548-49%509-297$799$49,537,4297Summit
6Please Give$276,398-42%219-53$1,262$3,134,6889Sony Pictures Classics
7Date Night$241,385-33%286-59$844$97,320,41912Fox
8Splice$240,365-74%340-604$707$16,229,1064Warner Bros
9The Girl with the Dragon Tattoo (2009)$222,990-14%134-12$1,664$8,680,92215Music Box
10The Secret in Their Eyes (El Secreto de Sus Ojos)$217,193-23%143-23$1,519$5,301,16811Sony Pictures Classics
11Clash of the Titans (2010)$164,383-34%226-41$727$162,697,60813Warner Bros.
12Death at a Funeral (2010)$141,926-5%156-5$910$42,594,45311Sony / Screen Gems
13City Island$131,342-28%105-28$1,251$6,156,28715Anchor Bay
14The Back-up Plan$124,57934%147-19$847$37,243,20210CBS Films
15Furry Vengeance$123,35210%157-78$786$17,286,2759Summit
16The Bounty Hunter$99,460-53%104-70$956$66,944,67815Sony / Columbia
17Mother and Child$94,75173%11966$796$790,4328Sony Pictures Classics
18Raavan$89,972-81%115-4$782$663,2862Reliance Big Pictures
19The Last Song$85,334-38%123-76$694$62,787,21913Disney
20A Nightmare on Elm Street (2010)$80,064-33%172-56$465$62,902,1679Warner Bros. / New Line
21Oceans$77,336157%12768$609$19,249,65010Disneynature
22Just Wright$74,184-56%111-47$668$21,219,0927Fox Searchlight
23Diary of a Wimpy Kid$61,842-18%105-41$589$63,694,61815Fox
24Kick-Ass$34,926-54%102-55$342$48,043,50511Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Winter's Bone$437,35524%7031$6,248$1,064,3083Roadside Attractions
2Joan Rivers: A Piece of Work$362,55360%8658$4,216$954,2323IFC
3Cyrus$301,22766%1713$17,719$566,2592Fox Searchlight
4I Am Love$248,120104%2719$9,190$439,4512Magnolia
5Hubble 3D$231,858-13%500$4,637$9,161,46415Warner Bros. / IMAX
6Micmacs$79,381-20%521$1,527$715,1405Sony Classics
7Coco Chanel & Igor Stravinsky$78,28117%208$3,914$356,8863Sony Pictures Classics
8Exit Through the Gift Shop$74,791-11%36-5$2,078$2,658,82911Producers Distribution Agency
9Harry Brown$65,150-25%56-8$1,163$1,604,8999Samuel Goldwyn
10Ondine$63,6068%3916$1,631$256,17117Magnolia
11Babies$45,041-51%64-33$704$7,198,2848Focus
12Avatar$44,572-1%15-2$2,971$749,535,57428Fox
13Wild Grass (Les Herbes Folles)$39,162--5--$7,832$39,1621Sony Pictures Classics
14Restrepo$35,581--2--$17,791$35,5811National Geographic
15Under the Sea 3D$33,931-3%13-2$2,610$22,587,88772Warner Bros. / IMAX
16Alice in Wonderland (2010)$27,399-67%65-75$422$334,162,18217Disney
17Magnificent Desolation$25,0905%1-4$25,090$33,192,421249IMAX
18South of the Border$21,545--1--$21,545$21,5451Cinema Libre
19The City of Your Final Destination$20,15134%150$1,343$409,90211Screen Media Films
20Mademoiselle Chambon$19,48642%92$2,165$144,6905Lorber
21The Killer Inside Me$19,24874%43$4,812$37,5102IFC Films
22The Square (2010)$17,804-4%8-4$2,226$379,69712Apparition
23Stonewall Uprising$16,2383%62$2,706$50,3012First Run Features
24Let It Rain$15,660-4%53$3,132$41,0562IFC
25Mid-August Lunch (Pranzo di Ferragosto)$14,785-37%13-2$1,137$572,79715Zeitgeist
268: The Mormon Proposition$14,093-67%12-4$1,174$77,6722Red Flag Releasing
27Holy Rollers$12,956-19%130$997$262,62822First Independent Pictures
28Agora$12,565-39%3-2$4,188$194,3085Newmarket
29The Secret of Kells$10,438-6%150$696$637,99517GKIDS
30The Lottery$10,064174%30$3,355$34,8853Variance Films
31La Mission$9,066-61%11-6$824$997,22512Screen Media
32Kings of the Evening$8,936-44%4-1$2,234$72,57920Indican Pictures
33Percy Jackson and the Olympians: The Lightning Thief$8,883-26%19-7$468$88,761,72020Fox
34Breathless (2010 re-issue)$7,935-43%3-1$2,645$158,0295Rialto
35Dogtooth (Kynodontas)$6,686--2--$3,343$6,6861Kino International
36Princess Kaiulani$6,253-65%8-8$782$826,6247Roadside Attractions
37Only the Brave (2010)$6,232-28%2-1$3,116$132,4595Indican Pictures
38Ajami$5,179122%52$1,036$608,33041Kino International
39OSS 117: Lost in Rio$4,595-9%3-1$1,532$76,62163Music Box
40The Little Traitor$4,4444%10$4,444$354,99629Westchester Films
41Sea Monsters: A Prehistoric Adventure$4,395-2%30$1,465$23,233,180143National Geographic
42Survival of the Dead$3,98842%102$399$93,6365Magnolia / Magnet
43The Joneses$3,799-63%3-4$1,266$1,465,19111Roadside Attractions
44The Father of My Children$3,723-3%3-1$1,241$144,0226IFC Films
45A Prophet (Un proph├Ęte)$3,202139%20$1,601$2,084,63718Sony Classics
46John Rabe$2,998-33%3-1$999$43,3516Strand
47Looking for Eric$2,935-27%9-1$326$55,8047IFC
48Metropolis (1927) (2010 re-issue)$2,899-77%1-5$2,899$258,2108Kino International
49The Good, the Bad, the Weird$2,857-30%82$357$128,48612IFC
50Best Worst Movie$2,6103%10$2,610$58,57010Area23a
51The Cremaster Cycle (2010 re-issue)$2,335--1--$2,335$79,77812International Film Circuit
52The Human Centipede (First Sequence)$2,307-40%7-3$330$181,4679IFC
53The Oath$2,154-31%20$1,077$32,4358Zeitgeist
54Casino Jack and the United States of Money$1,888-49%4-3$472$172,7398Magnolia
55Cropsey$1,680-7%20$840$25,1244Cinema Purgatorio
56Chloe$1,631-89%3-24$544$3,070,99214Sony Pictures Classics
57Here and There (Tamo i Ovde)$1,414--1--$1,414$21,8957Cinema Purgatorio
58Racing Dreams$1,190-49%31$397$44,7236Hanover House
59Rosencrantz and Guildenstern Are Undead$1,132-62%10$1,132$34,8374Indican Pictures
60Space Station 3D$934-45%10$934$81,958,961428IMAX
61Everyone Else$535-50%1-1$535$69,00454Cinema Guild
62Letters to God$461--2--$231$2,848,58712Vivendi
63Whiz Kids$300--1--$300$5,0164Shadow Distribution
64Dream Boy$173--1--$173$6,31914Regent