Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 16 - Sun, Jul. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inception$62,785,337--3,792--$16,557$62,785,3371Warner Bros.
2Despicable Me$32,803,660-42%3,50125$9,370$118,434,5552Universal
3The Sorcerer's Apprentice$17,619,622--3,504--$5,028$24,708,0591Disney
4The Twilight Saga: Eclipse$13,420,480-58%4,001-467$3,354$264,791,8973Summit
5Toy Story 3$11,998,276-43%3,177-576$3,777$362,965,3785Disney
6Grown Ups$9,911,016-37%3,074-389$3,224$129,165,3574Sony / Columbia
7The Last Airbender$7,755,153-53%2,805-398$2,765$115,138,6073Paramount
8Predators$7,016,502-72%2,6690$2,629$40,300,5432Fox
9Knight and Day$3,608,021-53%1,925-703$1,874$69,117,4004Fox
10The Karate Kid (2010)$2,288,707-57%1,532-926$1,494$169,290,6756Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cyrus$1,093,313-15%446246$2,451$5,084,1865Fox Searchlight
2The Girl Who Played With Fire$679,533-25%13931$4,889$2,018,2912Music Box
3Iron Man 2$561,74043%36229$1,552$310,018,59011Paramount
4The A-Team$461,023-74%428-808$1,077$75,207,2066Fox
5I Am Love$415,112-17%14029$2,965$2,662,0515Magnolia
6Winter's Bone$347,380-24%12115$2,871$3,064,0526Roadside Attractions
7Standing Ovation$343,125--625--$549$343,1251Rocky Mountain
8Shrek Forever After$280,374-44%240-221$1,168$234,393,5839Paramount / DreamWorks
9Marmaduke$273,980-23%274-109$1,000$32,090,4057Fox
10Letters to Juliet$240,193-29%27231$883$52,129,85810Summit
11How to Train Your Dragon$237,392-25%228-26$1,041$217,387,99717Paramount / DreamWorks
12Solitary Man$181,861-57%146-26$1,246$3,850,7969Anchor Bay
13Get Him to the Greek$174,015-76%287-155$606$60,009,7707Universal
14Robin Hood$174,015-40%226-74$770$104,839,03010Universal
15Joan Rivers: A Piece of Work$170,670-33%112-3$1,524$2,305,9076IFC
16Prince of Persia: The Sands of Time$139,396-60%141-134$989$89,317,8528Disney
17Date Night$133,391-29%166-39$804$98,258,66415Fox
18Killers$120,635-55%166-103$727$46,090,7807Lionsgate
19Splice$65,749-50%117-87$562$16,920,1927Warner Bros

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Kids Are All Right$1,064,359116%3831$28,009$1,813,8662Focus
2Hubble 3D$284,26111%530$5,363$10,855,30818Warner Bros. / IMAX
3Coco Chanel & Igor Stravinsky$113,507-2%558$2,064$942,9636Sony Pictures Classics
4Sex and the City 2$100,469-52%97-59$1,036$94,936,6568Warner Bros. / New Line
5Restrepo$96,5113%316$3,113$412,7464National Geographic
6Jonah Hex$92,983130%46-19$2,021$10,192,0145Warner Bros.
7Grease Sing-a-Long$87,83645%219$4,183$225,7632Paramount
8The Girl with the Dragon Tattoo (2009)$84,294-44%70-21$1,204$9,512,44218Music Box
9The Secret in Their Eyes (El Secreto de Sus Ojos)$79,827-39%81-29$986$6,023,87714Sony Pictures Classics
10Under the Sea 3D$72,92029%130$5,609$22,969,60675Warner Bros. / IMAX
11Please Give$50,642-60%64-36$791$3,800,86312Sony Pictures Classics
12Exit Through the Gift Shop$38,367-17%254$1,535$2,958,98214Producers Distribution Agency
13City Island$36,730-56%49-16$750$6,573,59218Anchor Bay
14Wild Grass (Les Herbes Folles)$35,440-13%236$1,541$230,4894Sony Pictures Classics
15Clash of the Titans (2010)$34,992-58%67-63$522$163,192,11416Warner Bros.
16Micmacs$34,849-38%505$697$1,013,6858Sony Classics
17I Hate Luv Storys$32,463-74%35-44$928$826,5613UTV
18Just Wright$30,414-43%56-24$543$21,476,68610Fox Searchlight
19Ondine$17,708-48%25-7$708$457,15520Magnolia
20Winnebago Man$17,7068%53$3,541$39,9512Kino International
21Mother and Child$17,106-56%27-17$634$1,036,65611Sony Pictures Classics
22South of the Border$15,749-33%70$2,250$138,9924Cinema Libre
23Avatar$15,615-58%4-5$3,904$749,701,42031Fox
24Kisses$15,485--2--$7,743$15,4851Oscilloscope
25Diary of a Wimpy Kid$15,059-53%28-23$538$63,916,63218Fox
26The Back-up Plan$12,288-66%25-36$492$37,481,24213CBS Films
27Harry Brown$12,214-57%24-9$509$1,783,70212Samuel Goldwyn
28The Killer Inside Me$11,894-14%9-5$1,322$168,2045IFC Films
29God of Vampires$8,960-33%80$1,120$46,6253Nocturnal Features
30Valhalla Rising$7,905--1--$7,905$7,9051IFC
31To the Sea$7,668--1--$7,668$9,6401Film Movement
32Breathless (2010 re-issue)$7,192-64%3-1$2,397$213,8848Rialto
33Stonewall Uprising$7,092-50%6-4$1,182$100,6985First Run Features
34Let It Rain$6,785--2--$3,393$79,7735IFC
35Metropolis (1927) (2010 re-issue)$6,463-26%3-1$2,154$301,17211Kino International
36Rosencrantz and Guildenstern Are Undead$5,508--3--$1,836$45,6317Indican Pictures
37Love Ranch$5,378-70%7-1$768$124,2223E1 Entertainment
38[REC] 2$4,815-41%72$688$16,8612Magnolia
39Agora$4,48414%10$4,484$219,6798Newmarket
40Henri-Georges Clouzot's Inferno$3,981--1--$3,981$3,9811Flicker Alley
41The City of Your Final Destination$3,162-63%6-4$527$463,80214Screen Media Films
42Everyone Else$3,093450%21$1,547$78,61957Cinema Guild
43Mid-August Lunch (Pranzo di Ferragosto)$2,875-75%3-6$958$617,62118Zeitgeist
44Sea Monsters: A Prehistoric Adventure$2,734-6%30$911$23,252,663146National Geographic
45Udaan$2,715--2--$1,358$2,7151UTV Communications
46The Square (2010)$2,695-13%4-1$674$404,89815Apparition
47Holy Rollers$2,686-57%3-2$895$299,78425First Independent Pictures
48La Mission$2,617-88%3-22$872$1,048,03115Screen Media
49Dogtooth (Kynodontas)$2,528-57%1-1$2,528$36,1014Kino International
50Princess Kaiulani$2,492-55%3-3$831$855,35510Roadside Attractions
51Around a Small Mountain$2,280-57%21$1,140$11,4982Cinema Guild
52Mademoiselle Chambon$2,274-56%2-2$1,137$184,4898Lorber
53The Secret of Kells$2,185-33%6-4$364$686,46020GKIDS
54Best Worst Movie$2,118-68%10$2,118$77,58513Area23a
55The Little Traitor$1,963-14%10$1,963$369,04532Westchester Films
56Sweetgrass$1,823181%1-1$1,823$199,85043Cinema Guild
57Cropsey$1,233-62%41$308$35,4567Cinema Purgatorio
58U2 3D$1,056--1--$1,056$10,336,350130National Geographic
59Le combat dans l'ile (2009 re-issue)$981--1--$981$47,46258The Film Desk
60The Nature of Existence$972-55%2-1$486$17,1765Walking Shadows
61The Living Wake$930--1--$930$12,05510Mangusta Productions
62Small Change (2009 re-issue)$664--1--$664$30,27634The Film Desk
638: The Mormon Proposition$632--1--$632$99,8515Red Flag Releasing
64Great Directors$533-78%20$267$12,5093Paladin
65OSS 117: Lost in Rio$486-62%20$243$87,06866Music Box
66John Rabe$481-85%1-2$481$52,4149Strand
67Videocracy$478--1--$478$23,02723Lorber Films
68A Town Called Panic$4296%10$429$165,34931Zeitgeist Films
69Behind the Burly Q$362-69%1-1$362$18,65913First Run Features
70Spring Fever$223--1--$223$1,8477Strand