Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 6 - Sun, Aug. 8

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Other Guys$35,543,162--3,651--$9,735$35,543,1621Sony / Columbia
2Inception$18,505,470-33%3,418-127$5,414$227,637,5694Warner Bros.
3Step Up 3D$15,812,311--2,435--$6,494$15,812,3111Disney
4Salt$10,908,204-44%3,317-295$3,289$91,788,3453Sony / Columbia
5Dinner for Schmucks$10,375,397-56%3,00493$3,454$46,620,9492Paramount / DreamWorks
6Despicable Me$9,283,360-40%3,413-189$2,720$209,287,3455Universal
7Cats & Dogs: The Revenge of Kitty Galore$6,902,116-44%3,7050$1,863$26,428,2662Warner Bros.
8Charlie St. Cloud$4,700,490-62%2,7257$1,725$23,496,6202Universal
9Toy Story 3$3,119,088-39%1,714-391$1,820$396,387,3428Disney
10Grown Ups$2,407,379-47%1,769-500$1,361$155,670,6037Sony / Columbia
11The Sorcerer's Apprentice$2,361,228-47%1,766-758$1,337$57,062,8454Disney
12The Twilight Saga: Eclipse$2,290,262-43%1,704-630$1,344$293,101,8706Summit
13Ramona and Beezus$1,617,123-56%1,478-1241$1,094$21,068,7833Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Kids Are All Right$2,597,177-26%994147$2,613$14,040,1825Focus
2The Last Airbender$704,653-61%639-599$1,103$128,971,0206Paramount
3The Karate Kid (2010)$612,6923%442-19$1,386$173,883,7029Sony / Columbia
4The Girl Who Played With Fire$471,459-13%1784$2,649$4,562,8225Music Box
5Predators$443,645-59%454-419$977$50,497,6435Fox
6Shrek Forever After$434,225-24%308-22$1,410$236,554,02512Paramount / DreamWorks
7Middle Men$325,641--252--$1,292$325,6411Paramount
8Knight and Day$310,745-56%336-495$925$74,855,0467Fox
9Winter's Bone$296,753-4%1412$2,105$4,479,0039Roadside Attractions
10I Am Love$198,874-4%113-12$1,760$3,935,0158Magnolia
11Iron Man 2$193,515-36%224-62$864$311,806,18114Paramount
12The A-Team$190,099-28%241-41$789$76,524,1689Fox
13Twelve$110,238--231--$477$110,2381Hannover House
14Killers$110,164-28%172-47$640$46,859,80310Lionsgate
15Marmaduke$108,398-32%170-60$638$33,153,65210Fox
16Cyrus$100,172-55%132-84$759$7,138,8978Fox Searchlight
17Sex and the City 2$78,013177%200158$390$95,239,39711Warner Bros. / New Line
18Get Him to the Greek$71,515-48%110-45$650$60,923,32510Universal
19Letters to Juliet$60,959-47%103-70$592$52,897,30313Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hubble 3D$285,437-2%530$5,386$12,802,28521Warner Bros. / IMAX
2Flipped$224,233--45--$4,983$224,2331Warner Bros.
3Get Low$219,124148%2622$8,428$350,3362Sony Pictures Classics
4Restrepo$108,87845%4913$2,222$811,7067National Geographic
5Coco Chanel & Igor Stravinsky$71,520-24%9-65$7,947$1,374,8699Sony Pictures Classics
6The Wildest Dream: Conquest of Everest$67,848--12--$5,654$67,8481National Geographic
7Cairo Time$66,245--5--$13,249$66,2451IFC
8The Concert$66,177204%1917$3,483$102,4933Weinstein Company
9Under the Sea 3D$63,851-17%130$4,912$23,487,05878Warner Bros. / IMAX
10Joan Rivers: A Piece of Work$52,296-32%73-10$716$2,770,3309IFC
11Prince of Persia: The Sands of Time$49,680-41%68-22$731$89,836,59411Disney
12Solitary Man$47,201-17%45-18$1,049$4,211,85612Anchor Bay
13The Extra Man$46,285145%108$4,629$77,4412Magnolia
14Agora$44,035-29%13-4$3,387$432,67911Newmarket
15The Girl with the Dragon Tattoo (2009)$43,106-24%43-14$1,002$9,812,29121Music Box
1671: Into the Fire$40,640-47%14-6$2,903$156,9882JS Media
17The Disappearance of Alice Creed$40,258--10--$4,026$40,2581Anchor Bay
18Life During Wartime$36,89420%1812$2,050$129,4213IFC
19The Secret in Their Eyes (El Secreto de Sus Ojos)$31,316-22%28-13$1,118$6,261,68117Sony Pictures Classics
20Date Night$29,879-50%46-30$650$98,608,43018Fox
21Countdown to Zero$26,078-77%281$931$221,7813Magnolia
22Please Give$21,845-4%30-5$728$3,923,51915Sony Pictures Classics
23Exit Through the Gift Shop$20,8646%12-2$1,739$3,114,88417Producers Distribution Agency
24Micmacs$20,69811%312$668$1,126,82711Sony Classics
25Lebanon$17,145--2--$8,573$17,14543Sony Pictures Classics
26Jonah Hex$16,074-56%25-58$643$10,539,4148Warner Bros.
27Wild Grass (Les Herbes Folles)$13,8546%8-6$1,732$312,5507Sony Pictures Classics
28Winnebago Man$13,38120%101$1,338$90,5475Kino International
29Diary of a Wimpy Kid$13,065266%4032$327$63,980,77921Fox
30Jean-Michel Basquiat: The Radiant Child$12,557-27%32$4,186$89,7053Arthouse Films
31Kisses$11,16735%113$1,015$62,9714Oscilloscope
32Avatar$10,511-19%1-1$10,511$749,766,13934Fox
33Mademoiselle Chambon$10,153-49%71$1,450$261,68911Lorber
34Grease Sing-a-Long$8,630-77%21-12$411$305,2605Paramount
35The Killer Inside Me$7,849-9%111$714$207,4878IFC Films
36Mid-August Lunch (Pranzo di Ferragosto)$7,474218%53$1,495$640,65021Zeitgeist
37Harry Brown$7,260--10--$726$1,818,68115Samuel Goldwyn
38Metropolis (1927) (2010 re-issue)$6,992460%54$1,398$319,72914Kino International
39Ondine$6,884-8%12-1$574$508,61123Magnolia
40The Sicilian Girl$5,922--1--$5,922$9,0541Music Box
41Khatta Meetha$5,423-94%830$65$541,9043Eros
42Mother and Child$5,4015%8-2$675$1,078,15514Sony Pictures Classics
43Orlando (2010 re-issue)$5,059-32%2-1$2,530$38,3723Sony Pictures Classics
44Let It Rain$5,02319%60$837$106,0938IFC
45City Island$4,965-32%7-8$709$6,655,82921Anchor Bay
46Patrik, Age 1.5$4,724--2--$2,362$4,7241Here Films
47The Cremaster Cycle (2010 re-issue)$4,633127%21$2,317$94,94018International Film Circuit
48The Nature of Existence$4,250-2%31$1,417$34,0278Walking Shadows
49Enemies of the People$3,43551%21$1,718$7,7942International Film Circuit
50Stonewall Uprising$3,23193%31$1,077$114,8568First Run Features
51The City of Your Final Destination$3,132-60%4-9$783$488,93517Screen Media Films
52Spring Fever$2,689--2--$1,345$4,69410Strand
53Sea Monsters: A Prehistoric Adventure$2,575-14%30$858$23,272,754149National Geographic
54Lbs.$2,565--1--$2,565$29,86620Truly Indie
55Brotherhood (2009)$2,431--1--$2,431$2,4311Olive Films
56To the Sea$2,399-50%31$800$27,7634Film Movement
57Kings of the Evening$1,976-26%1-2$1,976$96,06826Indican Pictures
58[REC] 2$1,922-34%2-3$961$27,0245Magnolia
59U2 3D$1,879-47%1-1$1,879$10,353,690133National Geographic
60Spoken Word$1,853-57%1-3$1,853$10,4603Variance
61Rosencrantz and Guildenstern Are Undead$1,302-55%1-1$1,302$64,78210Indican Pictures
62Cropsey$1,261--3--$420$42,39310Cinema Purgatorio
63The Oxford Murders$1,191--1--$1,191$1,1911Magnolia
64Princess Kaiulani$1,18882%1-1$1,188$861,54713Roadside Attractions
65Here and There (Tamo i Ovde)$1,019--2--$510$24,46013Cinema Purgatorio
66Ajami$1,018--1--$1,018$616,99247Kino International
67La Mission$624-80%2-4$312$1,062,94118Screen Media
68Behind the Burly Q$507--1--$507$20,10816First Run Features