Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 13 - Sun, Aug. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Expendables$34,825,135--3,270--$10,650$34,825,1351Lionsgate
2Eat Pray Love$23,104,523--3,082--$7,497$23,104,5231Sony / Columbia
3The Other Guys$17,408,501-51%3,6510$4,768$69,951,8222Sony / Columbia
4Inception$11,285,051-39%3,120-298$3,617$248,469,4825Warner Bros.
5Scott Pilgrim vs. the World$10,609,795--2,818--$3,765$10,609,7951Universal
6Despicable Me$6,971,355-25%2,923-490$2,385$222,197,3906Universal
7Step Up 3D$6,905,201-56%2,4394$2,831$29,844,4222Disney
8Dinner for Schmucks$6,285,179-39%3,04642$2,063$58,785,5473Paramount / DreamWorks
9Salt$6,219,502-43%2,834-483$2,195$103,438,2734Sony / Columbia
10Cats & Dogs: The Revenge of Kitty Galore$4,190,426-39%2,728-977$1,536$35,218,9373Warner Bros.
11Toy Story 3$2,222,731-29%1,219-495$1,823$400,824,8269Disney
12Charlie St. Cloud$2,113,930-55%2,083-642$1,015$28,758,4603Universal
13The Twilight Saga: Eclipse$1,279,650-44%1,212-492$1,056$295,842,4447Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Kids Are All Right$1,352,585-48%830-164$1,630$16,721,3916Focus
2Grown Ups$1,140,893-53%968-801$1,179$158,054,5908Sony / Columbia
3The Sorcerer's Apprentice$1,120,604-53%989-777$1,133$59,538,7645Disney
4Ramona and Beezus$833,589-48%632-846$1,319$23,335,2734Fox
5The Karate Kid (2010)$518,156-15%372-70$1,393$174,861,44710Sony / Columbia
6The Girl Who Played With Fire$364,484-23%166-12$2,196$5,188,6196Music Box
7Shrek Forever After$360,227-17%254-54$1,418$237,235,93613Paramount / DreamWorks
8The Last Airbender$358,798-49%364-275$986$129,703,6037Paramount
9Predators$339,057-24%343-111$989$51,061,8296Fox
10Knight and Day$260,761-16%310-26$841$75,289,3898Fox
11Prince of Persia: The Sands of Time$229,847363%202134$1,138$90,100,57812Disney
12Winter's Bone$217,007-27%136-5$1,596$4,855,34010Roadside Attractions
13The A-Team$146,424-23%204-37$718$76,793,40110Fox
14I Am Love$139,904-30%102-11$1,372$4,195,0319Magnolia
15Iron Man 2$126,878-34%178-46$713$312,057,43315Paramount
16Marmaduke$98,064-10%151-19$649$33,341,63311Fox
17Middle Men$96,198-70%2520$382$639,4142Paramount
18Killers$84,079-24%169-3$498$47,000,48511Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Get Low$376,78172%5327$7,109$826,0133Sony Pictures Classics
2Peepli Live$350,054--64--$5,470$350,0541UTV Communications
3Hubble 3D$278,143-3%541$5,151$13,404,24622Warner Bros. / IMAX
4Flipped$119,310-47%44-1$2,712$448,5142Warner Bros.
5Under the Sea 3D$81,41328%163$5,088$23,672,59279Warner Bros. / IMAX
6Cairo Time$79,03519%1611$4,940$184,5972IFC
7Restrepo$73,442-33%523$1,412$950,0318National Geographic
8The Extra Man$72,11956%3121$2,326$173,1833Magnolia
9Coco Chanel & Igor Stravinsky$64,623-10%6657$979$1,477,71210Sony Pictures Classics
10The Concert$56,883-14%190$2,994$199,0954Weinstein Company
11La Soga$52,554--11--$4,778$52,55417-57 Releasing
12The Wildest Dream: Conquest of Everest$51,640-24%142$3,689$182,3682National Geographic
13Farewell (L'affaire Farewell)$50,977--24--$2,124$309,2624NeoClassics
14Cyrus$50,717-49%84-48$604$7,252,6859Fox Searchlight
15The Girl with the Dragon Tattoo (2009)$35,884-17%40-3$897$9,872,88022Music Box
16Agora$33,695-23%130$2,592$486,65012Newmarket
17Letters to Juliet$32,374-47%61-42$531$52,979,56714Summit
18Joan Rivers: A Piece of Work$30,901-41%43-30$719$2,835,35810IFC
19Life During Wartime$26,306-29%202$1,315$180,7614IFC
20The Disappearance of Alice Creed$25,582-36%122$2,132$82,0432Anchor Bay
21Sex and the City 2$24,677-68%81-119$305$95,328,93712Warner Bros. / New Line
22Date Night$24,387-18%33-13$739$98,656,33519Fox
23Solitary Man$22,314-53%28-17$797$4,258,25913Anchor Bay
24Exit Through the Gift Shop$21,7174%131$1,671$3,150,06818Producers Distribution Agency
25Tales From Earthsea$20,614--5--$4,123$20,6141Disney
26Please Give$18,488-15%23-7$804$3,951,07916Sony Pictures Classics
27Lebanon$17,3011%31$5,767$48,35244Sony Pictures Classics
28Metropolis (1927) (2010 re-issue)$16,765140%61$2,794$344,52715Kino International
29The Secret in Their Eyes (El Secreto de Sus Ojos)$15,455-51%15-13$1,030$6,297,62518Sony Pictures Classics
30Micmacs$14,287-31%24-7$595$1,150,74412Sony Classics
31Mother and Child$8,69661%157$580$1,088,14115Sony Pictures Classics
32Patrik, Age 1.5$8,50980%53$1,702$16,4382Here Films
33Jean-Michel Basquiat: The Radiant Child$8,363-33%2-1$4,182$109,3654Arthouse Films
34Wild Grass (Les Herbes Folles)$7,886-43%2113$376$324,5928Sony Pictures Classics
35Diary of a Wimpy Kid$7,278-44%3-37$2,426$64,001,29722Fox
36Mademoiselle Chambon$6,998-31%70$1,000$275,20012Lorber
37Mid-August Lunch (Pranzo di Ferragosto)$6,764-9%4-1$1,691$650,79922Zeitgeist
38Orlando (2010 re-issue)$6,44827%42$1,612$48,3954Sony Pictures Classics
39Countdown to Zero$6,037-77%10-18$604$240,3144Magnolia
40Spoken Word$5,852216%43$1,463$17,1054Variance
41Salt of This Sea$4,973--1--$4,973$4,9731
42Winnebago Man$4,914-63%7-3$702$103,6386Kino International
43Neshoba: The Price of Freedom$4,645--1--$4,645$4,6451First Run Features
44The Sicilian Girl$4,398-26%10$4,398$16,4002Music Box
45Breathless (2010 re-issue)$4,113--2--$2,057$258,74912Rialto
46The People I've Slept With$3,716--1--$3,716$3,7161People Pictures
47Ondine$3,552-48%7-5$507$518,55924Magnolia
48Twelve$3,437-97%12-219$286$181,5912Hannover House
49Princess Kaiulani$3,231172%32$1,077$866,35814Roadside Attractions
50Everyone Else$2,931--2--$1,466$88,61261Cinema Guild
51The City of Your Final Destination$2,829-10%73$404$493,29618Screen Media Films
52Sea Monsters: A Prehistoric Adventure$2,6844%30$895$23,278,848150National Geographic
53City Island$2,394-52%81$299$6,665,81122Anchor Bay
54The Killer Inside Me$2,272-71%5-6$454$214,9669IFC Films
55Kisses$2,004-82%3-8$668$71,8915Oscilloscope
56Spring Fever$1,693-37%1-1$1,693$8,76811Strand
57U2 3D$1,569-16%10$1,569$10,357,859134National Geographic
58The Oxford Murders$1,51527%21$758$3,6072Magnolia
59The Nature of Existence$1,125-74%1-2$1,125$36,8859Walking Shadows
60The Law$1,097--1--$1,097$14,0018Oscilloscope
61Brotherhood (2009)$955-61%10$955$5,3702Olive Films
62Only When I Dance$933--1--$933$6,3157Film Movement
63Mugabe and the White African$854--1--$854$4,5424First Run
64Dogtooth (Kynodontas)$772--2--$386$45,5268Kino International
65To the Sea$711-70%1-2$711$30,0405Film Movement
66Holy Rollers$707--1--$707$302,25829First Independent Pictures
67Stonewall Uprising$695-78%2-1$348$118,1559First Run Features
68Kings of the Evening$599-70%10$599$97,12527Indican Pictures
69OSS 117: Lost in Rio$557--1--$557$88,82270Music Box
70Ajami$477-53%10$477$619,12348Kino International
71Rosencrantz and Guildenstern Are Undead$450-65%10$450$65,77011Indican Pictures