Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 27 - Sun, Aug. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Takers$20,512,304--2,206--$9,298$20,512,3041Sony / Screen Gems
2The Last Exorcism$20,366,613--2,874--$7,087$20,366,6131Lionsgate
3The Expendables$9,527,937-44%3,398128$2,804$82,040,1833Lionsgate
4Eat Pray Love$6,815,555-44%3,10826$2,193$60,531,3263Sony / Columbia
5The Other Guys$6,285,712-38%3,181-291$1,976$99,018,1724Sony / Columbia
6Vampires Suck$5,221,780-57%3,2330$1,615$27,834,2562Fox
7Inception$4,876,356-38%2,070-331$2,356$270,519,9207Warner Bros.
8Nanny McPhee Returns$4,714,215-44%2,79814$1,685$16,991,2852Universal
9The Switch (2010)$4,583,481-46%2,0175$2,272$16,410,0092Miramax
10Piranha 3D$4,302,878-57%2,49121$1,727$18,266,8892Weinstein Company
11Lottery Ticket$3,854,303-64%1,9730$1,954$17,284,6412Warner Bros.
12Despicable Me$2,859,680-39%1,833-403$1,560$236,276,0858Universal
13Scott Pilgrim vs. the World$2,505,555-52%1,566-1254$1,600$26,166,9453Universal
14Salt$1,883,890-25%1,168-626$1,613$113,260,6446Sony / Columbia
15Dinner for Schmucks$1,779,540-49%1,501-648$1,186$69,204,3725Paramount / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Avatar$4,007,750--812--$4,936$753,773,88937Fox
2Get Low$1,640,176130%570424$2,878$3,633,4515Sony Pictures Classics
3Step Up 3D$1,227,816-61%901-691$1,363$39,715,3044Disney
4Toy Story 3$1,010,710-34%600-130$1,685$405,659,22111Disney
5Cats & Dogs: The Revenge of Kitty Galore$675,231-60%823-757$820$41,279,2445Warner Bros.
6The Kids Are All Right$522,172-36%342-62$1,527$19,149,7018Focus
7The Twilight Saga: Eclipse$514,653-9%476-81$1,081$298,027,7529Summit
8The Last Airbender$418,754122%30683$1,368$130,590,2569Paramount
9Ramona and Beezus$320,050-21%354-34$904$24,817,3556Fox
10The Girl Who Played With Fire$296,518-21%1765$1,685$6,184,3268Music Box
11Grown Ups$267,350-37%263-161$1,017$159,372,00610Sony / Columbia
12The Sorcerer's Apprentice$264,319-44%312-160$847$61,075,2787Disney
13Hubble 3D$263,530-25%1510$1,745$14,558,69124Warner Bros. / IMAX
14The Karate Kid (2010)$248,539-34%255-59$975$175,908,76312Sony / Columbia
15Charlie St. Cloud$213,100-55%333-314$640$30,749,8755Universal
16Shrek Forever After$192,638-31%207-25$931$238,053,79015Paramount / DreamWorks
17Knight and Day$182,311-30%229-48$796$75,986,16410Fox
18Predators$153,035-24%187-47$818$51,619,0228Fox
19Winter's Bone$140,868-34%117-13$1,204$5,426,06412Roadside Attractions
20Prince of Persia: The Sands of Time$106,901-39%157-29$681$90,586,62314Disney

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mao's Last Dancer$299,69150%7542$3,996$1,193,8132Samuel Goldwyn
2Nick Saban: Gamechanger$188,786--26--$7,261$188,7861Flashlight
3Cairo Time$182,40938%4817$3,800$604,7384IFC
4Mesrine: Killer Instinct$152,873--28--$5,460$152,8731Music Box
5Animal Kingdom$123,59422%3917$3,169$372,5113Sony Pictures Classics
6What If...$97,91897%5532$1,780$162,7682Five & Two Pictures
7Flipped$70,38842%26-3$2,707$671,1094Warner Bros.
8The A-Team$66,992-38%92-59$728$77,096,45912Fox
9I Am Love$64,776-42%52-31$1,246$4,535,78611Magnolia
10Peepli Live$60,265-63%45-25$1,339$704,7743UTV Communications
11Under the Sea 3D$54,107-27%160$3,382$23,983,85981Warner Bros. / IMAX
12The Concert$52,199-2%200$2,610$370,2816Weinstein Company
13The Wildest Dream: Conquest of Everest$51,060-7%214$2,431$349,3624National Geographic
14Centurion$42,826--12--$3,569$42,8261Magnolia
15Restrepo$40,812-31%37-7$1,103$1,123,81810National Geographic
16Marmaduke$40,285-50%66-56$610$33,566,22613Fox
17Farewell (L'affaire Farewell)$36,221-36%21-6$1,725$447,8026NeoClassics
18The Tillman Story$31,670-39%51$6,334$108,0852Weinstein Company
19Please Give$29,840141%4527$663$4,010,32018Sony Pictures Classics
20Lebanon$28,016-18%14-1$2,001$143,14046Sony Pictures Classics
21The Extra Man$26,107-57%24-9$1,088$334,6645Magnolia
22The Girl with the Dragon Tattoo (2009)$22,580-46%29-12$779$9,980,95624Music Box
23A Film Unfinished$20,296-40%51$4,059$91,4982Oscilloscope
24La Soga$16,988-53%12-8$1,416$144,43237-57 Releasing
25Cyrus$16,261-52%32-24$508$7,353,11511Fox Searchlight
26Change of Plans$15,378--2--$7,689$15,3781IFC
27Coco Chanel & Igor Stravinsky$15,339-63%28-19$548$1,594,53312Sony Pictures Classics
28Life During Wartime$14,348-24%14-1$1,025$242,5916IFC
29Jean-Michel Basquiat: The Radiant Child$13,781-42%51$2,756$173,3146Arthouse Films
30Exit Through the Gift Shop$12,769-34%9-1$1,419$3,200,41420Producers Distribution Agency
31Soul Kitchen$12,224-42%97$1,358$44,3882IFC
32Solitary Man$10,881-44%190$573$4,313,17815Anchor Bay
33The Disappearance of Alice Creed$10,506-32%7-1$1,501$129,2014Anchor Bay
34Date Night$10,205-32%13-10$785$98,700,49421Fox
35Mademoiselle Chambon$8,970-34%11-1$815$307,42014Lorber
36Micmacs$8,6982%13-11$669$1,187,75114Sony Classics
37Joan Rivers: A Piece of Work$8,107-60%12-18$676$2,905,49012IFC
38The Secret in Their Eyes (El Secreto de Sus Ojos)$7,497-20%134$577$6,330,41120Sony Pictures Classics
39Winnebago Man$7,447-35%70$1,064$131,7008Kino International
40Agora$6,363-74%9-2$707$555,85214Newmarket
41Wild Grass (Les Herbes Folles)$6,314-37%10-9$631$351,73110Sony Pictures Classics
42Le Amiche (2010 re-issue)$4,980-49%10$4,980$43,78311The Film Desk
43The Nature of Existence$4,5271886%21$2,264$42,51811Walking Shadows
44Army of Crime$4,367-46%2-1$2,184$19,0212Lorber
45Patrik, Age 1.5$4,275-76%4-5$1,069$50,9904Here Films
46Ondine$4,26786%4-1$1,067$530,48126Magnolia
47Breathless (2010 re-issue)$4,228-60%4-2$1,057$283,62714Rialto
48Circle$3,926--2--$1,963$3,9261Indican Pictures
49Around a Small Mountain$3,604--3--$1,201$24,5578Cinema Guild
50The People I've Slept With$3,437--1--$3,437$11,1383People Pictures
51Mid-August Lunch (Pranzo di Ferragosto)$1,969-68%2-3$985$669,81324Zeitgeist
52The Milk of Sorrow$1,914--1--$1,914$1,9141Olive Films
53The Cremaster Cycle (2010 re-issue)$1,702--21--$81$97,55821International Film Circuit
54Mother and Child$1,665-21%4-9$416$1,098,39617Sony Pictures Classics
55Dogtooth (Kynodontas)$1,453820%10$1,453$47,30410Kino International
56Daniel and Ana$1,400--1--$1,400$1,4001Strand
57The Sicilian Girl$1,37818%31$459$21,0334Music Box
58The Law$1,21410%10$1,214$17,35110Oscilloscope
59Orlando (2010 re-issue)$1,07939%3-2$360$55,4126Sony Pictures Classics
60Kisses$1,067-76%2-4$534$81,3137Oscilloscope
61Princess Kaiulani$1,045-10%10$1,045$871,86916Roadside Attractions
62Countdown to Zero$1,011-83%4-2$253$251,7286Magnolia
63Stonewall Uprising$732632%10$732$119,40711First Run Features
64City Island$649-63%1-3$649$6,670,71224Anchor Bay
65Tales From Earthsea$589-94%1-4$589$48,0433Disney
66Spoken Word$516-81%2-1$258$23,7466Variance
67Crude$499--1--$499$170,29551First Run
68Kings of the Evening$350-35%10$350$98,68229Indican Pictures
69Metropolis (1927) (2010 re-issue)$250-79%10$250$348,29017Kino International
70Rosencrantz and Guildenstern Are Undead$250--1--$250$66,90113Indican Pictures
71Everyone Else$160-91%10$160$92,85963Cinema Guild