Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Sep. 3 - Sun, Sep. 5

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The American$13,177,790--2,823--$4,668$16,321,5751Focus
2Machete$11,416,164--2,670--$4,276$11,416,1641Fox
3Takers$10,876,732-47%2,2060$4,931$37,327,5572Sony / Screen Gems
4The Last Exorcism$7,341,976-64%2,8740$2,555$32,114,3602Lionsgate
5Going the Distance (2010)$6,884,964--3,030--$2,272$6,884,9641Warner Bros. / New Line
6The Expendables$6,620,133-31%3,3980$1,948$92,187,9034Lionsgate
7The Other Guys$5,287,889-16%2,607-574$2,028$106,754,1005Sony / Columbia
8Eat Pray Love$4,800,758-30%2,663-445$1,803$68,904,7924Sony / Columbia
9Inception$4,572,249-6%1,704-366$2,683$277,145,5038Warner Bros.
10Nanny McPhee Returns$3,533,925-25%2,708-90$1,305$22,399,9003Universal
11Vampires Suck$3,196,167-39%2,434-799$1,313$32,494,8243Fox
12The Switch (2010)$3,119,557-32%1,885-132$1,655$21,494,6973Miramax
13Despicable Me$2,984,0154%1,600-233$1,865$240,434,9659Universal
14Piranha 3D$2,432,258-43%1,789-702$1,360$22,528,0653Weinstein Company
15Lottery Ticket$2,151,388-44%1,310-663$1,642$20,509,0853Warner Bros.
16Toy Story 3$1,944,80192%1,520920$1,279$408,100,17412Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Avatar$2,257,595-44%8120$2,780$757,543,63438Fox
2Scott Pilgrim vs. the World$1,553,475-38%807-759$1,925$28,835,3854Universal
3Salt$1,257,471-33%705-463$1,784$115,218,4687Sony / Columbia
4Get Low$1,204,465-27%560-10$2,151$5,403,3976Sony Pictures Classics
5Dinner for Schmucks$1,031,661-42%804-697$1,283$70,923,1746Paramount / DreamWorks
6Step Up 3D$794,628-35%434-467$1,831$41,083,5405Disney
7Grown Ups$602,662125%383120$1,574$160,047,47211Sony / Columbia
8Cats & Dogs: The Revenge of Kitty Galore$466,048-31%455-368$1,024$42,032,2446Warner Bros.
9The Sorcerer's Apprentice$447,51669%35745$1,254$61,623,5278Disney
10The Twilight Saga: Eclipse$434,120-16%396-80$1,096$298,687,34110Summit
11The Kids Are All Right$393,425-25%239-103$1,646$19,790,6479Focus
12The Last Airbender$321,488-23%257-49$1,251$131,058,41910Paramount
13Hubble 3D$278,1196%123-28$2,261$14,992,57225Warner Bros. / IMAX
14Ramona and Beezus$265,647-17%305-49$871$25,205,0487Fox
15The Karate Kid (2010)$246,132-1%227-28$1,084$176,238,16513Sony / Columbia
16The Girl Who Played With Fire$236,420-20%157-19$1,506$6,577,8199Music Box
17Shrek Forever After$195,3581%179-28$1,091$238,319,04316Paramount / DreamWorks
18Charlie St. Cloud$155,110-27%220-113$705$30,966,9006Universal
19Knight and Day$136,333-25%142-87$960$76,203,92211Fox
20Predators$100,312-34%111-76$904$51,775,3209Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mao's Last Dancer$338,17913%9520$3,560$1,676,1893Samuel Goldwyn
2We Are Family$296,907--78--$3,807$296,9071UTV Communications
3Cairo Time$173,596-5%557$3,156$857,0975IFC
4The Tillman Story$136,399331%2419$5,683$260,4793Weinstein Company
5Winter's Bone$117,359-17%90-27$1,304$5,608,96313Roadside Attractions
6Animal Kingdom$111,583-10%5617$1,993$536,5054Sony Pictures Classics
7What If...$106,3959%6914$1,542$289,0793Five & Two Pictures
8Mesrine: Killer Instinct$91,376-40%346$2,688$307,4532Music Box
9Mesrine: Public Enemy #1$74,449--31--$2,402$74,4491Music Box
10Under the Sea 3D$63,69418%160$3,981$24,090,39582Warner Bros. / IMAX
11I Am Love$63,555-2%49-3$1,297$4,673,07312Magnolia
12The A-Team$58,938-12%54-38$1,091$77,179,35713Fox
13Prince of Persia: The Sands of Time$53,379-50%93-64$574$90,684,97615Disney
14Flipped$50,905-28%282$1,818$751,0465Warner Bros.
15The Concert$45,001-14%200$2,250$439,2467Weinstein Company
16Soul Kitchen$43,422255%156$2,895$111,3703IFC
17The Wildest Dream: Conquest of Everest$38,059-25%18-3$2,114$413,6015National Geographic
18Marmaduke$37,459-7%45-21$832$33,620,74114Fox
19Lebanon$31,32112%173$1,842$192,12247Sony Pictures Classics
20Restrepo$29,801-27%33-4$903$1,172,86111National Geographic
21Peepli Live$29,695-51%26-19$1,142$748,1284UTV Communications
22Centurion$28,730-33%197$1,512$90,7602Magnolia
23A Woman, a Gun, and a Noodle Shop$27,330--5--$5,466$27,3301Sony Pictures Classics
24Farewell (L'affaire Farewell)$25,884-29%18-3$1,438$485,1947NeoClassics
25The Extra Man$23,705-9%284$847$369,4626Magnolia
26Last Train Home$20,418--1--$20,418$20,4181Zeitgeist Films
27The Girl with the Dragon Tattoo (2009)$18,006-20%24-5$750$10,014,65025Music Box
28Coco Chanel & Igor Stravinsky$15,5792%24-4$649$1,619,66913Sony Pictures Classics
29Cyrus$14,874-9%26-6$572$7,378,45812Fox Searchlight
30A Film Unfinished$14,203-30%50$2,841$119,6823Oscilloscope
31Jean-Michel Basquiat: The Radiant Child$13,452-2%72$1,922$194,8067Arthouse Films
32Agora$13,109106%6-3$2,185$573,86915Newmarket
33Micmacs$11,80636%229$537$1,205,74815Sony Classics
34My Dog Tulip$11,550--1--$11,550$16,4221New Yorker Films
35Exit Through the Gift Shop$11,423-11%5-4$2,285$3,215,53221Producers Distribution Agency
36Solitary Man$10,232-6%245$426$4,337,37816Anchor Bay
37Change of Plans$9,278-40%20$4,639$33,3372IFC
38The Disappearance of Alice Creed$8,888-15%6-1$1,481$144,4205Anchor Bay
39La Soga$8,700-49%5-7$1,740$159,39247-57 Releasing
40Joan Rivers: A Piece of Work$7,635-6%164$477$2,918,65513IFC
41The Secret in Their Eyes (El Secreto de Sus Ojos)$6,980-7%12-1$582$6,346,00621Sony Pictures Classics
42Ondine$6,69057%3-1$2,230$540,75627Magnolia
43Life During Wartime$6,363-56%8-6$795$256,0997IFC
44Date Night$6,045-41%11-2$550$98,710,29022Fox
45White Wedding (2009)$5,859--4--$1,465$5,8591Dada Films
46The Cremaster Cycle (2010 re-issue)$5,646232%1-20$5,646$103,20422International Film Circuit
47Wild Grass (Les Herbes Folles)$5,101-19%9-1$567$361,70011Sony Pictures Classics
48Winnebago Man$4,674-37%70$668$138,8699Kino International
49The People I've Slept With$3,94315%21$1,972$16,3834People Pictures
50Metropolis (1927) (2010 re-issue)$3,2561202%32$1,085$364,49318Kino International
51Army of Crime$3,143-28%20$1,572$24,8133Lorber
52The Milk of Sorrow$3,02258%21$1,511$6,4162Olive Films
53Dogtooth (Kynodontas)$2,85897%21$1,429$50,65411Kino International
54Spoken Word$2,546393%20$1,273$26,6227Variance
55Mademoiselle Chambon$2,508-72%5-6$502$313,52415Lorber
56The Nature of Existence$2,297-49%20$1,149$46,74512Walking Shadows
57Please Give$2,105-93%13-32$162$4,020,90619Sony Pictures Classics
58Princess Kaiulani$1,88981%32$630$874,79817Roadside Attractions
59Sea Monsters: A Prehistoric Adventure$1,425--1--$1,425$23,294,011153National Geographic
60Two in the Wave$1,289--1--$1,289$27,82416Lorber Films
61The Little Traitor$1,275--1--$1,275$374,52339Westchester Films
62Mid-August Lunch (Pranzo di Ferragosto)$1,053-47%1-1$1,053$672,36025Zeitgeist
63Countdown to Zero$1,0110%51$202$253,3907Magnolia
64Mother and Child$975-41%2-2$488$1,100,26218Sony Pictures Classics
65Mugabe and the White African$964--1--$964$6,4497First Run
66The Sicilian Girl$789-43%2-1$395$23,6745Music Box
67John Rabe$578--1--$578$56,18516Strand
68Rosencrantz and Guildenstern Are Undead$45080%10$450$67,66514Indican Pictures
69Everyone Else$31396%10$313$93,60064Cinema Guild
70Neshoba: The Price of Freedom$88--1--$88$12,5104First Run Features