Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Sep. 10 - Sun, Sep. 12

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Resident Evil: Afterlife$26,650,264--3,203--$8,320$26,650,2641Sony / Screen Gems
2Takers$5,675,611-48%2,191-15$2,590$47,680,7833Sony / Screen Gems
3The American$5,674,240-57%2,83310$2,003$28,111,3582Focus
4Machete$4,294,120-62%2,6788$1,603$20,916,7092Fox
5Going the Distance (2010)$3,788,222-45%3,0300$1,250$13,952,3222Warner Bros. / New Line
6The Other Guys$3,347,995-37%2,246-361$1,491$112,442,4086Sony / Columbia
7The Last Exorcism$3,322,853-55%2,731-143$1,217$38,062,3223Lionsgate
8The Expendables$3,223,651-51%3,058-340$1,054$98,466,2645Lionsgate
9Eat Pray Love$2,928,256-39%2,339-324$1,252$74,660,9645Sony / Columbia
10Inception$2,802,390-39%1,583-121$1,770$282,211,9789Warner Bros.
11Nanny McPhee Returns$2,080,315-41%2,364-344$880$26,281,0454Universal
12The Switch (2010)$2,001,103-36%1,595-290$1,255$25,005,8324Miramax
13Despicable Me$1,657,100-44%1,375-225$1,205$243,531,97010Universal
14Vampires Suck$1,480,909-54%1,670-764$887$35,082,8534Fox
15The Twilight Saga: Eclipse$743,46571%1,187791$626$299,633,86411Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Lottery Ticket$1,206,043-44%905-405$1,333$22,613,6694Warner Bros.
2Get Low$864,834-28%529-31$1,635$6,912,9377Sony Pictures Classics
3Scott Pilgrim vs. the World$820,140-47%619-188$1,325$30,438,3155Universal
4Toy Story 3$761,996-61%712-808$1,070$409,976,03713Disney
5Avatar$731,178-68%436-376$1,677$759,562,77839Fox
6Piranha 3D$700,750-71%825-964$849$24,337,1684Weinstein Company
7Salt$630,059-50%484-221$1,302$116,451,6218Sony / Columbia
8Flipped$481,438846%442414$1,089$1,264,5156Warner Bros.
9Dinner for Schmucks$480,239-53%536-268$896$71,832,7757Paramount / DreamWorks
10Cats & Dogs: The Revenge of Kitty Galore$404,693-13%425-30$952$42,672,8877Warner Bros.
11Grown Ups$380,002-37%339-44$1,121$160,678,10512Sony / Columbia
12Step Up 3D$347,557-56%260-174$1,337$41,796,9946Disney
13Mao's Last Dancer$341,9411%1027$3,352$2,225,0574Samuel Goldwyn
14The Sorcerer's Apprentice$305,830-32%312-45$980$62,164,6119Disney
15The Kids Are All Right$261,057-34%218-21$1,198$20,241,94810Focus
16Ramona and Beezus$183,885-31%275-30$669$25,523,8398Fox
17The Girl Who Played With Fire$182,263-23%148-9$1,232$6,910,66010Music Box
18The Last Airbender$182,102-43%220-37$828$131,396,88811Paramount
19Winter's Bone$135,43515%11020$1,231$5,808,90114Roadside Attractions
20Legendary$126,964--177--$717$126,9641IDP/Samuel Goldwyn
21The Karate Kid (2010)$125,789-49%168-59$749$176,464,96514Sony / Columbia
22Charlie St. Cloud$106,365-31%190-30$560$31,136,9507Universal

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dabangg$628,137--62--$10,131$628,1371Eros
2Hubble 3D$180,588-35%60-63$3,010$15,385,26326Warner Bros. / IMAX
3Cairo Time$155,692-10%6712$2,324$1,106,2256IFC
4We Are Family$115,754-61%780$1,484$526,6302UTV Communications
5Animal Kingdom$110,171-1%615$1,806$718,8735Sony Pictures Classics
6I'm Still Here$96,658--19--$5,087$96,6581Magnolia
7What If...$85,086-20%8213$1,038$439,5264Five & Two Pictures
8The Tillman Story$83,970-38%251$3,359$422,2754Weinstein Company
9I Am Love$56,129-12%40-9$1,403$4,770,29113Magnolia
10Knight and Day$54,489-60%93-49$586$76,307,71612Fox
11Heartbreaker$52,628--3--$17,543$52,6281IFC
12Predators$51,929-48%86-25$604$51,856,23610Fox
13Fool for Love (2010)$49,313--8--$6,164$49,3131Variance Films
14Mesrine: Killer Instinct$49,228-46%29-5$1,698$413,9583Music Box
15The Romantics$45,527--2--$22,764$45,5271Four of a Kind
16Lebanon$39,45126%214$1,879$249,20648Sony Pictures Classics
17Mesrine: Public Enemy #1$39,041-48%28-3$1,394$166,4922Music Box
18The Concert$38,991-13%19-1$2,052$503,1878Weinstein Company
19Under the Sea 3D$29,550-54%15-1$1,970$24,159,66783Warner Bros. / IMAX
20Restrepo$29,542-1%374$798$1,220,90112National Geographic
21A Woman, a Gun, and a Noodle Shop$28,5014%138$2,192$70,5772Sony Pictures Classics
22La Soga$28,230224%72$4,033$193,65557-57 Releasing
23Mademoiselle Chambon$27,226986%116$2,475$342,80416Lorber
24Soul Kitchen$25,829-41%172$1,519$160,5444IFC
25Bran Nue Dae$23,527--16--$1,470$23,5271Freestyle Releasing
26The Wildest Dream: Conquest of Everest$23,307-39%191$1,227$457,7976National Geographic
27Prince of Persia: The Sands of Time$23,217-57%45-48$516$90,736,65116Disney
28Coco Chanel & Igor Stravinsky$17,57113%262$676$1,649,05814Sony Pictures Classics
29The A-Team$17,173-71%31-23$554$77,213,48914Fox
30Genius Within: The Inner Life of Glenn Gould$17,034--3--$5,678$17,0341Lorber
31Cyrus$15,6355%260$601$7,399,81113Fox Searchlight
32The Extra Man$14,444-39%17-11$850$399,4147Magnolia
33Exit Through the Gift Shop$14,00923%61$2,335$3,238,65122Producers Distribution Agency
34The Girl with the Dragon Tattoo (2009)$13,790-23%284$493$10,038,09226Music Box
35Last Train Home$13,748-33%21$6,874$43,8152Zeitgeist Films
36Ahead of Time$12,790--1--$12,790$12,7901Vitagraph
37My Dog Tulip$12,64810%10$12,648$37,4862New Yorker Films
38Micmacs$11,186-5%16-6$699$1,228,32816Sony Classics
39Hideaway (2009)$11,124--4--$2,781$11,1241Strand
40Breathless (2010 re-issue)$10,792--4--$2,698$296,91616Rialto
41Marmaduke$9,864-74%24-21$411$33,643,46115Fox
42The Sicilian Girl$9,2481072%31$3,083$33,5606Music Box
43The Trial$8,957--1--$8,957$8,9571Whitlow Films
44Life During Wartime$8,62536%168$539$268,6398IFC
45Jean-Michel Basquiat: The Radiant Child$7,353-45%5-2$1,471$206,3498Arthouse Films
46Agora$7,344-44%60$1,224$590,84816Newmarket
47The Secret in Their Eyes (El Secreto de Sus Ojos)$7,2314%186$402$6,359,83122Sony Pictures Classics
48A Film Unfinished$7,168-50%3-2$2,389$135,9374Oscilloscope
49Logan$7,137--1--$7,137$7,1371Real Bean
50Countdown to Zero$6,813574%61$1,136$261,4158Magnolia
51Wild Grass (Les Herbes Folles)$6,67031%2011$334$370,90612Sony Pictures Classics
52Winnebago Man$6,34136%92$705$147,02710Kino International
53Who Is Harry Nilsson (And Why Is Everybody Talkin' About Him)?$6,078--1--$6,078$6,0781Lorber
54Centurion$4,847-83%6-13$808$115,1163Magnolia
55Lovely, Still$4,584--2--$2,292$18,0481Monterey Media
56The Disappearance of Alice Creed$4,380-51%4-2$1,095$153,9546Anchor Bay
57Solitary Man$4,349-57%9-15$483$4,347,74517Anchor Bay
58Change of Plans$4,104-56%20$2,052$44,2313IFC
59Joan Rivers: A Piece of Work$3,748-51%10-6$375$2,927,97214IFC
60Neshoba: The Price of Freedom$3,3343689%10$3,334$15,8445First Run Features
61Mother and Child$2,468153%64$411$1,103,09119Sony Pictures Classics
62Princess Kaiulani$2,35024%30$783$880,69118Roadside Attractions
63Spoken Word$2,267-11%20$1,134$30,0038Variance
64White Wedding (2009)$2,249-62%2-2$1,125$10,9082Dada Films
65Everyone Else$2,090568%21$1,045$95,91765Cinema Guild
66Please Give$2,051-3%4-9$513$4,024,53620Sony Pictures Classics
67Metropolis (1927) (2010 re-issue)$1,748-46%2-1$874$367,67619Kino International
68The Little Traitor$1,45414%10$1,454$376,27740Westchester Films
69The Milk of Sorrow$1,438-52%1-1$1,438$8,5183Olive Films
70Best Worst Movie$1,359--1--$1,359$103,19421Area23a
71Ondine$1,216-82%1-2$1,216$544,53228Magnolia
72Sea Monsters: A Prehistoric Adventure$1,141-20%10$1,141$23,296,284154National Geographic
73Dogtooth (Kynodontas)$1,134-60%20$567$55,89212Kino International
74Army of Crime$913-71%1-1$913$27,7414Lorber
75Circle$651--1--$651$8,0603Indican Pictures
76Le Amiche (2010 re-issue)$627--1--$627$47,35013The Film Desk
77Around a Small Mountain$608--2--$304$26,11910Cinema Guild
78Sweetgrass$135--1--$135$203,98951Cinema Guild