Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Sep. 24 - Sun, Sep. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Wall Street: Money Never Sleeps$19,011,188--3,565--$5,333$19,011,1881Fox
2Legend of the Guardians: The Owls of Ga'Hoole$16,112,211--3,575--$4,507$16,112,2111Warner Bros.
3The Town$15,605,171-34%2,88524$5,409$48,692,0722Warner Bros.
4Easy A$10,600,497-40%2,8560$3,712$32,714,2152Sony / Screen Gems
5You Again$8,407,513--2,548--$3,300$8,407,5131Disney
6Devil$6,605,960-46%2,8112$2,350$21,859,4252Universal
7Resident Evil: Afterlife$4,954,791-50%2,642-567$1,875$52,073,5883Sony / Screen Gems
8Alpha and Omega$4,735,271-48%2,6250$1,804$15,164,9442Lionsgate
9Takers$1,622,302-46%1,413-726$1,148$54,885,1755Sony / Screen Gems
10The Other Guys$992,812-50%1,047-780$948$116,966,9818Sony / Columbia
11The American$896,382-66%1,315-1142$682$34,607,3814Focus

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inception$1,247,006-37%907-398$1,375$287,053,29211Warner Bros.
2Eat Pray Love$704,613-56%855-813$824$79,040,3087Sony / Columbia
3Machete$642,832-63%682-1022$943$25,733,6774Fox
4Despicable Me$582,585-36%610-329$955$245,514,66512Universal
5The Expendables$564,081-59%852-1002$662$102,070,0477Lionsgate
6Nanny McPhee Returns$394,275-59%765-813$515$28,226,2256Universal
7The Last Exorcism$344,675-72%707-1306$488$40,773,3015Lionsgate
8Get Low$317,164-42%354-113$896$8,317,4979Sony Pictures Classics
9Toy Story 3$313,847-33%302-173$1,039$411,086,06715Disney
10Lottery Ticket$306,318-51%370-307$828$23,942,2116Warner Bros.
11The Virginity Hit$301,885--700--$431$332,4633Sony / Columbia
12The Switch (2010)$293,433-68%511-647$574$27,207,7666Miramax
13Mao's Last Dancer$273,17615%12224$2,239$3,013,3226Samuel Goldwyn
14Dinner for Schmucks$260,22618%32310$806$72,539,2009Paramount / DreamWorks
15Going the Distance (2010)$248,174-82%475-1532$522$17,538,7204Warner Bros. / New Line
16Grown Ups$234,667-23%265-39$886$161,417,72614Sony / Columbia
17Vampires Suck$213,983-62%415-549$516$36,171,1166Fox
18Cats & Dogs: The Revenge of Kitty Galore$198,681-27%267-93$744$43,274,6239Warner Bros.
19The Sorcerer's Apprentice$181,429-24%227-48$799$62,744,18711Disney
20Scott Pilgrim vs. the World$158,440-55%233-150$680$31,356,4257Universal
21Salt$143,697-54%186-149$773$117,223,00310Sony / Columbia
22The Twilight Saga: Eclipse$124,409-40%224-115$555$300,298,74013Summit
23Ramona and Beezus$111,977-32%191-69$586$25,870,97810Fox
24The Girl Who Played With Fire$85,290-36%111-26$768$7,304,14112Music Box
25The Kids Are All Right$84,025-47%107-62$785$20,654,03112Focus
26Flipped$75,322-58%106-269$711$1,704,6618Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Catfish$452,58076%5745$7,940$811,2802Universal / Rogue
2Never Let Me Go$241,943117%2622$9,306$438,5352Fox Searchlight
3You Will Meet a Tall Dark Stranger$160,103--6--$26,684$211,4451Sony Pictures Classics
4Hubble 3D$158,6343%61-2$2,601$15,916,59328Warner Bros. / IMAX
5Waiting for 'Superman'$139,033--4--$34,758$139,0331Paramount Vantage
6Dabangg$134,024-55%680$1,971$1,258,9323Eros
7Buried$100,268--11--$9,115$100,2681Lionsgate
8Heartbreaker$92,902109%4133$2,266$229,0183IFC
9Jack Goes Boating$78,947173%3733$2,134$120,5592Relativity / Overture
10Cairo Time$78,736-27%761$1,036$1,406,8988IFC
11Like Dandelion Dust$77,960--25--$3,118$77,9601Blue Collar Releasing
12Step Up 3D$66,846-55%60-74$1,114$42,173,6638Disney
13Winter's Bone$56,558-37%79-22$716$6,049,87116Roadside Attractions
14Howl$51,185--6--$8,531$51,1851Oscilloscope
15Enter the Void$43,651--3--$14,550$43,6511IFC Films
16The Tillman Story$40,708-33%27-1$1,508$587,5676Weinstein Company
17Under the Sea 3D$36,603-12%182$2,034$24,279,10285Warner Bros. / IMAX
18Piranha 3D$35,280-77%66-198$535$24,820,2716Weinstein Company
19Avatar$33,844-86%29-100$1,167$760,237,55141Fox
20I'm Still Here$31,996-72%39-81$820$355,7573Magnolia
21What If...$30,849-36%35-15$881$562,7086Five & Two Pictures
22Bran Nue Dae$29,67264%5538$539$88,8543Freestyle Releasing
23A Film Unfinished$28,218529%1613$1,764$178,0336Oscilloscope
24Animal Kingdom$28,195-48%45-12$627$870,6997Sony Pictures Classics
25I Am Love$26,202-39%25-10$1,048$4,886,96815Magnolia
26Knight and Day$25,881-30%45-19$575$76,401,92314Fox
27The Concert$23,5380%18-2$1,308$577,65610Weinstein Company
28Predators$22,923-32%36-19$637$51,948,27412Fox
29Lovely, Still$21,1073%176$1,242$68,3283Monterey Media
30We Are Family$20,865-48%24-54$869$631,2764UTV Communications
31Mademoiselle Chambon$20,708-37%121$1,726$417,65518Lorber
32Last Train Home$20,123-15%91$2,236$101,4194Zeitgeist Films
33Genius Within: The Inner Life of Glenn Gould$19,97746%84$2,497$66,2393Lorber
34Kings of Pastry$19,63229%42$4,908$51,3702First Run
35Fool for Love (2010)$18,159-20%7-1$2,594$112,2533Variance Films
36A Woman, a Gun, and a Noodle Shop$15,632-37%18-5$868$132,7014Sony Pictures Classics
37Leaves of Grass$15,009-28%63$2,502$41,5162First Look
38The Wildest Dream: Conquest of Everest$13,712-36%152$914$510,0358National Geographic
39Lebanon$13,606-28%16-7$850$311,63250Sony Pictures Classics
40Coco Chanel & Igor Stravinsky$13,007-39%14-14$929$1,702,86916Sony Pictures Classics
41Soul Kitchen$10,545-57%14-8$753$217,6526IFC
42Restrepo$9,848-46%24-13$410$1,279,95114National Geographic
43The Extra Man$9,668-22%141$691$432,0799Magnolia
44Cyrus$8,181-16%14-5$584$7,437,01415Fox Searchlight
45Mesrine: Killer Instinct$7,566-69%10-12$757$480,6645Music Box
46My Dog Tulip$7,38918%32$2,463$60,0504New Yorker Films
47Exit Through the Gift Shop$6,70710%4-1$1,677$3,260,66324Producers Distribution Agency
48The Romantics$6,044-77%6-8$1,007$103,2803Four of a Kind
49Queen of the Sun: What are the Bees Telling Us?$6,015-34%10$6,015$19,9322Collective Eye
50Metropolis (1927) (2010 re-issue)$5,913141%41$1,478$407,28721Kino International
51The Sicilian Girl$5,644-10%61$941$56,2818Music Box
52GasLand$5,528109%21$2,764$21,1842International WOW
53Mesrine: Public Enemy #1$5,491-69%7-13$784$223,9324Music Box
54Winnebago Man$5,336-24%7-4$762$167,30412Kino International
55Jean-Michel Basquiat: The Radiant Child$4,700-31%4-1$1,175$230,12910Arthouse Films
56Wild Grass (Les Herbes Folles)$4,36683%10-1$437$383,99914Sony Pictures Classics
57The Secret in Their Eyes (El Secreto de Sus Ojos)$4,260-32%9-2$473$6,381,94624Sony Pictures Classics
58The Trial$4,22069%21$2,110$19,2463Whitlow Films
59The Other City$4,079-61%1-1$4,079$22,2212Cabin Films
60Micmacs$4,061-18%13-2$312$1,244,34718Sony Classics
61Enemies of the People$4,011267%53$802$18,3339International Film Circuit
62Ahead of Time$3,702-17%31$1,234$29,5893Vitagraph
63Breathless (2010 re-issue)$3,592-22%51$718$314,78218Rialto
64The Cremaster Cycle (2010 re-issue)$3,468265%20$1,734$115,50025International Film Circuit
65Sea Monsters: A Prehistoric Adventure$3,115216%21$1,558$23,302,459156National Geographic
66The Girl with the Dragon Tattoo (2009)$2,987-63%10-9$299$10,065,03428Music Box
67La Soga$2,383-63%2-2$1,192$210,62577-57 Releasing
68Solitary Man$2,171-18%6-1$362$4,357,53319Anchor Bay
69Henri-Georges Clouzot's Inferno$1,982135%10$1,982$17,73611Flicker Alley
70Agora$1,881-69%2-2$941$605,29118Newmarket
71John Rabe$1,863-51%10$1,863$64,54519Strand
72Picture Me$1,804-73%10$1,804$11,0452Strand
73Centurion$1,793-4%41$448$122,2885Magnolia
74Countdown to Zero$1,602124%82$200$267,59710Magnolia
75Who Is Harry Nilsson (And Why Is Everybody Talkin' About Him)?$1,525-80%1-1$1,525$23,9283Lorber
76Ondine$1,449-23%20$725$548,93430Magnolia
77Best Worst Movie$1,316--1--$1,316$106,27123Area23a
78The Disappearance of Alice Creed$1,31264%2-1$656$158,1268Anchor Bay
79Mother and Child$1,000-5%2-3$500$1,107,90821Sony Pictures Classics
80Stonewall Uprising$896--2--$448$122,49815First Run Features
81A Mother's Courage: Talking Back to Autism$822--2--$411$8221First Run
82Le Amiche (2010 re-issue)$788-26%10$788$50,00515The Film Desk
83Hideaway (2009)$656-88%2-2$328$24,0383Strand
84Rosencrantz and Guildenstern Are Undead$459--1--$459$68,61117Indican Pictures
85Princess Kaiulani$433-64%1-1$433$883,88720Roadside Attractions
86The Milk of Sorrow$392-60%10$392$10,3765Olive Films
87Neshoba: The Price of Freedom$347-59%1-1$347$18,1847First Run Features
88Please Give$242-91%3-1$81$4,029,29422Sony Pictures Classics
89Dogtooth (Kynodontas)$231--1--$231$56,47114Kino International
90Altiplano$190--1--$190$2,2396First Run
91Sweetgrass$100-31%10$100$205,00853Cinema Guild
92Orlando (2010 re-issue)$83-77%10$83$56,75010Sony Pictures Classics