Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Oct. 8 - Sun, Oct. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Social Network$15,451,991-31%2,7710$5,576$46,021,1612Sony / Columbia
2Life As We Know It$14,506,464--3,150--$4,605$14,506,4641Warner Bros.
3Secretariat$12,694,770--3,072--$4,132$12,694,7701Disney
4Legend of the Guardians: The Owls of Ga'Hoole$6,888,019-37%3,225-350$2,136$39,273,9843Warner Bros.
5My Soul to Take$6,842,220--2,572--$2,660$6,842,2201Universal / Rogue
6The Town$6,411,008-34%2,720-215$2,357$73,847,5274Warner Bros.
7Wall Street: Money Never Sleeps$4,603,123-54%2,829-768$1,627$43,644,7013Fox
8Easy A$4,289,418-36%2,847-127$1,507$48,228,2014Sony / Screen Gems
9Case 39$2,680,305-50%2,2121$1,212$9,650,0052Paramount Vantage
10You Again$2,512,782-56%2,332-216$1,078$20,769,9953Disney
11Let Me In$2,447,618-52%2,04221$1,199$9,171,4192Relativity / Overture
12Devil$1,809,695-49%1,442-950$1,255$30,046,5304Universal
13Alpha and Omega$1,500,390-49%1,616-687$928$21,018,0644Lionsgate
14Resident Evil: Afterlife$1,255,120-55%1,012-895$1,240$58,866,8465Sony / Screen Gems

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1It's Kind of a Funny Story$2,013,406--742--$2,713$2,013,4061Focus
2Waiting for 'Superman'$642,30557%10369$6,236$1,417,2563Paramount Vantage
3Toy Story 3$555,096142%393158$1,412$412,031,73317Disney
4Inception$492,311-46%403-222$1,222$289,183,60713Warner Bros.
5Catfish$393,359-33%1437$2,751$2,236,1104Universal / Rogue
6Takers$388,422-50%412-361$943$56,773,2037Sony / Screen Gems
7Despicable Me$347,705-21%353-110$985$246,557,45514Universal
8Never Let Me Go$345,74185%167124$2,070$1,149,7044Fox Searchlight
9Salt$236,285-18%266-22$888$117,923,11112Sony / Columbia
10The Other Guys$194,727-56%289-277$674$118,020,51610Sony / Columbia
11Mao's Last Dancer$183,230-30%121-16$1,514$3,737,3488Samuel Goldwyn
12Nanny McPhee Returns$149,415-32%318-163$470$28,725,4508Universal
13Lottery Ticket$144,773-40%194-108$746$24,452,6618Warner Bros.
14Eat Pray Love$140,050-56%215-183$651$80,006,9969Sony / Columbia
15The Expendables$124,292-46%225-185$552$102,734,8939Lionsgate
16Grown Ups$106,910-34%159-71$672$161,801,26816Sony / Columbia
17Vampires Suck$103,638-29%190-71$545$36,515,1888Fox
18Machete$100,877-53%167-147$604$26,389,8676Fox
19Dinner for Schmucks$100,482-39%159-102$632$72,980,10811Paramount / DreamWorks
20The American$85,672-59%174-200$492$35,375,7686Focus
21Get Low$85,354-53%143-128$597$8,800,25111Sony Pictures Classics
22The Sorcerer's Apprentice$68,421-41%109-61$628$63,017,28813Disney
23Going the Distance (2010)$65,47867%19675$334$17,748,0276Warner Bros. / New Line
24Cats & Dogs: The Revenge of Kitty Galore$54,545-55%119-69$458$43,516,17711Warner Bros.
25Ramona and Beezus$48,672-40%106-55$459$26,039,04812Fox
26The Switch (2010)$36,446-63%103-139$354$27,505,6938Miramax

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1You Will Meet a Tall Dark Stranger$270,17526%7445$3,651$860,8483Sony Pictures Classics
2Buried$221,694128%9259$2,410$511,0383Lionsgate
3Hubble 3D$167,85635%602$2,798$16,449,78630Warner Bros. / IMAX
4Anjaana Anjaani$117,733-77%910$1,294$726,2712Eros
5Stone$75,766--6--$12,628$75,7661Relativity / Overture
6Jack Goes Boating$56,215-44%9011$625$372,3054Relativity / Overture
7Nowhere Boy$52,749--4--$13,187$52,7491Weinstein Company
8Under the Sea 3D$50,84674%180$2,825$24,410,19987Warner Bros. / IMAX
9Howl$48,306-10%181$2,684$207,4373Oscilloscope
10Inside Job$39,649--2--$19,825$39,6491Sony Pictures Classics
11The Girl Who Played With Fire$39,353-28%56-22$703$7,476,30114Music Box
12The Twilight Saga: Eclipse$38,013-45%83-58$458$300,476,77915Summit
13I Spit on Your Grave (2010)$32,064--12--$2,672$32,0641Anchor Bay
14Piranha 3D$29,303-55%54-41$543$24,950,3098Weinstein Company
15Heartbreaker$23,227-58%33-10$704$371,5405IFC
16Cairo Time$23,040-48%49-22$470$1,535,86410IFC
17Winter's Bone$21,989-51%52-20$423$6,166,88318Roadside Attractions
18Enter the Void$21,260-15%93$2,362$137,0443IFC Films
19What If...$20,674-17%326$646$623,6748Five & Two Pictures
20Last Train Home$20,19123%123$1,683$154,7946Zeitgeist Films
21The Kids Are All Right$19,973-54%31-33$644$20,775,49414Focus
22Tamara Drewe$18,604--1--$18,604$18,6041Sony Pictures Classics
23The Tillman Story$17,508-28%24-3$730$666,8228Weinstein Company
24Avatar$17,304-24%14-5$1,236$760,307,59443Fox
25Leaving$16,32529%86$2,041$36,9492IFC
26Step Up 3D$15,361-28%17-9$904$42,240,87010Disney
27Predators$12,851-39%32-14$402$52,000,68814Fox
28I Am Love$12,669-29%14-4$905$4,939,30817Magnolia
29Kings of Pastry$12,554-15%61$2,092$101,0524First Run
30The Wildest Dream: Conquest of Everest$12,1635%10-4$1,216$545,88810National Geographic
31Fool for Love (2010)$10,358-37%6-2$1,726$149,6975Variance Films
32GhettoPhysics$10,087--9--$1,121$10,0871IDP/Samuel Goldwyn
33Animal Kingdom$9,746-31%26-6$375$918,0909Sony Pictures Classics
34The Concert$8,306-60%10-11$831$631,95412Weinstein Company
35Jim$7,809--1--$7,809$7,8091Area23a
36Mademoiselle Chambon$7,803-53%7-8$1,115$466,40520Lorber
37Mesrine: Killer Instinct$7,17562%103$718$499,5717Music Box
38Flipped$6,940-55%18-17$386$1,752,21410Warner Bros.
39A Film Unfinished$6,233-71%4-12$1,558$235,0668Oscilloscope
40Freakonomics$6,146-81%8-12$768$52,6982Magnolia
41Soul Kitchen$6,013-56%20-3$301$250,0598IFC
42Douchebag$5,40382%10$5,403$8,9982Paladin
43Lebanon$5,199-42%232$226$339,82752Sony Pictures Classics
44Queen of the Sun: What are the Bees Telling Us?$5,142542%2-2$2,571$34,6084Collective Eye
45Sea Monsters: A Prehistoric Adventure$5,05017%20$2,525$23,320,794158National Geographic
46I'm Still Here$4,808-58%11-8$437$399,1835Magnolia
47Cyrus$4,23142%115$385$7,455,44717Fox Searchlight
48Genius Within: The Inner Life of Glenn Gould$4,104-64%7-1$586$103,5045Lorber
49Leaves of Grass$3,801-51%3-3$1,267$68,0094First Look
50A Woman, a Gun, and a Noodle Shop$3,526-62%11-8$321$159,2456Sony Pictures Classics
51Lovely, Still$3,024-75%6-5$504$95,6735Monterey Media
52Stonewall Uprising$2,901657%21$1,451$126,46917First Run Features
53Micmacs$2,86824%7-2$410$1,254,92720Sony Classics
54Mesrine: Public Enemy #1$2,729-15%6-1$455$235,1846Music Box
55Wild Grass (Les Herbes Folles)$2,60351%50$521$393,18316Sony Pictures Classics
56Coco Chanel & Igor Stravinsky$2,520-63%8-6$315$1,722,25818Sony Pictures Classics
57The Cremaster Cycle (2010 re-issue)$2,28276%10$2,282$122,59027International Film Circuit
58Metropolis (1927) (2010 re-issue)$1,977-75%2-5$989$439,90823Kino International
59Winnebago Man$1,91644%50$383$174,80214Kino International
60My Dog Tulip$1,652-54%1-1$1,652$70,4346New Yorker Films
61The Extra Man$1,580-71%6-3$263$442,71811Magnolia
62As Good As Dead$1,494--1--$1,494$1,4941First Look
63Exit Through the Gift Shop$1,471-57%20$736$3,278,51426Producers Distribution Agency
64The Disappearance of Alice Creed$1,320-49%2-1$660$164,09310Anchor Bay
65Agora$1,261-57%1-1$1,261$615,60320Newmarket
66Behind the Burly Q$1,240--1--$1,240$23,78725First Run Features
67Hideaway (2009)$1,049341%1--$1,049$25,8155Strand
68The Girl with the Dragon Tattoo (2009)$1,03891%40$260$10,072,23330Music Box
69Around a Small Mountain$765--1--$765$28,13914Cinema Guild
70The Secret in Their Eyes (El Secreto de Sus Ojos)$719-71%2-4$360$6,389,02026Sony Pictures Classics
71Dogtooth (Kynodontas)$714549%10$714$57,65216Kino International
72Who Is Harry Nilsson (And Why Is Everybody Talkin' About Him)?$694-69%2-1$347$29,8045Lorber
73Please Give$560-42%1-7$560$4,031,46724Sony Pictures Classics
74Mother and Child$49447%21$247$1,109,78023Sony Pictures Classics
75John Rabe$402-50%10$402$67,25521Strand
76Everyone Else$393--1--$393$99,80069Cinema Guild
77GasLand$273-92%10$273$27,8194International WOW
78Neshoba: The Price of Freedom$227-58%10$227$18,9549First Run Features