Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Oct. 29 - Sun, Oct. 31

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Saw 3D$24,230,123--2,808--$8,629$24,230,1231Lionsgate
2Paranormal Activity 2$16,508,107-59%3,23923$5,097$65,665,9722Paramount
3Red (2010)$10,729,636-29%3,34976$3,204$58,823,4303Summit
4Jackass 3D$8,504,163-60%3,13928$2,709$101,657,5583Paramount
5Hereafter$6,422,327-47%2,424243$2,649$22,263,7973Warner Bros.
6Secretariat$5,005,657-29%3,1080$1,611$44,708,8044Disney
7The Social Network$4,515,105-38%2,767-154$1,632$79,520,9845Sony / Columbia
8Life As We Know It$4,055,473-34%2,860-159$1,418$43,533,3124Warner Bros.
9The Town$1,975,260-28%1,608-310$1,228$87,626,8677Warner Bros.
10Legend of the Guardians: The Owls of Ga'Hoole$1,758,321-46%2,010-226$875$52,673,8286Warner Bros.
11Easy A$1,067,248-39%1,262-370$846$56,300,3057Sony / Screen Gems

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Conviction$1,831,111504%565510$3,241$2,383,7253Fox Searchlight
2Wall Street: Money Never Sleeps$783,868-37%933-322$840$51,219,7336Fox
3The Girl Who Kicked the Hornet's Nest$723,301--123--$5,880$723,3011Music Box
4Devil$523,895-18%635-7$825$33,099,5607Universal
5Waiting for 'Superman'$515,283-33%33040$1,561$4,593,1096Paramount Vantage
6It's Kind of a Funny Story$444,453-34%477-83$932$5,787,0944Focus
7You Again$425,135-35%673-228$632$24,697,8106Disney
8Alpha and Omega$420,958-42%676-51$623$24,087,3987Lionsgate
9Inception$362,531-28%401-51$904$290,948,20816Warner Bros.
10You Will Meet a Tall Dark Stranger$343,195-21%330-72$1,040$2,360,1956Sony Pictures Classics
11Toy Story 3$305,636-35%337-13$907$413,913,14520Disney
12N-Secure$292,829-47%367-78$798$2,399,1483Freestyle
13My Soul to Take$288,675-73%713-976$405$14,637,4904Universal / Rogue
14Despicable Me$268,010-28%33511$800$247,877,10517Universal
15Stone$246,694-32%12512$1,974$1,184,0914Relativity / Overture
16The Other Guys$179,388-26%302-1$594$118,754,88213Sony / Columbia
17Case 39$177,169-57%406-315$436$13,036,8035Paramount Vantage
18Let Me In$166,632-36%378-135$441$11,896,4955Relativity / Overture
19Nowhere Boy$131,208-39%153-62$858$988,5334Weinstein Company
20Mao's Last Dancer$117,235-7%1020$1,149$4,385,59511Samuel Goldwyn
21Catfish$97,910-41%137-2$715$3,045,9437Universal / Rogue
22Never Let Me Go$91,723-52%126-52$728$2,183,7017Fox Searchlight
23Takers$88,688-26%132-18$672$57,381,62810Sony / Screen Gems
24Resident Evil: Afterlife$70,474-49%140-73$503$60,128,5668Sony / Screen Gems
25Eat Pray Love$58,710-43%111-63$529$80,574,01012Sony / Columbia
26Buried$54,156-6%10719$506$970,1016Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Inside Job$184,14913%3410$5,416$602,6984Sony Pictures Classics
2Hubble 3D$148,628-18%611$2,437$17,397,15933Warner Bros. / IMAX
3The Salvation Poem$56,79911%165$3,550$343,3663CanZion Films
4Welcome to the Riley's$42,145--10--$4,215$42,1451Samuel Goldwyn
5Howl$33,966-18%271$1,258$385,0336Oscilloscope
6What If...$33,40991%5631$597$712,08211Five & Two Pictures
7Step Up 3D$33,017-53%84-29$393$42,385,52013Disney
8Lottery Ticket$32,593-41%70-22$466$24,708,69911Warner Bros.
9Under the Sea 3D$31,518-40%160$1,970$24,641,15290Warner Bros. / IMAX
10Tamara Drewe$28,188-39%13-7$2,168$153,6894Sony Pictures Classics
11Avatar$25,8316%8-1$3,229$760,418,43346Fox
12Wild Target$23,174--4--$5,794$23,1741Freestyle
13Get Low$21,550-30%49-11$440$9,001,84414Sony Pictures Classics
14Machete$20,890-2%56--$373$26,552,5449Fox
15Inspector Bellamy$20,635--2--$10,318$20,6351IFC Films
16Monsters (2010)$20,508--3--$6,836$20,5081Magnolia
17The American$19,511-39%42-34$465$35,596,2279Focus
18The Girl Who Played With Fire$17,521-19%30-3$584$7,594,27417Music Box
19Leaving$16,698359%82$2,087$79,4175IFC
20The Tillman Story$16,402-10%240$683$741,40811Weinstein Company
21Vampires Suck$16,303-34%49-5$333$36,645,30511Fox
22I Want Your Money$14,886-64%59-113$252$425,8993Freestyle
23Cairo Time$14,543142%198$765$1,589,38313IFC
24Carlos$13,367-58%6-1$2,228$81,2793IFC
25Ramona and Beezus$13,265-44%35-7$379$26,141,80215Fox
26Like Dandelion Dust$12,9489%196$681$352,8106Blue Collar Releasing
27Animal Kingdom$12,38850%174$729$966,40812Sony Pictures Classics
28Jack Goes Boating$12,089-3%350$345$472,3947Relativity / Overture
29Heartbreaker$10,368-27%17-1$610$439,5908IFC
30The Wildest Dream: Conquest of Everest$9,944-43%90$1,105$593,02113National Geographic
31Waste Land$9,806--1--$9,806$9,8061Arthouse Films
32Piranha 3D$9,802336%1914$516$24,990,41211Weinstein Company
33Vision: From the Life of Hildegard von Bingen$9,188-47%51$1,838$60,1493Zeitgeist Films
34Enter the Void$9,017-52%8-2$1,127$230,6286IFC Films
35Sea Monsters: A Prehistoric Adventure$8,8939%20$4,447$23,366,785161National Geographic
36Kings of Pastry$8,68265%101$868$136,0767First Run
37Last Train Home$7,062-52%9-5$785$207,9389Zeitgeist Films
38The Switch (2010)$6,634-41%17-9$390$27,576,13411Miramax
39A Film Unfinished$5,931-40%5-2$1,186$270,22611Oscilloscope
40Winter's Bone$5,82052%11-7$529$6,210,51621Roadside Attractions
41Mademoiselle Chambon$5,81963%62$970$497,75123Lorber
42Budrus$5,231--4--$1,308$32,8774Balcony Releasing
43A Woman, a Gun, and a Noodle Shop$5,114141%71$731$175,7309Sony Pictures Classics
44I Am Love$5,022-34%7-1$717$4,987,46820Magnolia
45Strange Powers: Stephin Merritt and the Magnetic Fields$4,620--1--$4,620$8,1901Variance Films
46The Kids Grow Up$4,497--1--$4,497$4,4971Shadow Distribution
47Freakonomics$4,366-9%9-5$485$85,0745Magnolia
48Douchebag$4,307159%64$718$18,1175Paladin
49Lovely, Still$4,171-26%5-3$834$124,7208Monterey Media
50The Concert$3,407-10%61$568$651,54115Weinstein Company
51Soul Kitchen$3,149-24%121$262$268,40811IFC
52The Girl with the Dragon Tattoo (2009)$2,597-25%138$200$10,081,30033Music Box
53Lebanon$2,580-21%10-2$258$356,50755Sony Pictures Classics
54Wild Grass (Les Herbes Folles)$2,308-18%4-1$577$402,32119Sony Pictures Classics
55I Spit on Your Grave (2010)$2,089-74%3-5$696$89,8214Anchor Bay
56Mesrine: Killer Instinct$1,94956%41$487$512,64710Music Box
57Mesrine: Public Enemy #1$1,702-23%52$340$248,9089Music Box
58The Sicilian Girl$1,58741%20$794$69,30813Music Box
59Exit Through the Gift Shop$1,333-31%1-1$1,333$3,290,58229Producers Distribution Agency
60Genius Within: The Inner Life of Glenn Gould$1,29150%3-1$430$122,2478Lorber
61I'm Still Here$1,258-46%2-3$629$408,7198Magnolia
62Restrepo$1,044-35%31$348$1,322,55219National Geographic
63Henri-Georges Clouzot's Inferno$774--2--$387$21,42316Flicker Alley
64Queen of the Sun: What are the Bees Telling Us?$764-59%10$764$41,8967Collective Eye
65Marwencol$722--1--$722$13,6454Cinema Guild
66Metropolis (1927) (2010 re-issue)$622-96%1-2$622$499,41226Kino International
67Eichmann$573--1--$573$5731Regent Releasing
68Down Terrace$570-66%10$570$9,6093Magnolia
692012: Time for Change$560-85%10$560$66,6633Mangusta Productions
70Breathless (2010 re-issue)$53145%10$531$336,70523Rialto
71Around a Small Mountain$525--1--$525$29,21117Cinema Guild
72Cherry$468-54%1-1$468$11,0894Abramorama
73Fool for Love (2010)$423-82%1-3$423$164,2098Variance Films
74Hideaway (2009)$348160%1-1$348$29,9098Strand
75Enemies of the People$284-81%1-2$284$24,54814International Film Circuit
76The Taqwacores$243-93%10$243$4,5972Strand Releasing
77The Magician (2010)$117--1--$117$1171Regent Releasing
78Shake Hands with the Devil$86--1--$86$861Regent Releasing