Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 5 - Sun, Nov. 7

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Megamind$46,016,833--3,944--$11,668$46,016,8331Paramount / DreamWorks
2Due Date$32,689,406--3,355--$9,743$32,689,4061Warner Bros.
3For Colored Girls$19,497,324--2,127--$9,167$19,497,3241Lionsgate
4Red (2010)$8,652,086-19%3,229-120$2,679$71,664,9624Summit
5Saw 3D$7,731,075-68%2,8080$2,753$38,331,7832Lionsgate
6Paranormal Activity 2$7,034,742-57%3,168-71$2,221$76,959,8643Paramount
7Jackass 3D$4,951,282-42%2,165-974$2,287$110,668,3574Paramount
8Secretariat$4,067,715-19%2,614-494$1,556$51,031,0685Disney
9Hereafter$4,011,397-38%2,365-59$1,696$28,721,0664Warner Bros.
10The Social Network$3,424,860-24%1,860-907$1,841$84,871,4926Sony / Columbia
11Life As We Know It$3,066,179-24%1,950-910$1,572$48,506,2525Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Conviction$1,628,786-11%672107$2,424$4,794,9304Fox Searchlight
2The Town$1,164,382-41%801-807$1,454$89,748,2398Warner Bros.
3The Girl Who Kicked the Hornet's Nest$746,5723%19269$3,888$1,995,8412Music Box
4Legend of the Guardians: The Owls of Ga'Hoole$481,463-73%740-1270$651$54,011,5587Warner Bros.
5Easy A$478,990-55%486-776$986$57,227,6018Sony / Screen Gems
6Waiting for 'Superman'$395,237-23%242-88$1,633$5,408,0807Paramount Vantage
7Wall Street: Money Never Sleeps$333,156-57%353-580$944$51,887,4467Fox
8Despicable Me$328,49023%307-28$1,070$248,312,50018Universal
9Inception$317,189-13%291-110$1,090$291,448,10317Warner Bros.
10Toy Story 3$291,502-5%264-73$1,104$414,317,22321Disney
11Devil$224,350-57%284-351$790$33,466,5608Universal
12You Will Meet a Tall Dark Stranger$220,108-36%143-187$1,539$2,738,2567Sony Pictures Classics
13You Again$210,121-51%283-390$742$25,099,0817Disney
14Stone$176,297-29%109-16$1,617$1,490,3145Relativity / Overture
15It's Kind of a Funny Story$172,584-61%201-276$859$6,195,2065Focus
16The Other Guys$167,778-6%235-67$714$119,021,11714Sony / Columbia
17Takers$154,39874%21583$718$57,570,73211Sony / Screen Gems
18Alpha and Omega$144,961-66%288-388$503$24,452,3978Lionsgate
19Nowhere Boy$143,0149%17522$817$1,198,0035Weinstein Company
20The Switch (2010)$82,1621138%120103$685$27,661,92712Miramax
21Case 39$70,489-60%157-249$449$13,182,1746Paramount Vantage
22N-Secure$56,661-81%105-262$540$2,553,8524Freestyle

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fair Game (2010)$651,082--46--$14,154$651,0821Summit
2Golmaal 3$626,432--86--$7,284$626,4321Eros
3Inside Job$266,41545%6632$4,037$957,8835Sony Pictures Classics
4127 Hours$264,851--4--$66,213$264,8511Fox Searchlight
5Hubble 3D$194,12931%60-1$3,235$17,746,61134Warner Bros. / IMAX
6Mao's Last Dancer$100,022-15%81-21$1,235$4,553,64012Samuel Goldwyn
7Tamara Drewe$51,90384%2714$1,922$216,7175Sony Pictures Classics
8The Salvation Poem$50,936-10%14-2$3,638$407,1494CanZion Films
9Catfish$49,770-49%55-82$905$3,151,2188Universal / Rogue
10Under the Sea 3D$43,36538%14-2$3,098$24,714,04891Warner Bros. / IMAX
11Never Let Me Go$41,892-54%51-75$821$2,284,2808Fox Searchlight
12Four Lions$41,512--8--$5,189$41,5121Drafthouse Films
13Let Me In$32,319-81%95-283$340$11,999,4196Relativity / Overture
14Howl$32,269-5%292$1,113$439,5817Oscilloscope
15Monsters (2010)$28,59039%1310$2,199$60,6202Magnolia
16Space Station 3D$27,389--3--$9,130$82,285,011447IMAX
17Buried$26,597-51%46-61$578$1,028,6587Lionsgate
18Avatar$25,511-1%91$2,835$760,462,55947Fox
19Get Low$21,5580%36-13$599$9,034,23615Sony Pictures Classics
20Vision: From the Life of Hildegard von Bingen$21,244131%61$3,541$87,5694Zeitgeist Films
21Welcome to the Riley's$18,226-57%100$1,823$78,1552Samuel Goldwyn
22What If...$18,076-46%22-34$822$739,29812Five & Two Pictures
23Leaving$17,1142%7-1$2,445$103,3416IFC
24Client 9: The Rise and Fall of Eliot Spitzer$16,962--3--$5,654$16,9621Magnolia
25A Film Unfinished$15,480161%1510$1,032$291,35712Oscilloscope
26Inspector Bellamy$15,318-26%20$7,659$47,1052IFC Films
27Ramona and Beezus$14,4729%32-3$452$26,161,40616Fox
28Heartbreaker$14,40339%192$758$458,7949IFC
29Jack Goes Boating$13,91215%31-4$449$492,6948Relativity / Overture
30The Wildest Dream: Conquest of Everest$13,11232%101$1,311$615,02814National Geographic
31The Tillman Story$12,958-21%240$540$764,98012Weinstein Company
32Enter the Void$12,08034%7-1$1,726$251,5737IFC Films
33Machete$12,006-43%32-24$375$26,576,75210Fox
34Last Train Home$11,68065%101$1,168$224,01010Zeitgeist Films
35The Girl Who Played With Fire$11,212-36%19-11$590$7,612,10218Music Box
36Wild Target$10,971-53%51$2,194$44,2592Freestyle
37Strange Powers: Stephin Merritt and the Magnetic Fields$10,058118%32$3,353$22,9302Variance Films
38Sea Monsters: A Prehistoric Adventure$9,1152%31$3,038$23,385,757162National Geographic
39Animal Kingdom$8,821-29%12-5$735$981,93413Sony Pictures Classics
40Waste Land$8,656-12%21$4,328$18,7432Arthouse Films
41Red Hill$8,650--5--$1,730$8,6501Strand
42Vampires Suck$8,511-48%18-31$473$36,658,10812Fox
43Piranha 3D$7,975-19%6-13$1,329$25,001,53212Weinstein Company
44Carlos$7,931-41%3-3$2,644$97,7374IFC
45My Dog Tulip$6,878--4--$1,720$104,85810New Yorker Films
46Mademoiselle Chambon$6,37510%60$1,063$507,55324Lorber
47Violet Tendencies$5,264--1--$5,264$5,2641Embrem Entertainment
48Soul Kitchen$4,37039%11-1$397$274,38512IFC
49Winter's Bone$4,253-27%10-1$425$6,218,19522Roadside Attractions
50Kings of Pastry$4,169-52%5-5$834$141,6088First Run
51Cairo Time$4,038-72%8-11$505$1,602,04514IFC
52Freakonomics$3,999-8%7-2$571$91,1646Magnolia
53Genius Within: The Inner Life of Glenn Gould$3,961207%30$1,320$126,4049Lorber
54I Am Love$3,807-24%6-1$635$4,994,55321Magnolia
55Mesrine: Killer Instinct$3,36172%40$840$517,37111Music Box
56Guy and Madeline on a Park Bench$3,233--1--$3,233$3,2331Variance Films
57Lebanon$2,245-13%9-1$249$359,55956Sony Pictures Classics
58The Concert$2,049-40%4-2$512$653,68016Weinstein Company
59Budrus$2,016-61%1-3$2,016$39,8335Balcony Releasing
60The Girl with the Dragon Tattoo (2009)$1,912-26%163$120$10,084,27334Music Box
61Metropolis (1927) (2010 re-issue)$1,759183%32$586$507,54727Kino International
62A Woman, a Gun, and a Noodle Shop$1,715-66%92$191$181,15410Sony Pictures Classics
632012: Time for Change$1,676199%10$1,676$68,3394Mangusta Productions
64Sweetgrass$1,620--1--$1,620$206,72859Cinema Guild
65The Kids Grow Up$1,272-72%21$636$7,6082Shadow Distribution
66Fool for Love (2010)$1,213187%21$607$165,5329Variance Films
67I Spit on Your Grave (2010)$1,011-52%2-1$506$91,5195Anchor Bay
68Enemies of the People$950235%32$317$25,64915International Film Circuit
69Henri-Georges Clouzot's Inferno$85110%31$284$22,26417Flicker Alley
70The Taqwacores$851250%10$851$6,0373Strand Releasing
71The Cremaster Cycle (2010 re-issue)$808--1--$808$125,92431International Film Circuit
72Restrepo$800-23%2-1$400$1,325,12520National Geographic
73Marwencol$647-10%10$647$14,9415Cinema Guild
74Wild Grass (Les Herbes Folles)$532-77%3-1$177$403,64920Sony Pictures Classics
75Around a Small Mountain$506-4%10$506$29,71818Cinema Guild
76Mesrine: Public Enemy #1$362-79%2-3$181$250,73610Music Box
77Le Amiche (2010 re-issue)$315--1--$315$52,35121The Film Desk
78Stonewall Uprising$306--1--$306$127,94021First Run Features
79Eichmann$294-49%10$294$1,3682Regent Releasing
80Dogtooth (Kynodontas)$250--1--$250$58,69920Kino International
81A Mother's Courage: Talking Back to Autism$245--1--$245$1,8497First Run
82The Disappearance of Alice Creed$225--1--$225$166,98014Anchor Bay
83Shake Hands with the Devil$11635%10$116$3232Regent Releasing
84The Magician (2010)$74-37%10$74$3432Regent Releasing