Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 19 - Sun, Nov. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$125,017,372--4,125--$30,307$125,017,3721Warner Bros.
2Megamind$16,012,831-45%3,779-170$4,237$109,313,4293Paramount / DreamWorks
3Unstoppable (2010)$13,005,855-43%3,2092$4,053$41,867,7692Fox
4Due Date$8,912,182-42%3,229-136$2,760$72,431,5943Warner Bros.
5The Next Three Days$6,542,779--2,564--$2,552$6,542,7791Lionsgate
6Morning Glory (2010)$5,200,233-43%2,54426$2,044$19,823,1362Paramount
7Skyline$3,560,985-70%2,8833$1,235$17,772,7602Universal / Rogue
8Red (2010)$2,483,043-50%2,034-844$1,221$83,589,9656Summit
9For Colored Girls$2,299,956-65%1,216-911$1,891$34,439,6533Lionsgate
10Secretariat$971,909-56%1,010-1009$962$56,378,5037Disney
11Paranormal Activity 2$945,460-68%1,101-1302$859$83,583,2305Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fair Game (2010)$1,455,81943%386211$3,772$3,724,5463Summit
2The Social Network$935,677-47%571-517$1,639$89,244,4648Sony / Columbia
3127 Hours$916,533109%10886$8,486$1,902,3363Fox Searchlight
4Saw 3D$846,029-70%806-1170$1,050$45,287,1754Lionsgate
5Jackass 3D$737,351-67%687-920$1,073$116,094,4426Paramount
6Life As We Know It$536,379-59%558-681$961$51,630,9627Warner Bros.
7Guzaarish$488,121--108--$4,520$488,1211UTV
8The Girl Who Kicked the Hornet's Nest$401,819-23%179-15$2,245$3,433,1164Music Box
9Inside Job$338,938-29%185-65$1,832$2,139,3937Sony Pictures Classics
10Hereafter$285,230-78%403-1288$708$32,185,4466Warner Bros.
11Despicable Me$269,335-26%268-5$1,005$249,169,37520Universal
12The Town$209,488-52%165-210$1,270$90,982,26910Warner Bros.
13Alpha and Omega$195,780173%252129$777$24,803,07310Lionsgate
14Conviction$175,913-71%190-303$926$6,437,7076Fox Searchlight
15Inception$153,650-34%198-64$776$292,068,09519Warner Bros.
16Toy Story 3$125,155-40%204-37$614$414,806,93223Disney
17Waiting for 'Superman'$109,011-49%118-86$924$6,130,4669Paramount Vantage
18Wall Street: Money Never Sleeps$103,727-33%185-64$561$52,316,0759Fox
19Legend of the Guardians: The Owls of Ga'Hoole$79,295-53%138-102$575$54,470,1529Warner Bros.
20Easy A$64,902-60%105-92$618$57,646,63010Sony / Screen Gems

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hubble 3D$149,241-23%571$2,618$18,355,28936Warner Bros. / IMAX
2Today's Special$90,639--1--$90,639$90,6391Alerion
3You Will Meet a Tall Dark Stranger$62,162-40%44-31$1,413$3,033,7649Sony Pictures Classics
4Golmaal 3$59,096-77%860$687$1,132,1923Eros
5Tamara Drewe$51,86089%3413$1,525$331,0787Sony Pictures Classics
6You Again$41,541-51%93-60$447$25,328,5049Disney
7Made in Dagenham$37,563--3--$12,521$37,5631Sony Pictures Classics
8Mao's Last Dancer$36,487-36%42-13$869$4,734,67714Samuel Goldwyn
9White Material$34,613--3--$11,538$34,6131IFC
10Stone$34,321-54%55-32$624$1,711,8317Relativity / Overture
11Under the Sea 3D$34,293-33%13-1$2,638$24,856,63293Warner Bros. / IMAX
12Nowhere Boy$33,976-49%60-51$566$1,394,4587Weinstein Company
13Monsters (2010)$29,952-38%19-6$1,576$181,4344Magnolia
14Vision: From the Life of Hildegard von Bingen$26,690-21%177$1,570$185,3466Zeitgeist Films
15Client 9: The Rise and Fall of Eliot Spitzer$26,161-13%172$1,539$97,0393Magnolia
16Four Lions$25,031-38%140$1,788$139,0963Drafthouse Films
17Let Me In$22,284-60%85-58$262$12,114,8228Relativity / Overture
18It's Kind of a Funny Story$21,367-52%46-21$465$6,350,0587Focus
19Tiny Furniture$16,384-23%10$16,384$49,4202IFC
20Waste Land$14,52476%83$1,816$57,0974Arthouse Films
21Cool It$10,734-60%421$256$52,9352Roadside Attractions
22Never Let Me Go$10,555-57%18-14$586$2,353,34610Fox Searchlight
23Howl$10,544-45%10-6$1,054$506,3139Oscilloscope
24Leaving$9,71652%61$1,619$128,1608IFC
25Catfish$9,555-60%13-12$735$3,221,15310Universal / Rogue
26Sea Monsters: A Prehistoric Adventure$9,5552%30$3,185$23,424,567164National Geographic
27Kings of Pastry$9,511125%4-1$2,378$164,75710First Run
28Animal Kingdom$9,503176%157$634$1,000,69015Sony Pictures Classics
29My Dog Tulip$8,622235%129$719$123,22112New Yorker Films
30Welcome to the Riley's$8,329-38%6-1$1,388$115,5474Samuel Goldwyn
31The Wildest Dream: Conquest of Everest$7,860-51%7-2$1,123$648,70516National Geographic
32Every Man For Himself (2010 re-issue)$7,603-4%21$3,802$22,1432Film Desk
33Last Train Home$7,076-24%60$1,179$250,77812Zeitgeist Films
34Get Low$7,033-56%16-10$440$9,080,26517Sony Pictures Classics
35William S. Burroughs: A Man Within$6,510--1--$6,510$10,6121Oscilloscope
36Enter the Void$6,504-45%7-1$929$286,9259IFC Films
37The Salvation Poem$6,279-61%5-6$1,256$441,1446CanZion Films
38Genius Within: The Inner Life of Glenn Gould$6,23359%62$1,039$144,84011Lorber
39Wild Target$6,073-12%72$868$64,6924Freestyle
40Carlos$5,802--4--$1,451$108,7936IFC
41The Girl Who Played With Fire$5,23343%142$374$7,628,62020Music Box
42Jack Goes Boating$4,982-54%18-16$277$521,92210Relativity / Overture
43Inspector Bellamy$4,862-53%20$2,431$78,2724IFC Films
44Mademoiselle Chambon$4,18995%41$1,047$517,52926Lorber
45Heartbreaker$3,746-38%12-7$312$483,38811IFC
46Marwencol$3,744-58%32$1,248$30,9257Cinema Guild
47The Trouble with Terkel$3,244-34%2-2$1,622$26,34835Indican
48Strange Powers: Stephin Merritt and the Magnetic Fields$2,903-43%30$968$41,5594Variance Films
49What If...$2,727-67%5-7$545$756,54514Five & Two Pictures
50The Cremaster Cycle (2010 re-issue)$2,475-59%21$1,238$136,14233International Film Circuit
51The Tillman Story$2,286-73%11-10$208$788,85414Weinstein Company
52Mesrine: Public Enemy #1$2,24457%50$449$256,48412Music Box
53Heartless$2,033--1--$2,033$2,0331IFC
54I Am Love$1,988-12%3-1$663$5,002,41123Magnolia
55Enemies of the People$1,861-77%1-5$1,861$45,05217International Film Circuit
56Dogtooth (Kynodontas)$1,679-59%20$840$68,00622Kino International
57Mesrine: Killer Instinct$1,564-37%62$261$525,36113Music Box
58Freakonomics$1,557-55%3-4$519$99,4368Magnolia
59Lebanon$1,46878%4-3$367$364,29258Sony Pictures Classics
60The Girl with the Dragon Tattoo (2009)$1,21557%50$243$10,087,57936Music Box
61A Woman, a Gun, and a Noodle Shop$1,033-39%60$172$185,59712Sony Pictures Classics
62Winter's Bone$1,007-59%4-6$252$6,225,41424Roadside Attractions
63Le Amiche (2010 re-issue)$920--1--$920$53,90723The Film Desk
64Guy and Madeline on a Park Bench$877-50%10$877$7,8163Variance Films
65The Sicilian Girl$848--1--$848$70,90516Music Box
66Hideaway (2009)$629--2--$315$30,82911Strand
67Army of Crime$519-62%1-2$519$34,48114Lorber
68The Kids Grow Up$189-85%10$189$10,2414Shadow Distribution
69Restrepo$119-87%10$119$1,330,05822National Geographic