Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 26 - Sun, Nov. 28

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$49,087,101-61%4,1250$11,900$219,056,1292Warner Bros.
2Tangled$48,767,052--3,603--$13,535$68,706,2981Disney
3Megamind$12,575,778-21%3,411-368$3,687$130,218,9344Paramount / DreamWorks
4Burlesque$11,947,744--3,037--$3,934$17,300,2131Sony / Screen Gems
5Unstoppable (2010)$11,432,903-12%3,183-26$3,592$60,442,6213Fox
6Love and Other Drugs$9,739,161--2,455--$3,967$13,901,5321Fox
7Faster (2010)$8,523,153--2,454--$3,473$12,002,8401CBS Films
8Due Date$7,167,885-20%2,555-674$2,805$84,861,0084Warner Bros.
9The Next Three Days$4,683,123-28%2,5640$1,826$14,392,0722Lionsgate
10Morning Glory (2010)$3,910,058-25%2,441-103$1,602$26,340,5713Paramount
11Skyline$1,141,440-68%1,189-1694$960$20,215,7903Universal / Rogue

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1127 Hours$1,708,88386%293185$5,832$4,420,1684Fox Searchlight
2Fair Game (2010)$1,560,1897%39610$3,940$5,958,7974Summit
3Red (2010)$1,375,685-45%914-1120$1,505$86,117,4127Summit
4For Colored Girls$1,362,287-41%605-611$2,252$36,564,3644Lionsgate
5The Social Network$707,153-24%291-280$2,430$90,423,9869Sony / Columbia
6Secretariat$647,172-33%501-509$1,292$57,547,2638Disney
7The Girl Who Kicked the Hornet's Nest$390,888-3%168-11$2,327$4,011,2605Music Box
8Despicable Me$363,09035%266-2$1,365$249,724,65021Universal
9The Town$314,72050%318153$990$91,429,62511Warner Bros.
10Inside Job$307,389-9%132-53$2,329$2,627,4618Sony Pictures Classics
11Paranormal Activity 2$220,108-77%279-822$789$84,105,6616Paramount
12Easy A$200,991210%251146$801$57,920,78611Sony / Screen Gems
13Jackass 3D$182,055-75%183-504$995$116,563,8007Paramount
14Alpha and Omega$165,947-15%228-24$728$25,077,97711Lionsgate
15Life As We Know It$154,381-71%249-309$620$51,980,0198Warner Bros.
16Saw 3D$131,305-84%145-661$906$45,670,8555Lionsgate
17You Again$120,285190%17986$672$25,493,43810Disney
18Inception$119,466-22%144-54$830$292,277,75520Warner Bros.
19Toy Story 3$109,840-12%168-36$654$414,984,49724Disney
20Hereafter$78,909-72%202-201$391$32,459,2637Warner Bros.
21Legend of the Guardians: The Owls of Ga'Hoole$71,735-10%130-8$552$54,579,49310Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The King's Speech$355,450--4--$88,863$355,4501Weinstein Company
2Hubble 3D$196,42932%570$3,446$18,722,35937Warner Bros. / IMAX
3Guzaarish$188,085-61%96-12$1,959$890,6782UTV
4Today's Special$87,088-4%2423$3,629$206,9292Alerion
5Conviction$73,497-58%86-104$855$6,571,0277Fox Searchlight
6The Nutcracker in 3D$65,944--45--$1,465$87,5391Freestyle Releasing
7Made in Dagenham$62,31666%118$5,665$122,7412Sony Pictures Classics
8Waiting for 'Superman'$60,563-44%69-49$878$6,252,79410Paramount Vantage
9White Material$60,15274%118$5,468$110,1572IFC
10Under the Sea 3D$53,15455%130$4,089$24,938,81194Warner Bros. / IMAX
11You Will Meet a Tall Dark Stranger$48,613-22%33-11$1,473$3,107,21710Sony Pictures Classics
12Wall Street: Money Never Sleeps$45,395-56%90-95$504$52,401,17010Fox
13Tiny Furniture$35,197115%54$7,039$96,2833IFC
14Tamara Drewe$31,275-40%24-10$1,303$377,8068Sony Pictures Classics
15Mao's Last Dancer$31,216-14%22-20$1,419$4,780,21615Samuel Goldwyn
16Vision: From the Life of Hildegard von Bingen$22,766-15%11-6$2,070$221,2597Zeitgeist Films
17Kings of Pastry$19,314103%84$2,414$189,15511First Run
18Four Lions$18,412-26%7-7$2,630$170,2854Drafthouse Films
19Stone$16,682-51%23-32$725$1,742,0658Relativity / Overture
20Never Let Me Go$15,45046%13-5$1,188$2,374,70311Fox Searchlight
21Client 9: The Rise and Fall of Eliot Spitzer$15,265-42%12-5$1,272$126,1814Magnolia
22Nowhere Boy$14,995-56%40-20$375$1,422,2778Weinstein Company
23Welcome to the Riley's$14,35872%82$1,795$135,6325Samuel Goldwyn
24Undertow (2009)$13,612--2--$6,806$38,55911Wolfe Releasing
25Monsters (2010)$13,337-55%12-7$1,111$208,7065Magnolia
26The Legend of Pale Male$12,910--1--$12,910$15,9521Balcony
27The Wildest Dream: Conquest of Everest$12,34457%81$1,543$663,27117National Geographic
28Last Train Home$9,83139%5-1$1,966$262,79513Zeitgeist Films
29Waste Land$9,193-37%6-2$1,532$73,9135Arthouse Films
30Leaving$9,045-7%115$822$141,6899IFC
31Sea Monsters: A Prehistoric Adventure$8,945-6%30$2,982$23,442,512165National Geographic
32Howl$8,784-17%7-3$1,255$520,02910Oscilloscope
33Inspector Bellamy$8,04665%42$2,012$89,9015IFC Films
34Enter the Void$7,86921%6-1$1,312$300,00910IFC Films
35Catfish$7,830-18%9-4$870$3,234,37311Universal / Rogue
36Wild Target$7,79328%6-1$1,299$76,4175Freestyle
37Get Low$7,5127%12-4$626$9,090,12818Sony Pictures Classics
38My Dog Tulip$7,257-16%2-10$3,629$132,10213New Yorker Films
39Let Me In$6,721-70%31-54$217$12,129,4859Relativity / Overture
40William S. Burroughs: A Man Within$5,220-20%21$2,610$20,6352Oscilloscope
41Jack Goes Boating$4,9800%9-9$553$528,84511Relativity / Overture
42Carlos$4,533-22%3-1$1,511$115,3357IFC
43Heartbreaker$4,41418%11-1$401$491,55312IFC
44Breathless (2010 re-issue)$4,080--1--$4,080$346,09627Rialto
45Animal Kingdom$3,520-63%5-10$704$1,008,74216Sony Pictures Classics
46Marwencol$3,341-11%30$1,114$37,1938Cinema Guild
47The Tillman Story$2,76221%132$212$792,92515Weinstein Company
48The Salvation Poem$2,668-58%2-3$1,334$444,8817CanZion Films
49Genius Within: The Inner Life of Glenn Gould$2,494-60%2-4$1,247$150,64412Lorber
50Budrus$2,247--1--$2,247$48,0158Balcony Releasing
51Boxing Gym$2,036--7--$291$32,0766Zipporah Films
52Mademoiselle Chambon$1,599-62%40$400$521,92627Lorber
53The Girl Who Played With Fire$1,549-70%6-8$258$7,631,53121Music Box
54Dogtooth (Kynodontas)$1,122-33%1-1$1,122$69,72723Kino International
55I Am Love$1,111-44%2-1$556$5,004,64824Magnolia
56Hideaway (2009)$1,10476%31$368$32,36812Strand
57Cool It$918-91%1-41$918$57,9503Roadside Attractions
58Freakonomics$808-48%0-3--$100,6759Magnolia
59The Trouble with Terkel$799-75%1-1$799$28,93836Indican
60The Girl with the Dragon Tattoo (2009)$762-37%3-2$254$10,089,11037Music Box
61Army of Crime$70436%10$704$35,41615Lorber
62What If...$696-74%1-4$696$757,95515Five & Two Pictures
63Winter's Bone$646-36%2-2$323$6,226,36525Roadside Attractions
64Enemies of the People$620-67%10$620$46,46418International Film Circuit
65A Woman, a Gun, and a Noodle Shop$571-45%3-3$190$187,00513Sony Pictures Classics
66Le Amiche (2010 re-issue)$545-41%10$545$54,45224The Film Desk
67Lebanon$227-85%1-3$227$365,73759Sony Pictures Classics
68Altiplano$102--1--$102$3,06315First Run