Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Dec. 17 - Sun, Dec. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1TRON: Legacy$44,026,211--3,451--$12,758$44,026,2111Disney
2Yogi Bear$16,411,322--3,515--$4,669$16,411,3221Warner Bros.
3The Chronicles of Narnia: The Voyage of the Dawn Treader$12,388,662-48%3,5550$3,485$42,752,2372Fox
4The Fighter$12,135,4683945%2,5032499$4,848$12,569,4032Paramount
5Tangled$8,775,344-39%3,201-364$2,741$127,918,2764Disney
6The Tourist$8,522,287-48%2,7560$3,092$30,613,5202Sony / Columbia
7How Do You Know$7,484,696--2,483--$3,014$7,484,6961Sony / Columbia
8Harry Potter and the Deathly Hallows: Part 1$5,022,361-41%2,860-717$1,756$265,723,6185Warner Bros.
9Unstoppable (2010)$1,843,696-50%1,874-1093$984$77,386,3046Fox
10Burlesque$1,425,855-55%1,510-1366$944$35,537,7654Sony / Screen Gems
11Due Date$1,262,257-51%1,157-833$1,091$97,327,1797Warner Bros.
12Love and Other Drugs$1,111,878-63%1,093-1147$1,017$30,201,1414Fox
13Megamind$690,573-73%1,025-1400$674$141,641,5357Paramount / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Black Swan$8,383,479154%959869$8,742$15,791,7533Fox Searchlight
2127 Hours$556,044-45%307-109$1,811$9,321,5717Fox Searchlight
3Faster (2010)$433,950-75%660-1446$658$22,500,4984CBS Films
4Red (2010)$336,572-22%439-125$767$88,429,99310Summit
5The Social Network$282,025-1%2281$1,237$91,840,92612Sony / Columbia
6Fair Game (2010)$219,973-60%268-168$821$8,650,3887Summit
7The Next Three Days$183,486-82%361-1065$508$20,946,5365Lionsgate
8Despicable Me$171,325-10%233-25$735$250,493,64024Universal
9Morning Glory (2010)$117,651-77%263-741$447$30,568,9896Paramount
10Legend of the Guardians: The Owls of Ga'Hoole$107,164-32%210-78$510$55,194,66613Warner Bros.
11The Girl Who Kicked the Hornet's Nest$92,964-40%114-55$815$4,855,6298Music Box
12The Warrior's Way$84,571-91%217-1405$390$5,504,3883Relativity Media
13Paranormal Activity 2$82,53882%17449$474$84,436,9789Paramount
14Secretariat$76,032-41%155-108$491$58,325,41011Disney
15Easy A$73,468-27%161-42$456$58,401,46414Sony / Screen Gems
16Hereafter$71,078126%232145$306$32,576,84110Warner Bros.
17The Town$57,591-56%144-111$400$92,074,85714Warner Bros.
18Skyline$55,965-63%123-154$455$21,371,4256Universal / Rogue

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The King's Speech$1,097,13185%4324$25,515$2,936,9594Weinstein Company
2I Love You Phillip Morris$148,301-3%4914$3,027$522,8123Roadside Attractions
3Hubble 3D$101,1664%56-1$1,807$19,351,72340Warner Bros. / IMAX
4The Polar Express (2010 re-issue)$96,049-18%150$6,403$478,6467Warner Bros.
5Inside Job$70,055-44%75-41$934$3,266,35711Sony Pictures Classics
6The Tempest$58,13637%2116$2,768$121,5262Disney
7Rabbit Hole$53,778--5--$10,756$53,7781Lionsgate
8All Good Things$51,365-18%3515$1,468$194,2083Magnolia Pictures
9Made in Dagenham$41,53495%3116$1,340$268,6095Sony Pictures Classics
10Life As We Know It$40,499-31%75-45$540$52,275,97311Warner Bros.
11For Colored Girls$37,322-75%79-164$472$37,626,0457Lionsgate
12Rare Exports: A Christmas Tale$35,68044%169$2,230$87,9113Oscilloscope
13Casino Jack$34,528--7--$4,933$34,5281IDP/ATO Pictures
14Under the Sea 3D$28,76413%110$2,615$25,084,93297Warner Bros. / IMAX
15Inception$25,929-48%62-46$418$292,511,47323Warner Bros.
16Tiny Furniture$20,385-48%20-1$1,019$228,8116IFC
17Jackass 3D$17,885-60%50-58$358$116,875,62110Paramount
18White Material$16,072-2%141$1,148$220,0465IFC
19Tamara Drewe$14,952-59%29-30$516$509,22111Sony Pictures Classics
20Stone$13,93763%6445$218$1,796,02411Relativity / Overture
21Conviction$11,968-65%33-42$363$6,768,06310Fox Searchlight
22Vision: From the Life of Hildegard von Bingen$9,960-34%6-4$1,660$290,87610Zeitgeist Films
23Bhutto$9,919228%42$2,480$26,1353First Run Features
24You Will Meet a Tall Dark Stranger$9,297-53%18-46$517$3,208,29613Sony Pictures Classics
25Waiting for 'Superman'$8,083-61%33-22$245$6,410,25713Paramount Vantage
26Howl$6,461-34%102$646$570,41113Oscilloscope
27Night Catches Us$6,147-45%5-4$1,229$41,3293Magnolia
28Enter the Void$5,59816%4-6$1,400$332,01913IFC Films
29Kings of Pastry$5,379-49%7-3$768$249,10014First Run
30Wall Street: Money Never Sleeps$5,096-64%14-24$364$52,474,61613Fox
31Client 9: The Rise and Fall of Eliot Spitzer$5,094-39%9-5$566$162,8787Magnolia
32Budrus$4,61688%30$1,539$65,53311Balcony Releasing
33And Everything is Going Fine$4,131-41%10$4,131$16,8362IFC
34Sea Monsters: A Prehistoric Adventure$3,725-27%30$1,242$23,468,520168National Geographic
35Monsters (2010)$3,688-19%6-5$615$235,1998Magnolia
36Winter's Bone$3,54231%41$886$6,237,37128Roadside Attractions
37The Salvation Poem$3,464-46%1-9$3,464$487,00410CanZion Films
38Inspector Bellamy$3,458-50%2-2$1,729$105,8938IFC Films
39Carlos$2,601118%52$520$126,55110IFC
40Guy and Madeline on a Park Bench$2,495100%20$1,248$17,6847Variance Films
41Breathless (2010 re-issue)$2,42055%31$807$363,03030Rialto
42Genius Within: The Inner Life of Glenn Gould$2,3081090%21$1,154$159,76315Lorber
43Mademoiselle Chambon$2,255123%42$564$529,51130Lorber
44Marwencol$2,190-61%3-3$730$63,29211Cinema Guild
45Leaving$2,185-61%3-8$728$174,69412IFC
46Shoah$1,740-39%10$1,740$6,9962IFC
47Jean-Michel Basquiat: The Radiant Child$1,710--1--$1,710$256,24222Arthouse Films
48The Wildest Dream: Conquest of Everest$1,677-75%2-2$839$681,23020National Geographic
49Undertow (2009)$1,639-5%32$546$53,77514Wolfe Releasing
50Strange Powers: Stephin Merritt and the Magnetic Fields$1,550-53%2-3$775$53,5798Variance Films
51The Legend of Pale Male$1,444-73%3-1$481$30,5734Balcony
52Hemingway's Garden of Eden$1,404-89%5-9$281$20,9522Roadside Attractions
53Last Train Home$1,348-80%3-3$449$285,84816Zeitgeist Films
54William S. Burroughs: A Man Within$1,229158%21$615$30,2485Oscilloscope
55My Dog Tulip$1,081-66%2-1$541$142,53816New Yorker Films
56Get Low$1,031-62%4-6$258$9,106,80221Sony Pictures Classics
57Waste Land$865-74%1-2$865$99,8478Arthouse Films
58Henri-Georges Clouzot's Inferno$786--2--$393$23,95523Flicker Alley
59Mesrine: Killer Instinct$746-20%30$249$533,05617Music Box
60Feed the Fish$684-62%1-3$684$80,7725Strand
61Lebanon$577122%10$577$367,79862Sony Pictures Classics
62A Woman, a Gun, and a Noodle Shop$487-63%2-1$244$190,66616Sony Pictures Classics
63Animal Kingdom$389--1--$389$1,011,75619Sony Pictures Classics
64Hideaway (2009)$207--1--$207$34,42215Strand
65What If...$203-81%1-3$203$767,54518Five & Two Pictures
66Cool It$146-86%2-8$73$62,5666Roadside Attractions
67Metropolis (1927) (2010 re-issue)$135--1--$135$529,60333Kino International
68Mesrine: Public Enemy #1$40-98%1-2$40$262,17616Music Box
69To the Sea$26--1--$26$55,70923Film Movement
70The Girl Who Played With Fire$20-98%1-2$20$7,634,78024Music Box
71The Girl with the Dragon Tattoo (2009)$20-96%10$20$10,091,30840Music Box