Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Dec. 24 - Sun, Dec. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Little Fockers$30,833,665--3,536--$8,720$45,083,8001Universal
2True Grit (2010)$24,830,443--3,047--$8,149$36,041,0621Paramount
3TRON: Legacy$19,151,498-56%3,4510$5,550$87,373,7032Disney
4The Chronicles of Narnia: The Voyage of the Dawn Treader$9,478,043-23%3,532-23$2,683$62,597,0303Fox
5Yogi Bear$7,897,342-52%3,5150$2,247$35,912,1812Warner Bros.
6The Fighter$7,580,116-38%2,5118$3,019$26,659,7143Paramount
7Tangled$6,427,816-27%2,582-619$2,489$143,695,3235Disney
8Gulliver's Travels (2010)$6,307,691--2,546--$2,477$6,307,6911Fox
9Black Swan$6,254,986-25%1,466507$4,267$28,689,0604Fox Searchlight
10The Tourist$5,371,896-37%2,7560$1,949$40,850,3403Sony / Columbia
11How Do You Know$3,548,965-53%2,4830$1,429$15,001,5872Sony / Columbia
12Harry Potter and the Deathly Hallows: Part 1$3,176,348-37%1,732-1128$1,834$272,994,6356Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The King's Speech$4,484,352309%700657$6,406$8,329,7355Weinstein Company
2Tees Maar Khan$539,793--108--$4,998$741,1621UTV Communications
3Due Date$378,227-70%404-753$936$98,320,5698Warner Bros.
4Megamind$356,859-48%764-261$467$142,686,3588Paramount / DreamWorks
5Burlesque$338,101-76%330-1180$1,025$36,738,5085Sony / Screen Gems
6Unstoppable (2010)$329,895-82%526-1348$627$78,511,8597Fox
7The Social Network$280,000-1%24921$1,124$92,338,82713Sony / Columbia
8Red (2010)$197,833-41%330-109$599$88,891,55311Summit
9127 Hours$190,258-66%145-162$1,312$9,862,1588Fox Searchlight
10Secretariat$130,67772%259104$505$58,568,00512Disney
11Love and Other Drugs$123,779-89%241-852$514$30,863,1325Fox
12Fair Game (2010)$119,031-46%161-107$739$8,895,8678Summit
13Life As We Know It$111,595176%248173$450$52,457,57312Warner Bros.
14Despicable Me$102,290-40%193-40$530$250,791,65025Universal
15Faster (2010)$59,921-86%123-537$487$22,726,7075CBS Films
16Jackass 3D$51,117186%13787$373$116,962,07311Paramount
17Legend of the Guardians: The Owls of Ga'Hoole$46,593-57%158-52$295$55,345,59114Warner Bros.
18Paranormal Activity 2$39,944-52%145-29$275$84,537,84310Paramount
19Morning Glory (2010)$26,804-77%126-137$213$30,663,0717Paramount
20The Next Three Days$23,372-87%111-250$211$21,052,2936Lionsgate
21Hereafter$22,139-69%128-104$173$32,641,81911Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1I Love You Phillip Morris$154,7424%6920$2,243$761,7564Roadside Attractions
2Somewhere (2010)$119,086--7--$17,012$172,9971Focus
3Hubble 3D$96,590-5%47-9$2,055$19,621,38341Warner Bros. / IMAX
4Rabbit Hole$85,93160%3429$2,527$166,7702Lionsgate
5Casino Jack$48,80041%158$3,253$110,0652IDP/ATO Pictures
6Inside Job$41,902-40%39-36$1,074$3,353,62512Sony Pictures Classics
7The Illusionist (2010)$38,594--3--$12,865$38,5941Sony Pictures Classics
8Rare Exports: A Christmas Tale$37,1864%215$1,771$162,5094Oscilloscope
9Made in Dagenham$35,335-15%376$955$330,7016Sony Pictures Classics
10All Good Things$31,301-39%30-5$1,043$262,1514Magnolia Pictures
11Country Strong$30,452--2--$15,226$43,8651Sony / Screen Gems
12The Tempest$27,941-52%14-7$1,996$188,9663Disney
13The Girl Who Kicked the Hornet's Nest$25,810-72%67-47$385$4,943,6419Music Box
14The Polar Express (2010 re-issue)$23,822-75%150$1,588$598,0088Warner Bros.
15The Town$15,910-72%62-82$257$92,123,69515Warner Bros.
16Under the Sea 3D$13,797-52%121$1,150$25,139,74798Warner Bros. / IMAX
17Tiny Furniture$11,651-43%200$583$255,7147IFC
18Inception$9,057-65%28-34$323$292,537,64924Warner Bros.
19For Colored Girls$7,558-80%39-40$194$37,650,8948Lionsgate
20The Warrior's Way$6,823-92%34-183$201$5,549,7324Relativity Media
21You Will Meet a Tall Dark Stranger$6,240-33%7-11$891$3,222,78214Sony Pictures Classics
22White Material$5,059-69%9-5$562$235,3296IFC
23Oy Vey! My Son Is Gay!$4,042--1--$4,042$4,0421Saint Juste International
24Four Lions$4,011--8--$501$224,9728Drafthouse Films
25Sea Monsters: A Prehistoric Adventure$3,9356%2-1$1,968$23,475,841169National Geographic
26Vision: From the Life of Hildegard von Bingen$3,861-61%5-1$772$299,40811Zeitgeist Films
27Shoah$2,78760%10$2,787$11,3853IFC
28Tamara Drewe$2,732-82%14-15$195$518,94612Sony Pictures Classics
29Carlos$2,574-1%2-3$1,287$130,80711IFC
30Night Catches Us$2,311-62%50$462$47,6374Magnolia
31Bhutto$2,119-79%3-1$706$31,8084First Run Features
32Howl$2,049-68%4-6$512$578,11214Oscilloscope
33Animal Kingdom$2,031422%54$406$1,013,93520Sony Pictures Classics
34Hadewijch$1,892--1--$1,892$1,8921IFC Films
35The Salvation Poem$1,816-48%10$1,816$489,88611CanZion Films
36The Wildest Dream: Conquest of Everest$1,6770%31$559$683,98321National Geographic
37Kings of Pastry$1,476-73%4-3$369$252,91315First Run
38Summer Wars$1,412--1--$1,412$1,4121GKIDS
39Conviction$1,411-88%15-18$94$6,783,12911Fox Searchlight
40Get Low$1,28425%51$257$9,108,66422Sony Pictures Classics
41Nenette$1,176--1--$1,176$1,7521Kino International
42Winter's Bone$1,160-67%51$232$6,241,61229Roadside Attractions
43Client 9: The Rise and Fall of Eliot Spitzer$1,132-78%4-5$283$167,2378Magnolia
44Enter the Void$1,017-82%1-3$1,017$336,46714IFC Films
45And Everything is Going Fine$822-80%21$411$21,0733IFC
46Monsters (2010)$808-78%4-2$202$237,3019Magnolia
47Genius Within: The Inner Life of Glenn Gould$794-66%1-1$794$161,59316Lorber
48The Girl with the Dragon Tattoo (2009)$3631715%10$363$10,091,67141Music Box
49Feed the Fish$266-61%10$266$81,2416Strand
50William S. Burroughs: A Man Within$226-82%1-1$226$31,3896Oscilloscope
51Mademoiselle Chambon$202-91%2-2$101$530,36931Lorber
52Hemingway's Garden of Eden$137-90%1-4$137$22,0833Roadside Attractions
53The Girl Who Played With Fire$124520%10$124$7,634,90425Music Box
54Mesrine: Killer Instinct$64-91%1-2$64$533,32018Music Box
55Cool It$11-92%20$6$62,7137Roadside Attractions