Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 7 - Sun, Jan. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1True Grit (2010)$14,605,135-40%3,12441$4,675$110,035,1573Paramount
2Little Fockers$13,487,245-48%3,675121$3,670$123,687,7603Universal
3Season of the Witch$10,612,375--2,816--$3,769$10,612,3751Relativity Media
4TRON: Legacy$10,090,002-46%3,013-352$3,349$148,212,4204Disney
5Black Swan$8,113,011-9%1,58431$5,122$61,218,5046Fox Searchlight
6Country Strong$7,326,16517551%1,4241422$5,145$7,463,4543Sony / Screen Gems
7The Fighter$7,001,504-30%2,528-6$2,770$57,845,9465Paramount
8Yogi Bear$6,641,250-46%3,288-227$2,020$75,436,7714Warner Bros.
9Tangled$5,111,098-48%2,383-199$2,145$175,779,4967Disney
10The Chronicles of Narnia: The Voyage of the Dawn Treader$4,601,403-55%2,814-134$1,635$94,532,1965Fox
11Gulliver's Travels (2010)$4,588,731-51%2,964-125$1,548$34,448,3213Fox
12The Tourist$3,766,574-43%2,442-314$1,542$61,157,9445Sony / Columbia
13Harry Potter and the Deathly Hallows: Part 1$2,353,398-49%1,507-225$1,562$287,661,7708Warner Bros.
14How Do You Know$1,876,869-59%1,902-581$987$28,833,6574Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The King's Speech$6,414,407-18%75858$8,462$32,896,6657Weinstein Company
2The Social Network$653,20941%603354$1,083$94,077,47015Sony / Columbia
3Unstoppable (2010)$342,784-35%398-52$861$80,023,2479Fox
4Love and Other Drugs$290,02841%21237$1,368$31,683,1727Fox
5Megamind$274,872-56%375-389$733$144,674,38410Paramount / DreamWorks
6Burlesque$256,319-42%228-102$1,124$38,239,9177Sony / Screen Gems
7Due Date$255,304-40%244-160$1,046$99,652,53210Warner Bros.
8I Love You Phillip Morris$217,27610%10032$2,173$1,435,4806Roadside Attractions
9Red (2010)$199,992-31%261-42$766$89,842,93713Summit
10Life As We Know It$152,285-26%188-60$810$53,133,72714Warner Bros.
11Secretariat$145,743-34%225-22$648$59,291,17714Disney
12Despicable Me$118,355-31%178-19$665$251,384,62027Universal
13Morning Glory (2010)$96,016106%17852$539$30,883,9799Paramount
14Fair Game (2010)$72,887-25%103-6$708$9,241,95210Summit

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Valentine (2010)$704,339264%4036$17,608$1,144,5842Weinstein Company
2No One Killed Jessica$227,473--48--$4,739$227,4731UTV Communications
3127 Hours$216,964-24%88-15$2,466$10,824,59910Fox Searchlight
4Somewhere (2010)$163,31818%179$9,607$663,9893Focus
5Casino Jack$156,39395%5234$3,008$425,3634IDP/ATO Pictures
6Hubble 3D$137,923-2%547$2,554$20,535,39143Warner Bros. / IMAX
7Rabbit Hole$109,944-23%340$3,234$627,9814Lionsgate
8Another Year$87,261-22%71$12,466$303,7152Sony Pictures Classics
9Made in Dagenham$86,685-9%606$1,445$626,6848Sony Pictures Classics
10Legend of the Guardians: The Owls of Ga'Hoole$56,534-35%95-63$595$55,638,92816Warner Bros.
11Inside Job$55,9492%469$1,216$3,539,37014Sony Pictures Classics
12Faster (2010)$51,630-23%79-40$654$22,941,2317CBS Films
13All Good Things$43,03840%3010$1,435$381,0036Magnolia Pictures
14Jackass 3D$39,030-41%70-67$558$117,190,30013Paramount
15Paranormal Activity 2$34,132-40%90-55$379$84,723,15612Paramount
16The Illusionist (2010)$32,988-29%30$10,996$178,4103Sony Pictures Classics
17The Warrior's Way$29,596120%32-6$925$5,604,9206Relativity Media
18The Girl Who Kicked the Hornet's Nest$26,004-35%42-5$619$5,072,74411Music Box
19Tiny Furniture$19,49214%194$1,026$317,0909IFC
20White Material$19,202248%2117$914$268,9148IFC
21Oy Vey! My Son Is Gay!$18,7291056%54$3,746$26,8213Saint Juste International
22Phil Ochs: There But For Fortune$18,211--1--$18,211$26,8461First Run Features
23Tees Maar Khan$14,355-87%38-66$378$1,072,6863UTV Communications
24Summer Wars$13,60467%1412$972$35,9543GKIDS
25My Dog Tulip$13,039144%41$3,260$167,93919New Yorker Films
26Bhutto$12,7841822%43$3,196$48,8346First Run Features
27Hereafter$12,779-66%33-95$387$32,741,59613Warner Bros.
28Four Lions$11,9986%11-7$1,091$260,70710Drafthouse Films
29Kings of Pastry$11,20063%40$2,800$286,29717First Run
30Vision: From the Life of Hildegard von Bingen$9,92138%51$1,984$333,48813Zeitgeist Films
31Tamara Drewe$7,721128%195$406$538,02914Sony Pictures Classics
32Dogtooth (Kynodontas)$6,9661476%21$3,483$81,29329Kino International
33The Time That Remains$6,453--1--$6,453$6,4531IFC
34The Salvation Poem$5,859128%10$5,859$500,06413CanZion Films
35The Strange Case of Angelica$5,594-25%21$2,797$21,6492Cinema Guild
36Rare Exports: A Christmas Tale$5,267-74%12-8$439$231,8356Oscilloscope
37For Colored Girls$5,122-53%21-7$244$37,686,27410Lionsgate
38The Tempest$4,875-55%3-3$1,625$242,1295Disney
39Howl$4,774-29%61$796$602,36016Oscilloscope
40Winter's Bone$4,759131%64$793$6,254,38231Roadside Attractions
41You Will Meet a Tall Dark Stranger$4,4341%62$739$3,235,09116Sony Pictures Classics
42Feed the Fish$4,41179%43$1,103$90,1868Strand
43Marwencol$3,583--4--$896$68,54114Cinema Guild
44Sea Monsters: A Prehistoric Adventure$3,422-15%20$1,711$23,490,133171National Geographic
45Carlos$3,23949%53$648$140,76013IFC
46Client 9: The Rise and Fall of Eliot Spitzer$3,18890%62$531$175,46810Magnolia
47If I Want to Whistle, I Whistle$2,999--1--$2,999$5,2281Film Movement
48Night Catches Us$2,808-19%40$702$59,5856Magnolia
49To the Sea$2,610--1--$2,610$58,29326Film Movement
50The Wildest Dream: Conquest of Everest$2,100-55%30$700$697,70623National Geographic
51Guy and Madeline on a Park Bench$1,772--2--$886$21,32910Variance Films
52Animal Kingdom$1,594-3%42$399$1,018,71822Sony Pictures Classics
53Waste Land$1,38548%21$693$103,83911Arthouse Films
54Red Hill$1,361-11%1-1$1,361$20,21910Strand
55Every Man For Himself (2010 re-issue)$830-43%21$415$34,7019Film Desk
56Get Low$674-49%2-1$337$9,112,53824Sony Pictures Classics
57Mesrine: Killer Instinct$545243%21$273$534,72420Music Box
58The Girl Who Played With Fire$41288%1-2$412$7,637,72127Music Box
59The Red Chapel$400-84%21$200$5,0502Lorber Films
60William S. Burroughs: A Man Within$398115%10$398$33,2908Oscilloscope
61The Girl with the Dragon Tattoo (2009)$376-53%1-1$376$10,094,59743Music Box
62Mesrine: Public Enemy #1$365139%20$183$263,23519Music Box