Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 14 - Sun, Jan. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Green Hornet$33,526,876--3,584--$9,355$33,526,8761Sony / Columbia
2The Dilemma$17,816,230--2,940--$6,060$17,816,2301Universal
3True Grit (2010)$11,004,755-25%3,459335$3,181$126,216,6504Paramount
4The King's Speech$9,186,20343%1,543785$5,953$44,710,0628Weinstein Company
5Black Swan$8,342,6483%2,328744$3,584$73,211,0067Fox Searchlight
6Little Fockers$7,194,865-47%3,394-281$2,120$134,280,8904Universal
7TRON: Legacy$5,679,858-44%2,439-574$2,329$156,918,4545Disney
8Yogi Bear$5,365,547-19%2,702-586$1,986$82,115,6195Warner Bros.
9The Fighter$5,101,140-27%2,414-114$2,113$65,745,8046Paramount
10Season of the Witch$4,606,584-57%2,82711$1,629$18,104,3242Relativity Media
11Tangled$3,983,009-22%2,048-335$1,945$181,285,7008Disney
12Country Strong$3,682,375-50%1,4240$2,586$13,287,5094Sony / Screen Gems
13The Chronicles of Narnia: The Voyage of the Dawn Treader$2,324,393-49%1,704-1110$1,364$98,067,1296Fox
14Gulliver's Travels (2010)$2,118,591-54%1,666-1298$1,272$37,647,0144Fox
15The Tourist$1,680,709-55%1,420-1022$1,184$64,259,6556Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Harry Potter and the Deathly Hallows: Part 1$1,399,204-41%941-566$1,487$289,803,4729Warner Bros.
2Blue Valentine (2010)$1,386,77697%230190$6,029$2,847,2613Weinstein Company
3Megamind$661,523141%341-34$1,940$145,416,60811Paramount / DreamWorks
4The Heart Specialist$473,062--422--$1,121$473,0621Freestyle
5How Do You Know$399,617-79%615-1287$650$29,940,2565Sony / Columbia
6The Social Network$360,057-45%322-281$1,118$94,702,14916Sony / Columbia
7Due Date$321,06926%34197$942$100,064,63911Warner Bros.
8Rabbit Hole$276,301151%10066$2,763$958,1165Lionsgate
9Burlesque$264,5313%29567$897$38,633,0178Sony / Screen Gems
10Unstoppable (2010)$243,256-29%303-95$803$80,392,10310Fox
11Love and Other Drugs$154,845-47%166-46$933$31,970,2788Fox
12Red (2010)$140,008-30%206-55$680$90,065,33214Summit
13Secretariat$88,695-39%136-89$652$59,434,62415Disney
14Life As We Know It$88,487-42%132-56$670$53,273,36115Warner Bros.
15Despicable Me$63,010-47%137-41$460$251,476,98528Universal
16Morning Glory (2010)$54,578-43%127-51$430$30,982,32910Paramount
17For Colored Girls$27,258432%11190$246$37,714,86011Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Yamla Pagla Deewana$504,116--84--$6,001$504,1161Eros International
2Barney's Version$362,524--42--$8,632$1,094,6341Sony Pictures Classics
3Somewhere (2010)$251,11354%5336$4,738$982,9304Focus
4127 Hours$162,933-25%76-12$2,144$11,073,51811Fox Searchlight
5Hubble 3D$145,8236%48-6$3,038$20,763,56844Warner Bros. / IMAX
6I Love You Phillip Morris$131,010-40%95-5$1,379$1,659,0327Roadside Attractions
7Casino Jack$120,934-23%608$2,016$611,2945IDP/ATO Pictures
8Another Year$111,80628%136$8,600$450,0953Sony Pictures Classics
9No One Killed Jessica$99,269-56%45-3$2,206$372,3572UTV Communications
10Made in Dagenham$93,6238%8929$1,052$758,3459Sony Pictures Classics
11The Illusionist (2010)$60,47283%74$8,639$254,2654Sony Pictures Classics
12Fair Game (2010)$45,080-38%79-24$571$9,320,83311Summit
13Faster (2010)$41,061-20%77-2$533$23,001,2068CBS Films
14Inside Job$34,820-38%28-18$1,244$3,613,23815Sony Pictures Classics
15The Girl Who Kicked the Hornet's Nest$29,68414%37-5$802$5,116,33912Music Box
16All Good Things$24,242-44%29-1$836$422,3947Magnolia Pictures
17The Warrior's Way$23,853-19%7745$310$5,636,6557Relativity Media
18Down for Life$23,176--5--$4,635$23,1761B.D.Fox Independent
19Space Station 3D$15,163--2--$7,582$82,581,545457IMAX
20Paranormal Activity 2$13,542-60%40-50$339$84,747,72713Paramount
21Legend of the Guardians: The Owls of Ga'Hoole$13,434-76%41-54$328$55,668,07017Warner Bros.
22Oy Vey! My Son Is Gay!$13,405-28%50$2,681$40,2264Saint Juste International
23Jackass 3D$13,362-66%22-48$607$117,222,00714Paramount
24Phil Ochs: There But For Fortune$12,377-32%10$12,377$49,9582First Run Features
25Every Day$9,857--3--$3,286$9,8571Image Entertainment
26Mesrine: Killer Instinct$9,7861696%97$1,087$544,94721Music Box
27Tiny Furniture$9,556-51%12-7$796$335,16010IFC
28Four Lions$9,507-21%132$731$273,31711Drafthouse Films
29Galapagos$9,500--2--$4,750$17,795,787586IMAX
30Vision: From the Life of Hildegard von Bingen$9,491-4%83$1,186$352,68614Zeitgeist Films
31Waste Land$8,848539%31$2,949$114,26012Arthouse Films
32White Material$8,789-54%13-8$676$287,0139IFC
33Summer Wars$7,137-48%9-5$793$53,6324GKIDS
34Winter's Bone$6,16229%71$880$6,263,18832Roadside Attractions
35The Tempest$5,74918%52$1,150$249,7976Disney
36The Salvation Poem$5,676-3%10$5,676$506,37414CanZion Films
37Ong Bak 3$5,648--3--$1,883$5,6481Magnolia
38Battleship Potemkin (2011 re-issue)$5,641--1--$5,641$5,6411Kino International
39Marwencol$4,92637%62$821$74,45315Cinema Guild
40Bhutto$3,999-69%3-1$1,333$58,6227First Run Features
41The Time That Remains$3,449-47%10$3,449$13,6332IFC
42The Strange Case of Angelica$3,436-39%20$1,718$27,7403Cinema Guild
43Kings of Pastry$3,419-69%40$855$295,69218First Run
44Sea Monsters: A Prehistoric Adventure$3,114-9%20$1,557$23,496,830172National Geographic
45Carlos$3,074-5%3-2$1,025$144,61814IFC
46Feed the Fish$3,008-32%3-1$1,003$96,6889Strand
47The Wildest Dream: Conquest of Everest$2,53221%30$844$700,95724National Geographic
48A Somewhat Gentle Man$2,506--1--$2,506$2,5061Strand Releasing
49Client 9: The Rise and Fall of Eliot Spitzer$2,405-25%5-1$481$179,91111Magnolia
50William S. Burroughs: A Man Within$2,057417%21$1,029$36,3749Oscilloscope
51My Dog Tulip$1,996-85%1-3$1,996$176,97120New Yorker Films
52Mesrine: Public Enemy #1$1,868412%86$234$265,25920Music Box
53Strange Powers: Stephin Merritt and the Magnetic Fields$1,768--1--$1,768$57,29012Variance Films
54Enemies of the People$1,581--3--$527$49,56025International Film Circuit
55Howl$1,517-68%3-3$506$606,22817Oscilloscope
56Night Catches Us$1,355-52%3-1$452$61,7197Magnolia
57Guy and Madeline on a Park Bench$1,236-30%1-1$1,236$24,07111Variance Films
58Genius Within: The Inner Life of Glenn Gould$1,229--3--$410$163,35119Lorber
59Rare Exports: A Christmas Tale$1,066-80%5-7$213$235,1467Oscilloscope
60Plastic Planet$740--1--$740$7401First Run Features
61Tees Maar Khan$293-98%4-34$73$1,076,2664UTV Communications
62Red Hill$293-78%10$293$20,89811Strand
63Dogtooth (Kynodontas)$214-97%1-1$214$90,70730Kino International