Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 21 - Sun, Jan. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1No Strings Attached$19,652,921--3,018--$6,512$19,652,9211Paramount
2The Green Hornet$17,677,565-47%3,5840$4,932$63,018,8082Sony / Columbia
3The Dilemma$9,108,890-49%2,9433$3,095$32,746,2252Universal
4The King's Speech$7,854,910-14%1,680137$4,676$57,313,8819Weinstein Company
5True Grit (2010)$7,330,092-33%3,4645$2,116$137,963,5195Paramount
6Black Swan$5,869,744-30%2,40779$2,439$83,250,3758Fox Searchlight
7Little Fockers$4,320,090-40%2,979-415$1,450$141,111,7055Universal
8The Fighter$4,164,504-18%2,275-139$1,831$72,680,7407Paramount
9Yogi Bear$3,819,395-29%2,510-192$1,522$88,649,5986Warner Bros.
10TRON: Legacy$3,647,121-36%2,018-421$1,807$163,206,6116Disney
11Tangled$3,081,926-23%1,860-188$1,657$186,356,4259Disney
12Season of the Witch$2,297,299-50%2,307-520$996$22,189,3313Relativity Media
13Country Strong$2,082,688-43%1,44117$1,445$16,845,0525Sony / Screen Gems
14The Chronicles of Narnia: The Voyage of the Dawn Treader$1,353,936-42%1,135-569$1,193$100,620,3667Fox
15Gulliver's Travels (2010)$1,159,012-45%1,100-566$1,054$40,021,6135Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Way Back$1,218,867--678--$1,798$1,218,8671Newmarket Films
2Harry Potter and the Deathly Hallows: Part 1$898,271-36%725-216$1,239$291,340,76810Warner Bros.
3The Tourist$881,114-48%875-545$1,007$65,894,0317Sony / Columbia
4Blue Valentine (2010)$877,815-37%24212$3,627$4,460,0224Weinstein Company
5The Company Men$647,797--106--$6,111$690,9341Weinstein Company
6Megamind$571,044-14%320-21$1,785$146,340,72312Paramount / DreamWorks
7The Social Network$444,08623%38563$1,153$95,408,47317Sony / Columbia
8The Heart Specialist$251,509-47%293-129$858$922,6372Freestyle
9Due Date$237,814-26%275-66$865$100,448,49812Warner Bros.
10Unstoppable (2010)$226,970-7%278-25$816$80,731,35211Fox
11Burlesque$217,015-18%2961$733$39,031,8199Sony / Screen Gems
12Rabbit Hole$177,591-36%1011$1,758$1,268,0416Lionsgate
13How Do You Know$114,471-71%261-354$439$30,212,6206Sony / Columbia
14Red (2010)$104,005-26%153-53$680$90,238,92215Summit
15Love and Other Drugs$99,853-36%146-20$684$32,156,8209Fox
16Secretariat$70,415-21%107-29$658$59,560,34316Disney
17Faster (2010)$61,55750%10629$581$23,081,7269CBS Films

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Barney's Version$478,68432%7735$6,217$1,573,3182Sony Pictures Classics
2Dhobi Ghat (Mumbai Diaries)$365,297--78--$4,683$365,2971UTV Communications
3Another Year$208,36686%4532$4,630$714,3874Sony Pictures Classics
4Yamla Pagla Deewana$203,712-60%840$2,425$851,3812Eros International
5Somewhere (2010)$203,401-19%8330$2,451$1,306,8965Focus
6Hubble 3D$131,598-10%535$2,483$210,013,55045Warner Bros. / IMAX
7127 Hours$118,557-27%69-7$1,718$11,296,80512Fox Searchlight
8The Illusionist (2010)$80,59933%158$5,373$370,9845Sony Pictures Classics
9I Love You Phillip Morris$77,502-41%75-20$1,033$1,800,2468Roadside Attractions
10Made in Dagenham$73,205-22%86-3$851$887,18510Sony Pictures Classics
11Casino Jack$71,244-41%48-12$1,484$743,1326IDP/ATO Pictures
12Life As We Know It$49,551-44%86-46$576$53,358,96416Warner Bros.
13Fair Game (2010)$35,096-22%72-7$487$9,376,70612Summit
14All Good Things$31,88832%28-1$1,139$467,6068Magnolia Pictures
15No One Killed Jessica$28,667-71%28-17$1,024$428,6913UTV Communications
16Inside Job$24,248-30%23-5$1,054$3,660,81216Sony Pictures Classics
17Space Station 3D$19,99732%20$9,999$82,586,379458IMAX
18The Housemaid (Hanyo)$16,670--2--$8,335$16,6701IFC Films
19The Girl Who Kicked the Hornet's Nest$16,187-45%23-14$704$5,151,35413Music Box
20Biutiful$11,323--4--$2,831$92,0924Roadside Attractions
21Down for Life$8,817-62%50$1,763$39,6442B.D.Fox Independent
22Vision: From the Life of Hildegard von Bingen$8,218-13%5-3$1,644$372,37615Zeitgeist Films
23The Warrior's Way$7,969-67%29-48$275$5,656,7878Relativity Media
24Tiny Furniture$7,838-18%164$490$347,66111IFC
25What If...$7,721--5--$1,544$775,30823Five & Two Pictures
26Four Lions$7,404-22%9-4$823$284,74812Drafthouse Films
27My Dog Tulip$7,156259%54$1,431$185,14421New Yorker Films
28Summer Wars$6,255-12%6-3$1,043$63,2935GKIDS
29Galapagos$6,240-34%20$3,120$17,807,970587IMAX
30Client 9: The Rise and Fall of Eliot Spitzer$6,235159%105$624$187,54012Magnolia
31Mesrine: Public Enemy #1$6,217233%3-5$2,072$273,24221Music Box
32Phil Ochs: There But For Fortune$5,918-52%10$5,918$62,4693First Run Features
33The Woodmans$5,874--1--$5,874$9,5601Lorber Films
34The Tempest$5,328-7%83$666$258,5577Disney
35William S. Burroughs: A Man Within$5,298158%42$1,325$42,43610Oscilloscope
36White Material$5,075-42%11-2$461$295,88610IFC
37Enemies of the People$4,241168%41$1,060$54,40326International Film Circuit
38Tamara Drewe$4,023--14--$287$551,07716Sony Pictures Classics
39Winter's Bone$4,016-35%6-1$669$6,271,08633Roadside Attractions
40Marwencol$3,894-21%60$649$82,34216Cinema Guild
41Sea Monsters: A Prehistoric Adventure$3,83023%20$1,915$23,504,471173National Geographic
42The Salvation Poem$3,754-34%21$1,877$511,04915CanZion Films
43Ong Bak 3$3,389-40%30$1,130$12,5892Magnolia
44The Time That Remains$2,717-21%21$1,359$18,7193IFC
45Get Low$2,594--3--$865$9,116,29726Sony Pictures Classics
46Waste Land$2,396-73%41$599$116,70013Arthouse Films
47The Wildest Dream: Conquest of Everest$2,389-6%30$796$703,69125National Geographic
48Battleship Potemkin (2011 re-issue)$2,283-60%10$2,283$13,2892Kino International
49Feed the Fish$2,244-25%41$561$99,93110Strand
50Genius Within: The Inner Life of Glenn Gould$2,18077%41$545$166,18220Lorber
51Nenette$1,797--2--$899$8,9385Kino International
52Every Day$1,791-82%2-1$896$15,9182Image Entertainment
53Bhutto$1,791-55%1-2$1,791$62,7918First Run Features
54The Strange Case of Angelica$1,770-48%1-1$1,770$31,0214Cinema Guild
55Mesrine: Killer Instinct$1,428-85%4-5$357$548,42022Music Box
56Kings of Pastry$1,250-63%1-3$1,250$299,52719First Run
57You Will Meet a Tall Dark Stranger$1,115--3--$372$3,245,08618Sony Pictures Classics
58The Little Traitor$1,052--1--$1,052$386,85659Westchester Films
59Howl$1,049-31%2-1$525$608,25718Oscilloscope
60Animal Kingdom$843--2--$422$1,023,84924Sony Pictures Classics
61Every Man For Himself (2010 re-issue)$842--1--$842$35,92611Film Desk
62Zenith$501--3--$167$5,95817Cinema Purgatorio
63Rare Exports: A Christmas Tale$500-53%1-4$500$236,2108Oscilloscope
64Night Catches Us$459-66%30$153$63,5578Magnolia
65Dogtooth (Kynodontas)$39384%10$393$91,23431Kino International
66To the Sea$345--1--$345$61,43628Film Movement